marketing objective 中文意思是什麼

marketing objective 解釋
行銷目標
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • objective : adj 1 【哲學】客觀的；真實的；實在的 （opp subjective）; 外界的；如實的；無偏見的。2 目的的；目標...
  1. Clp power, nokia, watsons water, cle de peau beaute and marathon sports. the objective of the symposium is to share the successful branding strategies of different industries and at different stages in their product life cycle with local university students and marketing professionals

    除了富城集團之外，出席的主講機構並包括中華電力諾基亞屈臣氏蒸餾水cle de peau beaute及馬拉松體育用品等;目的是與本地大學生及在職的專業市務人員分享不同行業不同產品生命周期的品牌策略及其成功要素。
  2. Secondly ， the author point out the problems of development of chinese tourism marketing for example ， the tourism marketing is not perfect ， and the marketing kind is not complete ， and the system of tourism marketing is imperfect and so on in the end ， the author gives some advice how to settle these problems in order to make chinese tourism industry great progress the system of tourism maketing should be meliorated ； model of sales promotion of tourism product should be improved ； new objective tourism marketing should be developed ， for instance ， we should develop education tourism marketing ， rural tourism marketing and the rich residents of tourism marketing many methods of demonstration are adopted ， qualitative analysis and quantitative analysis are integrated ； deductjve reasoning and induction are expioited with ease ； the author anach importance to empoloy relative theorv ， of tourism ， at the same time ， the researching of the calse is emphasized

    這篇論文針對我國目前的旅遊市場進行宏觀分析，首先就我國旅遊市場的宏觀背景即國內旅遊市場發展背景和國際旅遊、旅遊市場研究進展和趨勢進行初步探悉，運用現實的統計數據和抽樣調查數據進行分析論證；其次就我國目前旅遊市場的現狀和存在的問題進行闡述和分析，然後針對我國目前旅遊市場的特徵和存在的問題提出發展戰略和解決措施，分析問題的方法上主要採用抽樣調查、比較分析法、演繹與歸納、定量與定性相結合等。
  3. This paper, based on the theory of marketing and the theory of enterprise strategy, aiming at the characteristics of guangdong provincial market of passengers transportation, systematically analyzes the opportunities and threatens, superiorities and weaknesses that guangzhou rail ( group ) co. will face in guangdong districts during its management and distribution of passenger market, and classifies and settles the position of objective market of guangzhou passengers transportation by rail, and further suggests the strategy of management and distribution of market of guangzhou passengers transportation by rail, including strategies of production, of price, of distribution and of promotion and etc. at the ending part of this paper, the writer summarizes the strategy that guangzhou rail passengers transportation should take in guangdong province

    以此為基礎，對廣東客運市場進行了市場細分，明確了廣鐵集團客運的目標市場是： （ 1 ）充分發揮中長距離優勢，進一步開拓、鞏固和完善中長途客運主體市場，以運距800公里? ? 1500公里的夕發朝至、朝發夕至列車為客運名牌產品，鞏固直通客流市場，並努力開發高檔次的客運精品市場； （ 2 ）以珠江三角洲主要城市向外輻射300公里左右的短途客運市場為重點，以快速城際列車和「公交化」列車為「拳頭」產品，吸引短途客流； （ 3 ）適應人們對度假休閑需求日益增加的需要，大力開發旅遊列車、假日列車等新興的特色客運產品。
  4. Part one, analysing the origin and the characteristics of human resource of derivative private enterprises by means of studing the course of history of the reform of national enterprises. part two, appling various studing methods, findding the root course of national enterprise ' s inefficiency by means of comparing the difference of harm between china and west developed country and analysing the necessity of marketing of hrm in derivative private enterprises. part three, being aim at the problems of hrm in national enterprises and the demands of socialism market economy, this paper attempt to put foreword the objective mould of marketing of hrm in derivative private enterprises

