marketing communications mix 中文意思是什麼
marketing communications mix
解釋
營銷傳播組合- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
- communications : 溝通
- mix : vt （mixed 〈古語〉mixt ）1 混，混合，攙合；混合起來做。2 使結合；使結交，使交往。3 使（動物）雜...
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In this chapter we take a broad view of communications and include not just the traditional promotional mix of personal selling, advertising, sponsorship, sales and public relations but also other methods of communications which have the objective of developing better and more personalised relationships with global customers, such as direct marketing, and the use of the internet
本章中我們從更廣的角度來理解交流，交流不僅是個人銷售、廣告、贊助、拍賣及公共關系等傳統的、推銷的總和，而且包括其它交流方法，這些方法具有與全球客戶發展更好、更私人化關系的目標，譬如直銷與運用因特網。
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