institutional advertising 中文意思是什麼
institutional advertising
解釋
廠商廣告- institutional : adj. 1. 慣例的，規定的，制度上的。2. 公共機構的，社會事業性質的〈尤指慈善事業機構〉。3. 〈美國〉【廣告】主要為建立公司產品聲譽而創招牌的。adv. -ly
- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
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Institutional advertising generates the long-term build-up of a bank's name.
銀行形象廣告可以長期地建立銀行的聲譽。 -
The government systematically withdrew official and institutional advertising.
政府又有計劃地取消報刊上登載的官方和公關機構的廣告。 -
An institutional advertising approach as means of bank image projection has become particularly relevant.
銀行形象廣告為形成銀行形象的方法已經具有特別重要的意義。 -
Corporate institutional advertising
團體社會公共機構廣告 -
Institutional advertising is designed either to present information about the advertiser ' s business or to create a good attitude ? build goodwill ? toward the organization
而廣告客戶在組織廣告中意圖是向受眾提供相關的信息，以便在公眾心目中塑造對本組織的友善度和嚮往。 -
Institutional or corporate advertising may be used for a variety of purposes to report the compan y s record of accomplishment : to position the company competitively in the market : to avoid a communications problem with agents, dealers, or customers : to reflect a change in corporate personality ; to shore up sagging stock prices to improve employee morale ; and so on
企業形象廣告可以用於一下幾方面：報告企業業績；進行企業優勢市場定位；避免與企業代理、經銷商或消費者之間的溝通難題；反映企業集體個性的變化；支持下降的股票價格；起稿企業員工的士氣和信念；等等。
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