eustress 中文意思是什麼
eustress
解釋
積極壓力-
According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing
以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。
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