distribution channel designs 中文意思是什麼
distribution channel designs
解釋
分銷渠道設計- distribution : n 1 分配，分發，配給；分配裝置[系統]；配給品；配給量；【經濟學】配給方法，配給過程；分紅；【法律...
- channel : n 1 水路，水道，渠，溝；海峽；河床，河底。2 （柱等的）槽，凹縫；【機械工程】槽鐵，凹形鐵。3 〈比...
- designs : 設計
-
This paper develops a nomal model of the cigarette distribution system of hongta group by analyzing the environment, factors, mechanism about the cigarette distribution system of hongta group, it analyze the reason, way of the cigarette channel of hongta group conflict by quoting the theory of conflict of orgnazition behavior, put thes forward to some measures to manage and coordinate channel conflict. it also, from the manufacture ' s ( hongta group ) position, designs some indexes and methods for evaluating distributors ( tobacco company ), channels and the cigarette distrubution system of hongta group, which evaluates distributions between qualitative aspect and quantitative aspect, evaluates channel by using channels " value - lose - table method and results comparing method, evaluates the cigarette distribution system ' s of hongta group competitive power by applying an envaluating model which develops from fuzzy and ahp. according to the environments changing, channel conflict, envluating results, it analyzes the reason and steps about the adjustment of the cigarette distrubution system the cigarette, offors the style and content of the adjustment, also puts foaward to three styles of innovation of the cigarette distrubution system the cigarette by quoting the innovation theory
並且從生產商（紅塔集團）的角度，分別按分銷商（煙草公司） 、分銷渠道及整個分銷體系三個層次建立了相應的評價指標和評價方法。其中，從定性、定量兩方面對分銷商（煙草公司）進行了評價，採用分銷渠道損益表法、潛在市場與實際對比法對分銷渠道進行評價，而且，從理論上構建了將模糊集合論與層次分析法相結合的綜合評價測度模型，據此對紅塔集團卷煙分銷體系競爭力進行了評價。根據紅塔集團卷煙分銷體系環境的變遷、渠道沖突、分銷體系評價結果等，進一步分析了紅塔集團卷煙分銷體系調整的原因與步驟，並提出了分銷體系調整的形式和內容。 -
Distribution channel designs
分銷渠道設計
分享友人