market segmentation 中文意思是什麼

market segmentation 解釋
市場分割
  • market : n 1 （尤指牲畜和食品的）集市；市場；菜市，菜場。2 需要，銷路；推銷地區。3 市價；行情，市面，市況...
  • segmentation : n. 1. 分割；切斷。2. 【生物學】（細胞）分裂；（動物）分節；斷裂。
  1. But market positioning of chinese mt market is considerable mistiness, many chinese mt enterprises do not have market segmentation and market positioning when designing product. market positioning of chinese mt market should follow difference principle, individuation principle and dynamic adjustment principle. chinese mt enterprises can adopt following countermeasures in market positioning : design the product of vacant and possess demand in market and translate potential market demand into enterprise / s market of vendition, according to

    在市場定位中我國手機企業可以採取下列對策：開發市場存在需求的空白產品，把潛在的市場需求轉化為企業的銷售市場；按照各細分市場的時尚和個性化開發設計產品，滿足不同消費者的不同需求；根據目標消費者的不同需求進行產品設計；設計的每種手機應該有獨特的賣點和概念。
  2. Market segmentation is one of the most important taches in making marketing stratagem

    摘要市場細分是現代企業制定營銷戰略的關鍵環節。
  3. Application study of ahp in market segmentation

    層次分析法在市場細分中的應用
  4. Therefore, aimed at these problems ， we can only set up chinese exhibition image by carrying out market segmentation and positioning, then carrying out advertisement publicized strategies and brand position, developing and innovate the internationalizatio brand stratagems

    那麼，針對這些問題，只有通過對市場的細分與定位，然後實施廣告宣傳策略，對品牌進行定位與國際化品牌策略的開展與創新，建立我國的會展形象。
  5. Market study : gather internal and external information on specific market, benchmark study, develop market leading indicators, understand chinese market specificities, propose market segmentation and understand market decision making circuit, conduct customer satisfaction survey, defined kapci strength and weakness on specific market field

    市場研究：收集內部外部的市場信息，開發市場，熟悉中國市場行情，計劃市場分割，了解市場決策，進行客戶滿意度調查，定義公司在特定市場領域中的優勢與劣勢。
  6. The thesis summarizes the basic theories of price discrimination, expatiated on the multi - class differential pricing method and dynamic differential pricing theory ; concludes the factors that have impacts on tickets - price, analyses and classfies the factors ; brings forward a canonical method of market segmentation, introduces the process of market segmentation based on the model of gray relative level, discusses the idiographic measure of ticket - price control ; improves the academic achievements of former scholars, puts forward a model of multi - class dynamic differential pricing for the air passenger transport, which is based on the maximum revenue for the airline industry, and gives a approximate arithmetic of the model, then showes the application of the model and its feasibility on increasing airline industry ’ s revenue by 25 models

    在對民航定價的國內外研究現狀進行綜述的基礎上，從經濟學角度介紹差別定價的基本理論，闡述民航客運的多等級差別定價理論和動態差別定價理論;對民航票價的影響因素進行分類說明;作為多等級定價的基礎，提出市場細分的標準和方法，用灰色關聯度模型解決航空旅客市場細分問題，並提出票價控制的具體措施;引入一種旅客到達頻率預測的統計方法，以航空公司收益最大化為目標，建立基於多等級定價基礎上的動態差別定價模型，即多等級動態差別定價模型，給出模型的遞歸演算法，通過對動態差別定價模型的運行結果進行分析，建立模型的一種近似模型，並且用25個簡單算例說明模型的用法以及在提高航空公司收益方面的可行性。
  7. Korean enterprises should take following countermeasures : an effort to get access to china ' s service markets, deepening the composition of export commodities, focusing on upgrading industries etc. part v deals with the perspective of sino - korean trade, holding there are underpinnings of mutual advantages and there is a bright future for trade as long as institutional and policy blocks are removed. finally, some schemes are raised for further opening markets in china : a midvlong term strategic act to advance towards china ' s market, closer contact with local governments, expansion of sino - korean technological trade, flexible employment of edcf, overseas investment capital and capital of international financial institutions and international financial markets, market segmentation from regional features in china, fostering skill - intensive industries instead of pure processing industries, establishment of more joint ventures to lighten the burden on capital etc

    文章的最後為韓國進一步開辟中國市場提出了若干方案：韓國要把進軍中國市場看作一項中長期的戰略性舉措；投資到中國的企業應集中開辟中國原輔材料的出口和1產品：加強與地方政府的接觸，實現出口線多變化；大力發展韓中兩國的技術貿易；靈活性的利用經濟開發協作基金（ edcf ） ，海外投資資金及國際金融機構和國際金融市場資金；根據中國的地域性特徵進行市場分割，利用地方政府的經濟自主權制定出經濟協作方案；韓國對中國的投資要從單純的加工業解脫出來，發展技術密集型的產業；多設立合資企業，合作投資可能更減少對資金的負擔。
  8. The second part mainly touches upon the market segmentation of medical electronic and audio - visual publications

    第二部分對醫學電子音像出版物市場進行了細分。
  9. In combination with the stock market segmentation theory and the financing decision - making theory, it analyzes the advantages and background of cross - border financing through dual listing as to chinese companies. we use the financial data of chinese dual listing companies which issued a share, h share or a share, b share at the same time during the period from 1999 to 2002, analyze the financial characteristics of chinese cross - border financing companies, with the help of statistical method such as binary logistic regression and the descriptive statistics

