cost neutrality 中文意思是什麼
cost neutrality
解釋
不增加成本- cost : n 1 費用；代價，價格；成本。2 犧牲；損害，損失。3 〈pl 〉訟費。vt （cost; cost）1 值，要價（苦幹...
- neutrality : n. 1. 中立；中立地位；不偏不倚。2. 【化學】中性；中和。
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According to whether marketing activities would lead to the external cost besides of the marketing expenses, the thesis defines marketing neutrality and points out marketing essentially is a process to achieve the value of exchange with the lowest exchange expenditure. the author hold marketing non - neutrality is only such a superficial phenomenon that distorts the substance of marketing, and it will exert external influences to economy, such as wasting resources, restaining competition, and so on
擬從營銷活動是否會干擾經濟、社會的正常運行，是否會引致營銷支出之外的外部成本來界定營銷中性，並運用經濟學的微觀分析揭示營銷本質是「以最低的交易費用，實現價值交換」 。
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