core concept of marketing 中文意思是什麼
core concept of marketing
解釋
市場營銷的核心慨念-
Till now, our retailing companies have been improved greatly. but facing furious competition of foreign retailing magnates, chinese retailing industry has obvious disparity, such as lower industry concentrating level, smaller corporation size, lower technical content, behindhand marketing concept. so they desiderate to enhance corporations " core competence
隨著wto后零售業的全面對外開放，與外資零售巨頭相比，我國零售業存在著產業集中度低、企業規模小、科技含量低，營銷理念滯后等明顯差距，迫切呼喚先進的營銷理念和經營手段來縮小差距，提高企業市場競爭力。 -
This thesis firstly analyzes the concept of the full - course marketing design of the commercial real - estate, its function, its features and its position in development of the commercial real - estate. at the same time, this thesis uses modern marketing ' s basic theory to research the marketing process of the commercial real - estate. after having brought forward the full - course design pattern on advancing the increment service of customer delivered value, the author has completely expatiated the core and applying approach of this pattern
本文首先分析了商業房地產全程營銷策劃的概念、作用、特徵以及它在商業房地產開發中的地位，運用現代市場營銷的基礎理論對商業房地產營銷過程進行研究，在分析過去存在於商業房地產營銷策劃中的一些模式之後，提出了全程為提高顧客讓渡價值服務的增值策劃模式，並全面闡述了該模式的理論核心和實現途徑。 -
Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality
留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。 -
The concept of social marketing is the strategic core of an enterprise in social common crisis
社會營銷觀念是社會公共危機下的企業戰略核心 -
As the management of enterprises involves knowledge, core competence construction also needs innovation in concept, administration, management, marketing, technology, producing and capital utilization. the following are the concrete measures : l. concept innovation : both the administrative personnel and employees should seek truth from facts as well as form innovative concept of globalization, openness and crisis - conscious, talent - treasured and cooperative spirit. they should never stop learning and going backwards
在生產技術創新方面，企業要外部引進與自主研發並重，走以突破性技術創新為主，兼顧增量性技術創新的技術創新道路，掌握具有自主知識產權的核心技術井不失時機地把新技術應用到產品創新中去；在組織技術方面，企業應實行全面質量管理，並根據本企業實際情況有選擇地引入敏捷製造技術、準時生產制與精細生產技術以及虛擬企業技術等先進的生產組織技術。 -
Through a case description of bb company " s cost, profit management and marketing, we put i ' orward in this article some effective measures which will conducive to revive bb company. the measures include building up leading strategy concept, rationally developing and utilizing resource, clearing cost level to lay a strategy foundation stone ; bringing up employee quali ty, enforcing team spirit ; preserving company " s interest, signing agent contract with prepaid nature ; grasping the core, creating a new marketing concept of air service ; putting forward electronic ticket, building up modern air agent mode ; and etc
通過對bb航空公司成本、收益管理、市場營銷等方面的案例描述，本文提出了一些有利於bb航空公司振興的有效措施，樹立戰略領先觀念，合理開發利用企業資源；明確成本定位，奠定戰略基石；提高素質，增強團體意識；保全公司利益，簽訂預付性質的代理協議；抓住核心，創立新型航空服務營銷理念；推進電子機票，建立現代航空代理模式；等哈爾濱廠程人學碩十學位論文等。 -
To the quality of the one to serve as the basis of a stable high - quality products ; guided by the “ good faith on effective ” concept, pro - viding quality marketing services ; continuous innovation, nurturing the core core competitiveness of enterises management of marketing, wuyi branding capabilities while achieving size bigger enterprises
以質量為第一，以服務為根本，提供穩定高質量產品；遵循「專注誠信高效」的理念，提供優質的銷售服務;不斷創新，培育企業核心竟爭力，市場營銷管理力，武夷品牌推廣能力的同時，實現做強大的企業目標。 -
For the sake of settling the problems and promoting the competency in the market of the 21st century, the agribusiness have to implement the management innovation based on the concept market - driven, and strive to develop to be a market - driven agribusiness which is referred to the kind of developmental model of the agribusiness that is suitable for the pattern ofsupply - more - than - demand - market of the agro - product, whose core goal is increasing the marketing ratio, which core competence is marketing, which is characteristic of market - driven management system, which management philosophy is market - driven
為解決這三個方面的問題、提高在21市場中的競爭力，我國農業企業必須實施以「營銷型理念」為指導的管理創新，努力發展成為「營銷型農業企業」 。營銷型農業企業是指為與「供過于求」的農產品市場格局相適應，以提高營銷率為企業核心目標的、以營銷力（ m ）為企業核心競爭能力的、以營銷型管理體制為特徵的、以營銷型理念為企業管理理念的新型農業企業。 -
In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized
本文共分四大部分：第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法；第二章介紹了體驗式營銷的產生和發展，以及體驗式營銷的概念、作用和應用范圍；第三章在傳統營銷組合4ps的基礎上，將「產品」要素細化為「體驗」 、 「氛圍」和「員工」三部分，再結合「定價」 、 「渠道」和「促銷」三要素，圍繞主題公園綜合論述了體驗營銷組合模式，為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角；第四章選取典型案例進行研究，總結經驗，發現問題，並圍繞體驗式營銷組合模式為具體問題的解決提供對策，具有一定的借鑒意義和推廣價值。 -
If our retailing corporations want to shorten difference with foreign retailing companies and enhance core competence, we must use integrated marketing concept, urged by customer value and customer satisfaction, to integrate retailing value chain and finish the whole process of choosing value, giving value and communicate value
第四章，我國零售業整合營銷流程的主要環節。本章是本文的重點，著重剖析了零售企業整合營銷流程的主要環節，通過對零售價值鏈的整合，完成選擇顧客價值、提供顧客價值、溝通顧客價值的全過程。
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