marketing order 中文意思是什麼

After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。

This paper starts with interrogatory with capm ; analyzes the most basic risk concept, the risk expression method ; clarify the concept of systematic risk with idiosyncratic risk ; questions about marketing portfolio, diversification investment. then, we accept the capm as a reasonable first order approximation

本文的思路是先破后立，將研究的起點放在對capm的質疑上，從分析最基本的風險概念、風險的表示方法入手，層層抽絲撥繭，對系統性風險與非系統性風險的劃分、市場組合、組合投資等概念提出疑問。

With renovation of science & technology and apparent change of information, many company are looking for the newest technology to be fit for marketing need. we see about the spiry electrical product oversea at anytime, and supply excessive technology to customer and prepare long term stock, in order to supply customer more shortcut and perfect service

隨著科學技術的革新，資訊交流的瞬息萬變，企業都在尋求更新的技術適應市場的需求，我們隨時密切留意海內外最尖端的電子產品，致力為顧客提供多元化的專業知識與技術情報，同時長期備有現貨庫存，以便為客戶提供更快捷、更完善、更有效服務。

In order to achieve the strategic goals, in this paper we discuss from 5 aspects of scale enlargement 、 brand advertising 、 simulation business 、 marketing strategy and international business

為了實現戰略目標，本文著力尋求衢電多經發展的戰略途徑，從衢電多經企業的規模擴張、品牌培育、虛擬經營、市場策略、國際化經營五個方面進行了探討。

Norbert britz, the sole owner today, has now changed the concept : i intend to focus strongly on marketing and sales, while putting together a new department with new employees in order to meet market requirements even better

他制定了一個新的計劃綱領： 「我要把目標定在銷售上。為此，我已經設立了一個新的部門，並聘請了新的工作人員，以便能更好地滿足市場需求。 」

This dissertation do the research on the distribution network optimization model which as a sub network of the supply chain network. enterprise need to adjust and optimize the distribution network in order to acclimatize itself to the marketing environment

然後，本文對供應鏈網路中的子網路分銷網路的優化模型進行了研究，企業為了適應市場營銷環境的變化，需要對分銷網路進行調整優化。

The writer chooses the research on marketing strategy and marketing tactic of renrenle commercial chains co., ltd., in order to give more advice on china ' s chain - store ability of competing and lasting development

筆者選擇研究人人樂連鎖商業有限公司的市場營銷戰略和策略這一課題，希冀對中國連鎖企業在應對外資挑戰、鍛煉自身競爭力、可持續發展方面起到一定的啟迪和參考作用。

Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。

This system covers logistics management, sales management, marketing management, supplier management, customer management, order management etc. that are in relation to the core activities of sales enterprise

系統涵蓋了銷售性企業核心業務相關的物流管理、銷售管理、市場管理、供應商管理、用戶管理、定單管理等內容。

The company insists on regarding quality as top priority to build enterprise ' s brand in order to meet the expectation of customers with an enterprise sprit of solidarity, trust, innovation, development and management concept of customers first, marketing as forerunner

公司秉承團結、誠信、創新、發展的企業精神，堅持客戶第一，市場先導的經營理念，以質量為本，打造企業品牌，充分滿足顧客期望。

China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。

This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment

同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。

Haec should execute active promotion of e - commerce strategy to support scientific marketing process and value chain. on the other hand, this thesis analyzes the current marketing strategy, and illuminates the tactics and countermeasure from various directions in order to improve the mms of haec, such as crm ( customer relation management ), distribution channel, logistics, international marketing, performance assessing and enterprise culture, etc

另一方面，對我國家電企業營銷管理策略的現狀進行了分析，分別從客戶關系管理、渠道、物流、國際營銷、績效考核直至企業文化等諸多方面提出了我國家電企業營銷管理的對策和策略。

Targeting to the real requirements of refrigerator production in the strong competition of the current globalised marketplace, this thesis introduced the principle of the agile virtual enterprise into new refrigerator development project to meet the diverse needs of customers. based on the idea of concurrent engineering ( ce ), new product development must be taken into consideration in order to adapt the rapid marketing change, to obtain agile responsiveness and reduce the time to market, to achieve lower price and better product quality and high chance to hit target

本課題的研究針對美的冰箱項目的實際需要，根據當前冰箱市場競爭的態勢，把敏捷虛擬企業的理論運用美的冰箱項目oem模式之中，根據市場需求的多樣性，提出了新產品開發模式必須適應市場需求，快速反應，開發周期要短，性價比要優，命中率要高，因此必須引入敏捷開發模式。

25 relationship marketing has the aim of building long - term mutually satisfying relations with key parties ? customers, suppliers, distributors ? in order to earn and retain their long - term preference and business

關系營銷就是與關鍵對象（顧客、供應商、經銷商）建立長期相互滿意關系的活動，以便維持各方之間長期的優先權和業務。

In order to make the small - scale farming mingle with macro - market, ease high tension between laboring population and acreage of farming land per capita, lead farmers to participate in intensive faming integration, and resolve the contradiction between micro - household and macro - market, the government should create a law framework of farming land contract, construct a marketing system transacting the ownership of the contracted farming land, and strengthen training rural surplus labors

文章提出：在目前政府實行一系列惠農、利農政策的有利形勢下，農業完全可以適時提出集約化規模經營；政府需要特別關注的是農地承包經營權方面的法律體系建設，加快農村土地承包經營權轉讓的市場建設，加大農村富餘勞動力的培養力度，真正實現農民自覺參與農業集約化規模經營中來，徹底解決當前小農戶、大市場的矛盾。

Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。

Secondly ， the author point out the problems of development of chinese tourism marketing for example ， the tourism marketing is not perfect ， and the marketing kind is not complete ， and the system of tourism marketing is imperfect and so on in the end ， the author gives some advice how to settle these problems in order to make chinese tourism industry great progress the system of tourism maketing should be meliorated ； model of sales promotion of tourism product should be improved ； new objective tourism marketing should be developed ， for instance ， we should develop education tourism marketing ， rural tourism marketing and the rich residents of tourism marketing many methods of demonstration are adopted ， qualitative analysis and quantitative analysis are integrated ； deductjve reasoning and induction are expioited with ease ； the author anach importance to empoloy relative theorv ， of tourism ， at the same time ， the researching of the calse is emphasized

這篇論文針對我國目前的旅遊市場進行宏觀分析，首先就我國旅遊市場的宏觀背景即國內旅遊市場發展背景和國際旅遊、旅遊市場研究進展和趨勢進行初步探悉，運用現實的統計數據和抽樣調查數據進行分析論證；其次就我國目前旅遊市場的現狀和存在的問題進行闡述和分析，然後針對我國目前旅遊市場的特徵和存在的問題提出發展戰略和解決措施，分析問題的方法上主要採用抽樣調查、比較分析法、演繹與歸納、定量與定性相結合等。

In order to standardize the marketing order of the medicine retail market, to promote the positive development of the medicine retailing business, and to guarantee the medicine quality and efficiency for patients, we have already applied the studies of comparison and positivism and conducted systematic analysis en the current situation of china ' s medicine retail market, the existing problems and relative causes as well

為規范藥品零售市場經營秩序，促進藥品零售業健康發展，確保人民群眾用藥安全有效，本文採用比較研究和實證研究的方法，對我國藥品零售市場的現狀、存在問題及其原因進行了系統分析，通過與國外發達國家的藥品零售市場情況作比較，研究我國政府對藥品零售市場的監管職能。

Influence of informal institutions on marketing order

非正式制度對市場經濟秩序作用的二重解讀