cognitive loyalty 中文意思是什麼
cognitive loyalty
解釋
知忠-
And besides that, it also can indirectly influence the cognitive loyalty and affective loyalty through the media variables of customer satisfaction and customer trust. however, it is found that the customer satisfaction and customer trust have no direct effect on conative loyalty and action loyalty. at the same time, the causality among the multi - dimensional loyalty is supported by the findings of the empirical study, which further interprets the complicate causality chain of the variables
研究結論表明，各測量量表具有良好的信度和效度;商店印象不僅直接影響認知忠誠、情感忠誠、意向忠誠和行為忠誠，而且還通過顧客滿意和顧客信任間接影響認知忠誠和情感忠誠，但顧客滿意和顧客信任對意向忠誠和行為忠誠卻沒有直接影響;顧客忠誠四個維度間的因果關系也得到實證支持，進而初步理清變量之間復雜的因果關系鏈。 -
The model is on the basis of the theory of consumers ’ behavior, customer loyalty theory, trust theory and store image theory, and treats the customer satisfaction and customer trust as the media variables. this paper tries to cause a heuristic argument exploring the relation between the store image and customer loyalty within the framework in four dimensions of cognitive loyalty, affective loyalty, conative loyalty and action loyalty. then it develops the local scale which is suitable for use under the background of chinese culture
模型主要以消費者行為理論、顧客忠誠理論、信任理論和商店印象理論為基礎，以顧客滿意和顧客信任為中介變量，從認知忠誠、情感忠誠、意向忠誠和行為忠誠四個維度來探討商店印象與顧客忠誠間的關系，並通過文獻回顧，發展出適合我國文化背景的商店印象量表。 -
From clients ' mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree
摘要從顧客的心理能級出發提出品牌資產由品牌認知度、品牌知名度、品牌聯想度、品牌美譽度、品牌忠誠度構成。 -
Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future
對品牌的認知忠誠度可由某些品牌的演繹來確定，即由消費者認知的並且在未來可能會使用的品牌中，轉而落在拒絕域中的品牌。
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