marketing mix 中文意思是什麼

marketing mix 解釋
市場經營組合
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • mix : vt （mixed 〈古語〉mixt ）1 混，混合，攙合；混合起來做。2 使結合；使結交，使交往。3 使（動物）雜...
  1. The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present

    本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。
  2. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  3. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。
  4. Research on cross - cultural marketing mix

    跨文化市場營銷組合探究
  5. From the view of service marketing, this paper discussed shipping marketing mix, some new point of view is brought forward

    其次，航運企業提供的是一種服務產品，相應的其航運市場營銷屬于服務營銷的內容。
  6. The thesis first reviews the marketing mix theory, and make an analysis of the marketing environment of the united states

    論文首先回顧了營銷組合理論的發展情況，並對美國市場環境進行了分析。
  7. Helen ： we want to use the right marketing mix to reach our target market

    海倫：我們要用正確的綜合行銷策略來打入我們的目標市場。
  8. On competition - aimed market segmentation and marketing mix of newspapers

    論報業競爭中的市場細分與營銷組合
  9. As for the marketing mix, we ' ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20 % higher than our chocolate - covered ice - cream bar

    至於說營銷組合，我們要用像巧克力一樣的深褐色字母的金箔紙來包裝它，仿照巧克力，並且定價比我們的巧克力脆皮冰淇淋貴20 % 。
  10. We always think marketing mix as " 4p " : product, price, place, and promotion. in this section, the change current of each factor and the methods about each factor are analyzed in details, and the common rules of it products marketing mix are summarized

    第二章，分別分析了信息產品營銷組合策略中產品因素、價格因素、分銷渠道因素和銷售促進因素的變化趨勢，對每種因素可以採取的策略作了詳細說明，總結出其一般規律。
  11. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  12. Secondly, this paper set up the diffusion model of innovation incorporating price, advertising and distribution, and given the optimal diffusion equation and characterized qualitatively optimum price, advertising and distribution. furthermore, it studied the ratio relations among the advertising elasticity of demand and the price elasticity of demand and the distribution elasticity of demand. finally studied the influence of marketing mix variables to the technology diffusion

    然後建立了含商品定價、廣告費用和銷售費用等的技術創新擴散模型，給出了擴散最優方程和商品價格、廣告費用和銷售費用的最優曲線，進一步地，本文分析了廣告費用對需求的彈性、商品定價對需求的彈性以及銷售費用對需求的彈性之間的比例關系，探討了這些外部市場變量對創新擴散的影響。
  13. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
  14. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  15. With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning

    如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。
  16. By this thesis we study sd by the pect analysis ( political, economic, culture, technology ), potter analysis, subject and object of the market analysis, swot analysis etc. finding out the reasons of the problems. then make serious decisions including market segmentation, the target market selection and market location. finally establish systematically market strategy, marketing mix that is available and operational. to achieved the goal of 2003

    另外，還有產品讓渡價值分析，波士頓矩陣分析等手段，找出造成困難的原因；第三部分，實施目標市場營銷策略（ stp ） ，重新市場細分、確定目標市場、市場定位決策，明確sd要取得競爭優勢的努力方向；第四部分，制定2003年sd的營銷目標；第五部分、六部分圍繞目標市場和營銷目標，制定經營戰略、競爭戰略及其營銷組合策略（ 4ps ） ，編制詳細的營銷方案；第七部分，分析方案有效實施的保證因素；在結束語中介紹可能遇到的問題及其處理方法等。
  17. In this paper, marketing mix decision model has been constructed by the application of artificial neutral network technique. on the basis of finding of two new method integrating both artificial neutral network and petri net techniques, regulate - control models have also been built. besides deeply analyzing each model, a pragmatical analysis has been practiced by introducing the products that is priced at about 10 yuan in xi ' an cigarette market as an example, the methods of enhance the market share of products also be given

    本文建立了市場營銷組合的人工神經網路模型，在尋找到兩種人工神經網路與petri網技術整合新方法的基礎上，構建了企業市場營銷組合決策的調控模型，除了對各個模型進行深入的分析外，還以西安市煙草市場銷售價格在10元左右的產品為例進行了具體的研究和分析，提出了提高產品市場佔有率的方法，具有一定的現實意義；最後，論文描述了應用現代編程方法開發一個方便、實用的petri網圖形編輯和模擬工具的過程，為論文研究工作的順利提供了保證，也為今後petri網理論和應用的相關科研工作奠定了基礎。
  18. In this study, the factors, which are based on the introduction of the main functions of the gps / gsm system applied into the cab industry and the current tactics of marketing mix executed by xpp company, was analyzed covering the product target market, the rate of interest and pay vested by taxicab drivers equipped with the gps / gsm system, the competitive structure of xpp company in the future, the consumer behavior of taxicab drivers, and the tactics of marketing mix xpp company

    論文在對gps / gsm全球衛星定位監控報警系統應用到出租車行業中可以開發的主要功能和xtp公司目前的營銷組合策略進行介紹的基礎上，分析了xtp公司產品的目標市場定位、 xtp公司產品目標市場當前和未來的競爭狀況、出租車司機的消費行為特徵、出租車司機的意識價值、出租車司機購買決策的影響因素以及xtp公司的營銷組合策略。
  19. Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.

    然後，運用理論和實證相結合的方法，從產品開發和營銷組合的各個環節，對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析，指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在：公司缺乏現代市場營銷觀念，在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究，造成產品與市場脫節，使先進的技術優勢無法有效轉化成產品的市場優勢，阻礙產品市場競爭力的提高。
  20. Accordingly, this article addressed each and every problem above using brand strategy, promotion mix, product life cycle and marketing mix, and argued that enterprises have to be careful to achieve intended effect of advertisement spokesperson

    本文運用理論分析的研究方法，對廣告代言人的定義、廣告代言人的分類、廣告代言人對企業營銷策略的重要作用進行了理論闡述，以搭建本論文的理論體系。
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