    全文共分四章：第一章，以國有企業改革的歷史進程為線索，分析了「衍生型」民營企業的由來及其人力資源特點；第二章，運用多種研究手法，通過比較我國與西方發達國家在人力資源管理方面的差異，剖析我國國有企業低效率的根本原因，分析人力資源管理市場化配置的客觀必然性，理論聯系實際地分析了「衍生型」民營企業人力資源管理市場化的必要性；第三章，針對我國國有企業人力資源管理方面存在的問題以及社會主義市場經濟的要求旗幟鮮明地提出了「衍生型」民營企業人力資源管理市場化的目標模式；第四章，用較大篇幅分析了「衍生型」民營企業人力資源管理市場化過程中存在的主要障礙並在此基礎上探討了跨越障礙的基本對策。
  5. After introducing the background, objective and scope of the research work briefly in chapter 1, the author analyses present marketing situation of pulp in sinolight in chapter 2. as one of the industrial materials, the length of marketing channel of pulp is shorter than that of other materials. so, the characteristics of pulp marketing channel of the company is worth study

    所以，筆者在本文中試圖通過深入分析中輕公司營銷渠道的現狀，應用現代營銷渠道理論，研究渠道的發展方向，分析營銷渠道的設計和管理策略，剖析新營銷渠道中的供應商、經銷商的戰略夥伴關系，提出中輕公司如何改進< wp = 3 >營銷渠道的戰略設想。
  6. The objective is to increase competitiveness of aluminum alloys products, thereby contributing to raise the marketing level of aluminum alloys products of enterprises

    使企業各界朋友獲得最大的回報是精藝仝人永恆的追求
  7. This paper has defined the strategic measures such as the strategic mission and strategic objective and strategic step and organization innovation, technological innovation, marketing, capital operation and manpower resources management to yitong through analysis the currents situation such as the basic situation and main characteristics in the present stage, and through trade through trade backgrounds analysis such as the current situation of the auto spare part and the impact on auto spare part trade after china accession to thewto, and the goal market and swot analysis such as the characteristics and competition situations to auto stencil plate and air springs

    本文以湖南易通汽車配件科技發展有限公司為實例進行研究。通過對該公司基本情況和現階段的主要特徵等公司現狀分析；汽車零部件的現狀和中國加入wto對汽車零部件行業的影響等行業背景分析；汽車鋼板彈簧和空氣彈簧市場的特徵和競爭狀況等目標市場分析以及swot分析，確定了該公司的戰略使命、戰略目標、戰略步驟，以及實施組織創新、技術創新、市場營銷、資本運營和人力資源管理等戰略措施。
  8. What we will do to achieve the marketing objective ( marketing strategy )

    我們通過什麼途徑與手段去達到這個目標（行銷策略） ？
  9. Under the new situation, marketing and company development system based on market oriented, deepening market permeation on objective market, widening occupying substitute - goods market, improving service level, increasing market competitive ability, which are great effecting the national economy and people ’ s living standard

    據介紹，美國、日本、加拿大、德國、法國、義大利等國家都有一支龐大的隊伍從事需求側管理工作。僅2003年，美國投入約15 . 6億美元實施電力需求側管理與營銷工作，節電537億千瓦時，減少高峰負荷2200萬千瓦。
  10. Regarding growing domestic management consultation enterprises as study objective, based on marketing and strategy management theories the thesis analyses the characteristics of aboard management consultation enterprises, combined with present condition of domestic management consultation enterprises, the thesis analyses the reason for marketing inefficiency of domestic management consultation enterprises in synthetic comparison. at the same time the thesis proposes strategic resolution model of marketing inefficiency for management consulting enterprises. particularly, the thesis makes a detail analyze on the market opportunities that are necessary for management consultation enterprises and marketing strategy and organization which geared to their resource advantages

    本文以正處于成長中的本土管理咨詢企業為研究對象，以市場營銷理論與戰略管理理論為理論基礎，通過對國外管理咨詢企業的營銷特點進行分析，結合本土管理咨詢企業的發展現狀，在綜合對比的基礎上對本土管理咨詢企業營銷失效的原因進行分析，同時提出了管理咨詢企業營銷失效的戰略解決模式，尤其是對管理咨詢企業營銷所必需的市場機會，以及切合自身資源優勢的營銷戰略與營銷組織，更是進行了比較詳盡的分析。
  11. This paper attempt to explore the objective mould and the basic countermeasures of realizing the marketing management in derivatire private enterprise by means of analysing the important effect of the marketing of human resource in economic rise and the reason ' s of national enterprise ' s inefficiency

