marketing informatics 中文意思是什麼
marketing informatics
解釋
市場信息學- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
- informatics : n. 〈pl. 〉 〈用作單數〉信息學。
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At present, the view of academic and business focus more attention on the recognition of customer relationship management and its communication from marketing, corporation management and informatics, lacking of study from public relations, it does n ' t recognize that public relations between corporation and customer is the nature of customer relationship management, which leads to the bias on the whole recognition of the nature mind and strategy of customer relationship management, it ca n ' t learn that the core of customer relationship management is inter - communication between corporation and customer, so that there is short of effective communication methods in the course of fulfillment of customer relat ionship management, which is the important reason of bad effect after the enforcement of customer relationship management
目前，學術界和企業界更多的是從市場營銷學、企業管理學及信息科學等學科維度來研究認識客戶關系管理及其溝通問題，但缺乏公共關系學維度研究，沒有認識到客戶關系管理實際上是企業與客戶公眾之間的公共關系，從而導致對客戶關系管理本質理念和戰略層面上的全面認識的偏差，無法認識到客戶關系管理的核心在於企業與客戶之間的雙向溝通，進而造成在實施過程中有效溝通策略的缺失，這也是許多企業在實施了crm以後效果不甚理想的重要原因。
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