marketing communication tools 中文意思是什麼
marketing communication tools
解釋
營銷傳播工具- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
- communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
- tools : 裝配工具
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With the guidance of such theories and rules mentioned above, the one - to - one marketing model that is designed in this paper can be summarized as follows : the clienteles is its center, the one - to - one work team is its soul, and the logistics resources chain is its tools to serve clienteles. on the basis of satisfying the clienteles " decision variables ( 4cs ), the corporation makes its marketing decision by the two - way communication with the clienteles, pays attention to maintain and exploit the clienteles, and supplies clienteles the systematized and personalized logistics service
以上述理論和原則為指導，本文構想的「一對一」營銷模型可概括為：以客戶為中心，以「一對一」團隊為靈魂，以物流資源鏈為服務手段，第三方物流企業通過與客戶的雙向溝通，在滿足客戶決策變量（ 4cs ）的基礎上制定營銷決策（ 4rs ） ，注重客戶的保有和開發，實現客戶的系列化、個性化的物流服務。
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