    本文試圖從分析人力資源的市場化配置對經濟增長的重要作用和國有企業低效率的原因入手，探尋實現「衍生型」民營企業人力資源管理市場化的目標模式及其基本對策。
  12. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  13. The traditional statistics techniques, the final group option is frequently debatable and stuck in a harassing working environment owing to lack of a objective and transparent group consensus reaching process to deal with contradictory and conflicting judgments among marketing members

    摘要常規的統計分析技術，由於缺乏一套客觀與透明的群體決策共識達成機制，去處理成員間的沖突與看法上的不一致，以致行銷部門最後決選出來的行銷方案，往往在充滿被質疑、無法團結一致與同心協力的環境下運行。
  14. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  15. On the base of these principles and methods or the logical process, we provide some general policies of marketing channels for people in marketing practice to refer to. this dissertation has six sections. introductory introduces ces the background, objective, methods, theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels, including channels structure, channels " behaviors and the effect on the both, which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation, including contributions, defects ect

    本文分六部分共四章，導言部分介紹本文的研究背景、目的、方法、研究的理論基礎及限制條件；第一章對現有的產品生命周期理論和模型進行簡單回顧並作出一些評價；第二章對渠道結構、渠道行為及計算機信息系統對營銷渠道結構和行為的影響等營銷渠道的三個基本問題進行分析；第三章提出不同產品生命周期階段營銷渠道政策的選擇機制，這個選擇機制實質上也是消費者行為和競爭者行為在渠道選擇中的一個均衡過程；第四章實際上是政策結論的部分，所提出的一般性渠道政策建議是渠道政策選擇機制合理的邏輯結果；文章的最後一部分是筆者自己對文章所作的一些簡要評價：包括文章的貢獻、缺陷等，並指出在這一領域中未來的研究方向。
  16. In this chapter we take a broad view of communications and include not just the traditional promotional mix of personal selling, advertising, sponsorship, sales and public relations but also other methods of communications which have the objective of developing better and more personalised relationships with global customers, such as direct marketing, and the use of the internet

    本章中我們從更廣的角度來理解交流，交流不僅是個人銷售、廣告、贊助、拍賣及公共關系等傳統的、推銷的總和，而且包括其它交流方法，這些方法具有與全球客戶發展更好、更私人化關系的目標，譬如直銷與運用因特網。
  17. In order to meet the demand of marketing and management of enterprises, it is necessary to control inventory scientifically. inventory controlling is the set of methods, techniques, processes of managing inventory, which include planning, coordinating, manipulating inventory of enterprises. its content is deciding the inventory position, the reorder point, the requisition objective for stoked items of the enterprise in terms of its profit target and the market situation ; concretely speaking, the essential of inventory control is to answer : when should the enterprise order items and how much should be ordered, how high should the basic inventory, safe inventory and velocity ratio of a certain item of the inventory system be

    為了使企業在保持最少庫存的前提下最好地滿足企業經營目標和市場的需要，需要對庫存進行科學地控制。庫存控制是：以控制庫存為目的的方法、手段、技術以及操作過程的集合，它是對企業的庫存（包括原材料、零部件、半成品以及產品等）進行計劃、協調和控制的工作。庫存控制的內容，主要是根據市場需求情況和企業的經營目標，決定企業的庫存量、訂貨時間以及訂貨量等。
  18. With the objective to develop new markets and expand its operations and capabilities in respect of the marketing of fine paper products, s ltd. intends to acquire the trading business from x ltd

    S有限公司打算向x有限公司購入上述的貿易業務，目的是擴大優質紙張銷售業務及拓展新市場。
  19. There are five chapters in this thesis. the first chapter is introduction, the second chapter is industry analysis, the third chapter is objective marketing and core demand analysis, the fouth chapter is product characteristic analysis, the last chapter is marketing strategy analysis

    第二章介紹了我國證券咨詢業的行業分析，包括了行業的競爭者分析。第三章是證券咨詢行業的目標市場分析和核心需求分析。第四章是對國泰君安證券研究所的產品特徵分析。
  20. In cooperation period, the applicant agrees to complete the annual business program in local market sharing the same marketing objective together with * * *

    在合作期間，申請公司同意同* * *一起完成在當地國家市場的年度業務發展計劃，制定共同的銷售目標。
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