defining marketing 中文意思是什麼
defining marketing
解釋
市場營銷的定義-
So under the direction of establishing the k ind of analysis frame of marketing channel, penman set about the work from defining new economy firstly, then in detail analyzed the current situation of traditional marketing channel, the impacts and challenges that traditional marketing channel would be confronted with under the new economy environment, the target and the current of marketing channel reform and the difficulties that enterprises may meet in course of the reform. at last from three aspects ( relationship between channel members, channel flow of marketing channel frame and distribution value chain ) penman analyzed and discussed the frame
因此抱著建立能滿足新經濟環境要求的營銷渠道分析架構的目的，筆者首先從對新經濟的界定入手，然後對傳統營銷渠道的現狀、新經濟環境下傳統營銷渠道所面臨的沖擊和挑戰、營銷渠道變革的目標、變革的趨勢以及在變革過程中可能遇到的困難做了較為詳細地分析，在做過上述鋪墊后筆者從營銷渠道架構中渠道成員間的關系、架構中的渠道流以及架構中分銷價值鏈三個方面對所建立的營銷渠道架構進行了分析和論證。 -
At last, this thesis gives relative suggestions on expanding intermediate business practices for the china construction bank in recent years, such as strengthening comprehensive management, carrying out comprehensive marketing, defining marketing position and enlarging creative ability
最後，本文針對建設銀行近年來拓展中間業務的實踐，提出了加強綜合管理、全面推行綜合營銷、明確市場定位、加大產品創新力度等相關建議。
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