l customer satisfaction 中文意思是什麼
l customer satisfaction
解釋
客戶滿意- l : L-beam, L-iron 不等邊角鋼。L,￡＝ 〈拉丁語〉 libra （＝ pound）。
- customer : n. 1. （經常的）顧客，主顧，客戶，買主。2. 〈口語〉（打交道的）人，傢伙；〈pl. 〉 〈美口〉觀眾，聽眾。
- satisfaction : n 1 滿足，滿意，舒服 （at; with）。2 〈a satisfaction〉 使（慾望等）滿足的事物。3 償還，賠償，義...
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Relational marketing ( relation marketing ) a word by white switzerland ( c l. l. berry ) introduced the literature first in 1983 new years. the home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between, like the supplier, the customer, the dealer and so on long - term construct, satisfaction strategy partner relations, and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal, thus seeks the communal development. first relates the marketing the beginning and the end point is the value process, next exchange process is relates the marketing the core, finally converses the process is relates the marketing the key to be at
本文介紹了關系營銷的基本理論，分析了rh公司實施顧客市場關系營銷的理論依據? ?顧客讓渡價值，就rh公司顧客市場中暴露出的嚴重的顧客流失問題，從維系顧客關系、穩固市場份額的角度論證了該公司實施顧客市場關系營銷的必要性和可行性;有針對性地研究了該公司實施顧客市場關系營銷的幾種策略? ?從傳統的營銷環節擴展到產品研發等全過程，並將研究范圍延伸到國際顧客市場;提出搞好內部關系營銷、組織設計、資源配置和塑造品牌優勢等完善rh公司顧客市場關系營銷內部措施。 -
For filling this vacancy in theoretical study field, i choose, a research on the customer satisfaction ( cs ) in the financial service - profit chain ( fspc ), as my thesis topic. the thesis attempts to apply the general ideas of the sendee - profit chain ( james l. heskett, w. earl sasser, & leonard a. schlesinger, 1994, 1997 ) to build the fspc. as the key factor in the fspc, the cs attracts my attention
為填補我國管理研究領域的這一空白，給國內金融企業的管理實踐提供理論參考，本論文借鑒西方服務管理理論的新前沿? ?服務利潤鏈理論的基本思想，構建了金融服務利潤鏈，並採用定性與定量相結合的分析方法，在理論和實證上研究了「鏈」的核心要素? ?顧客滿意度。
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