differential marketing 中文意思是什麼

differential marketing 解釋
差異化營銷
  • differential : adj 1 差別的，區別的；特定的。2 【數學】微分的。3 【物、機】差動的，差速的，差示的。n 1 （鐵路不...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  2. At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit

    同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題，原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求，故需要制定差異化營銷策略來指導未來營銷工作，以減少公司營銷成本，增加養殖戶和經銷商滿意度，提升公司競爭力，使公司獲得高於行業平均的利潤。
  3. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  4. So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy

    基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。
  5. Discussion on the differential marketing of the joint - stock commercial banks

    論股份制商業銀行的差異化營銷
  6. Application of differential marketing tactics in the management of commercial bank in china

    論差異化營銷策略在我國商業銀行經營管理中的應用
  7. Subject : why the tianfu ceramic commodity company should adopt differential marketing strategy

    題目：為什麼天府日用陶瓷公司應該實施差異化的經營戰略？
  8. Finally, the article provided the implementing strategy on " the differential marketing strategy " for changan - ford company as well as problems encountered in the implementation and suggestions to solve

    最後根據上述論述，提出了長安福特差異性營銷戰略的實施方案，以及實施中存在的問題及建議。
  9. Then, on the basis of stp marketing principle and the pursuing of costumer ’ s benefit, combining with the enterprise ’ s conditions, assort and select the motorcycle market, and finally confirm the market orientation of the enterprise. at last, under the guidance of “ 4ps ” theory and the thoughts of differential marketing theory, this thesis raises out differential marketing methods in the aspects of production, price, channel and sales promotion for shineray motorcycle manufacturing company

    同時結合企業自身條件以及與競爭對手的優劣勢對比，選擇目標市場，並最終確定企業的市場定位;最後，本文以「 4ps 」理論為指導，以差異化營銷理論為思路，提出了鑫源公司在產品、價格、渠道和促銷等方面的差異化營銷策略。
  10. Therefore, this article analyzes the marketing strategy of china southern air holding company as follows : 1. it analyzes in detail five competence forces in the industry of air transport based on the porter competence theory. the purpose is to emphasize the importance of cost leadership and differential marketing in the future

    因此，本文著重從以下幾個方面對中國南方集團的營銷戰略進行了分析：一、運用波特競爭理論，對航空運輸行業中的五種競爭力量進行了詳細的分析，目的在於強調成本領先和差異化營銷在今後競爭策略中的作用。
  11. Ceramic commodity industry is conventional, ripe and decentralized. with the growing producing ability, the strain in supply in ceramic material and energy market has further deepened the contradiction of demand against supply in the market. the enterprises have to cut prices to seek more marketing share under poor products " differential and it has brought on the competition in prices in ceramic market

    日用陶瓷行業屬于傳統的、成熟的、分散型的行業;隨著產能的持續擴張，使陶瓷原料、能源市場出現供給緊張局面，進一步加劇了陶瓷產品市場供大於求的矛盾，在產品缺乏差異性的情況下，生產企業只能通過降低產品價格來爭取更多的市場份額，導致陶瓷行業價格競爭加劇。
  12. There are two aspects which affected the international competitiveness, the production cost and marketing results. due to imperfect competition, differential products and consumer ' s preference, the prices of some products are high but still have stronger international competitiveness

    這是因為，由於不完全競爭、產品差異及消費者偏好等情況的存在，常使一國某產品雖然價格相對較高卻仍有較強的國際競爭力，這正是市場營銷績效等非價格競爭因素發揮作用的結果。
  13. In the context, the management strategy of differential products should be conducted. the brand will be first set up among dealers by the differences in products, services and marketing mode and the loyalty for brand is going to be founded among customers after long working. accordingly the threats from suppliers, buyers, competitors, substitutes and potential new comers will be weakened

    在此背景下，作者認為其所在的天府公司應該實施產品差異化的經營戰略，通過產品、服務、經營模式差異化，首先在經銷商層面形成企業的品牌，最終通過長期的經營在消費者層面創立品牌忠誠，從而弱化來自供應商、購買方、競爭者、替代品、潛在進入者等方面的威脅。
  14. Enterprises suffering from " real estate marketing myopia " have four evident features, such as attaching importance to the late selling instead of the early tactics of market location, neglecting the analysis of target customers while hankering after concept profiteering, trusting only " the planning masters " and ignoring the differential marketing of building sites, and marketing real estate only by experiences but neglecting scientific decisions

    患有「房地產營銷近視癥」的企業具有四個明顯的特徵：重視後期銷售，不重視前期的市場定位策略；忽視對目標客戶的分析，而熱衷於概念炒作；偏信「策劃大師」的策劃，不重視樓盤差異化營銷；房地產營銷只憑經驗，忽視科學決策。
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