market share matrix 中文意思是什麼
market share matrix
解釋
市齒額矩陣-
In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa
案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。 -
It proposed two development stratagem by swot matrix analysis : implement market penetration strategy, expanding the market share of west china, exploiting the market in the northwest and north of china to realize the new increasing target for corporation ’ s economic benefit
根據西南電力設計院的經營思想和經營目標，依據swot矩陣匹配分析提出了二個主要市場發展戰略: （ 1 ）實施市場滲透戰略，利用區位優勢迅速而且極大地擴大「西電東送」項目中的市場份額，以保持和擴大經濟效益。
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