    本文結合股票市場分割理論和融資決策理論，對我國企業通過吸納國外資本進行跨境融資的背景和優點加以分析;運用1999到2002年我國同時發行a股、 h股或b股和只發行a股的上市公司的財務報表數據，採用二項邏輯回歸等統計推斷方法，結合描述性統計，對我國上市公司中進行跨境融資企業的財務特徵進行分析研究。
  10. Market segmentation price strategy brand strategy channel strategy

    市場細分價格策略品牌策略渠道策略
  11. Hanfeng co. by reasonable market segmentation, and focusing the every green large tree and color leaves plant market, lvzhixing did first step success because of meeting the market needs. due to the single product, lack of innovation, in - efficient use of technology, weakness in using the academic image, in - reasonable pricing, not good work for the market terminal, lack of service, un - systematic propaganda and ad activities, the turnover and profit are going down year by year. all these problems constrain the company ' s sustainable development

    但近兩年「綠之星」公司的銷售額和利潤逐年下降，主要因為公司的營銷還存在著產品品種單一，創新不足，科技手段拉動力不強；沒有很好地利用和維護農科院的品牌優勢；定價不合理；宣傳、廣告運作缺少系統性，產品推廣不力；產品營銷終端工作不力，服務意識欠缺等問題，這些問題的存在嚴重製約了公司的可持續發展。
  12. Study the application of discriminant analysis in mc market segmentation. use discriminant analysis to recognize the type of a customer in order to introduce the suitable products for the customer

    研究了判別分析法在客戶群體需求傾向模型中的應用：應用判別分析法根據客戶的特徵識別該客戶所屬的群體類型，達到向客戶介紹適合的產品的目的。
  13. An enterprise survives only when it is both large in scale and powerful in strength. zhong ’ an timely adopted the strategies of scale expanding, product diversification and market segmentation

    戰略選擇是企業獲得突破和發展的重要因素，本篇論文研究的課題是中安科技有限公司的企業發展戰略。
  14. On competition - aimed market segmentation and marketing mix of newspapers

    論報業競爭中的市場細分與營銷組合
  15. The second part is an overview of the literature, mainly focusing on the stock market segmentation theory and the financing decision - making theory

    企業在資產擴充程度和成長力這些財務特徵上的表現，無法作為預測企業是否進行跨境融資的因素。
  16. Adopt market segmentation, market positioning, and market combination in anglicizing the current situation of passenger transportation in southwest china, take, its technologic economic characteristic and the resources of the form of railway passenger transportation into consideration in developing and selling new products, we can create the best market value and economic efficiency. in accordance with basic theories of transportation system and modern marketing, the thesis takes the means of marketing segmentation and balance of supply and distribution, makes a thorough analysis on influential factors of passenger transportation, requirement, structure, transportation net, etc. dealing with the requirements and supplies of passenger transportation market of southwest china, the thesis tries to advance a new market countermove including the overall strategy, product development, brand design, sale ' s organizations, on the basis of present situation of leaving time, passenger mobility, average distance, geographical position and passenger composition

    本文按照交通運輸系統分析和現代市場營銷學的基本理論，運用供求分析和市場細分的方法，從影響因素、需求量、客運結構、運輸網各方面對西南地區客運市場需求和供給狀況進行分析和研究，並在此基礎上按照出行時間、客流性質、平均行程、地理位置、旅客成分等對西南鐵路客運市場進行市場細分和目標市場定位，提出了「以能保長、以速引中、以價爭短、以質創新」的營銷總體戰略和產品開發、價格管理、品牌設計、銷售組織等一系列營銷對策。
  17. The first is the introduction of tianwei wine limited corporation and the perspective of wine line ; i analyze tianwei firm and the wine market with some analysis methods in the second chapter, such as pect analysis, porter analysis, company conditions analysis, swot analysis etc. and then make out the key ingredients for success ; the third chapter includes the market segmentation, the selection of target market, and making out the marketing strategy ; the marketing tactics about tianwei wine how to enter the market and occupy the weiyuan market are designed in chapter four ; i for mate the marketing indemnify system in chapter five

    本文從天威酒業的實際情況出發，結合現代市場營銷理論，系統制定出了天威酒入市的市場營銷戰略。論文包括五個部分：第一部分介紹了天威酒業公司的概況和所處行業的發展狀況。第二部分對白酒市場及天威酒業進行pect分析、波特分析、公司內部分析、 swot分析，總結出企業成功的關鍵因素。
  18. Part 4 : the present condition of the capital market in our country is at its initial stage, which shows mainly that too many non - market factors are joined in the development process of the market. the problem of the stock right structure of listed companies and the market segmentation has caused huge institution profit space at the stock market of our country, which forms the soil of violation

    第四部分:目前我國資本市場的發育程度尚處于稚嫩階段，這主要表現在市場的發展過程中加入了過多的非市場因素，上市公司股權結構的國有股「一股獨大」及市場分割問題造成了在我國的資本市場上存在著巨大的制度利潤空間，而這又形成了違規操作的土壤。
  19. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  20. It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity

    通過市場細分，可以反映出不同消費者需求的差異性和類似性，從而為企業在市場營銷活動過程中認識市場、選擇目標顧客提供依據。
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