engaging angle 中文意思是什麼
engaging angle
解釋
嚙合角-
The author thereafter develops the tactical tool of experience marketing, that is experience marketing mix ? ? the 4p marketing combination from enterprises ’ viewpoint and the 5e marketing combination from customers ’ vision angle, being inspired by the concept of marketing mix. the 4p marketing combination comprises four elements : product, price, promotion and place, and the 5e marketing combination includes five elements : experience, environment, event, engaging and effect
為此論文在營銷組合概念的啟發下,構築了體驗營銷的戰術工具,即體驗營銷組合:企業視角的4p營銷組合和顧客視角的5e營銷組合,其中4p組合包含四大要素:體驗產品和服務、體驗價格、體驗促銷、體驗地點;而5e組合包含五大要素:體驗、情境、事件、浸入、印象。
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