integrated marketing communication (imc) 中文意思是什麼

integrated marketing communication (imc) 解釋
整合營銷傳播
  • integrated : adj. 完整的，完全的。 an integrated iron and steel works 鋼鐵聯合企業。 an integrated oil company 大型石油（聯合）公司。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
  • imc : 工業礦物與化學公司
  1. In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers

    近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。
  2. The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ), and its prompt and further development. this article studies and analyses the theory of the imc during the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned

    本文對整合營銷傳播理論進行了探討，在探討過程中，以營銷學理論和研究方法為主幹，同時結合社會學、心理學、傳播學的一些知識，對整合營銷傳播的有關問題進行了初步的探索。
  3. With the development of the information technology, the integrated marketing and communication theory ( imc ) has been improving as a result of the market behavior, from " one voice, one image " to the measurement of customer investment returns and the evaluation of long - term brand equity

    隨著信息技術的發展，整合營銷傳播的理論也在不斷演進和完善，從傳播「一種聲音，一個形象」到「客戶投資回報的測量和長期品牌權益的評估」 ，這都是市場行為的結果。
  4. The most outstanding feature of imc - integrated marketing communication is to uphold the consumption orientation, which aims at researching the need of media consumers. this has some common grand with the idea that audience should be ranked number one. taking the change of the society and new situation newspaper media face today into consideration

    市場營銷，是一個應該適度借鑒的新概念，整合營銷傳播理論（ integratedmarketingcommunication - - imc ）最突出的特點是倡導消費者導向，這和報紙的受眾本位思想是共通的。
  5. Therefore, some scholars in western countries have come up with a new theory called integrated marketing communication ( imc for short )

    為此，西方學者提出了一種新的營銷理論，即整合營銷傳播理論（ integratedmarketingcommunication ，簡稱為imc ） 。
  6. The theory of marketing can be applied to some extend to the brand making of newspaper media. though the theory of imc - integrated marketing communication initially is for the marketing of business company

    整合營銷傳播理論雖然是針對企業的營銷而提出來的，但是對于報紙來說，也具有重要的啟發與借鑒意義。
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