marketing by difference 中文意思是什麼

marketing by difference 解釋
差異化策略
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • by : adv 1 在側，在旁，在附近。2 （擱）在一邊，（放）到旁邊，（存）在一旁；收著。3 （由旁邊）經過，過...
  • difference : n. 1. 差異，差別。2. 不和，爭論。3. 【數學】差，差額。4. 【邏輯學】特殊性。vt. 〈罕用語〉區別，使有差別。
  1. Part one, analysing the origin and the characteristics of human resource of derivative private enterprises by means of studing the course of history of the reform of national enterprises. part two, appling various studing methods, findding the root course of national enterprise ' s inefficiency by means of comparing the difference of harm between china and west developed country and analysing the necessity of marketing of hrm in derivative private enterprises. part three, being aim at the problems of hrm in national enterprises and the demands of socialism market economy, this paper attempt to put foreword the objective mould of marketing of hrm in derivative private enterprises

    全文共分四章：第一章，以國有企業改革的歷史進程為線索，分析了「衍生型」民營企業的由來及其人力資源特點；第二章，運用多種研究手法，通過比較我國與西方發達國家在人力資源管理方面的差異，剖析我國國有企業低效率的根本原因，分析人力資源管理市場化配置的客觀必然性，理論聯系實際地分析了「衍生型」民營企業人力資源管理市場化的必要性；第三章，針對我國國有企業人力資源管理方面存在的問題以及社會主義市場經濟的要求旗幟鮮明地提出了「衍生型」民營企業人力資源管理市場化的目標模式；第四章，用較大篇幅分析了「衍生型」民營企業人力資源管理市場化過程中存在的主要障礙並在此基礎上探討了跨越障礙的基本對策。
  2. Concept marketing was a kind of popular marketing method in 90s in last century. it is a kind of marketing of differentiation in essence. concept marketing achieves its marketing goals by finding some difference in its products which conforms to the consuming mentality and consuming trend

    概念營銷是上個世紀90年代開始風靡的一種營銷方式，其本質上是一種差異性營銷，通過挖掘產品內在的符合顧客消費心態和消費趨勢的特徵，達到營銷促進的作用。
  3. In this part, it has studied the construction of our aviation transportation through the analysis for its compressive market, the product difference, the entering and dropping out obstacle, etc. the marketing characteristic of oligarch monopoly in the aviation transportation has obviously appeared. in this condition, the aim of the government regulation should be that, to maintain the profit of the consumer, and reduce the monopoly profit. in section three, through the analysis and research work to the actual effect brought by our regulation policy, it has pointed out that this kind of government regulation has greatedly blocked the trade development

    首先，在第一部分中簡要介紹了管制的概念及有關的管制理論；在第二部分中，介紹了我國航空運輸業的發展現狀，並且通過對我國航空運輸業市場集中、產品差異、進入與退出障礙等情況的分析，對我國航空運輸市場的市場結構進行研究，指出我國航空運輸業已經呈現出明顯的寡頭壟斷市場特徵，在此種情況下，政府管制應該是以維護消費者的利益，降低企業的壟斷利潤為目標；在第三部分中，通過對我國航空運輸業政府管制政策所帶來的實際效果的分析和研究，指出我國航空運輸業的政府管制已經嚴重地阻礙了我國航空運輸業的發展；第四部分則是通過研究和借鑒國外航空運輸業管制和放鬆管制的經驗和教訓，以「有效競爭」市場作為標準，對我國航空運輸業管制改革提出一些新的思路。
  4. After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy

    其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。
  5. If our retailing corporations want to shorten difference with foreign retailing companies and enhance core competence, we must use integrated marketing concept, urged by customer value and customer satisfaction, to integrate retailing value chain and finish the whole process of choosing value, giving value and communicate value

    第四章，我國零售業整合營銷流程的主要環節。本章是本文的重點，著重剖析了零售企業整合營銷流程的主要環節，通過對零售價值鏈的整合，完成選擇顧客價值、提供顧客價值、溝通顧客價值的全過程。
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