marketing resources 中文意思是什麼

In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。

Owning to our rich resources and abundant experience, we have become a large - scale enterprise group which specialized in manufacturing and marketing specialty chemicals, flavors, fatty acids, mainly products are allantoin, caproic acid, heptanoic acid, 2 - methyl butyric acid, climbazole, iso amyl alcohol, vitamin e series, etc

集團是以生產精細化工產品和香料脂肪酸為主導，主要有尿囊素己酸庚酸二甲基丁酸甘寶素熊果苷異戊醇維生素e系列等，主導產品的產量質量技術含量都居國內同行業前列，有的達到國際先進水平。

Feilu : ring regeneration, aluminum, deoxidize lu : fen renewable resources and environmental protection equipment manufacturing and marketing. ( laws and regulations may not prohibit the operation )

廢鋁易拉罐再生、鋁錠、脫氧鋁粉及環保資源再生設備製造與銷售。 （法律、法規禁止的不得經營） 。

The resources exploitation mode in the exurb spa is taking true spa as its core and the center city as its tourism source, activating its sightseeing resource, utilizing all kinds of marketing power and building spa city

遠郊溫泉地資源的開發模式，即以真溫泉為核心，以中心城市為長久客源地，做活觀光資源，調動多方市場力量，建設溫泉都市。

After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。

And guide for antique and collectibles dealers and hobbyists. auction and marketing resources

古玩交易，古玩論壇，古玩欣賞，古玩鑒定。

The reasons may lie in the inflexible system, the defective government ' s management and service, the lacking of high quality labors and of the international marketing resources and so on

究其原因在於：體制上的僵化，政府的管理和服務措施不到位，高素質人才的缺乏以及企業的跨國經營資源匱乏、國際競爭力低下。

The theory of marketing resource is discussed in detail, and the enterprise marketing resources budget is made into two parts, that are the fixed marketing resource and variable marketing resource for developing the new customers and maintaining old customers. the enterprise fixed marketing resources are made into three parts, which are the enterprise layer, the area layer and the customer layer. according to the customer marginal profit contribution ra te and the customer marginal value make the area layer or the customer layer marketing resource decompose into every customer step by step

然後本文對營銷資源的基本理論進行了詳細的論述，並就發展新客戶和維護老客戶兩方面的問題將企業營銷資源的預算分為固定營銷資源和變動營銷資源兩部分，再針對固定營銷資源部分將企業的營銷資源分為企業層、區域層和客戶層三個方面，並依據客戶邊際利潤貢獻率和客戶邊際價值兩個指標將區域層或客戶層的營銷資源逐步分解到各個客戶上。

Based on client ' s need to provide entertainment marketing resources

針對客戶商品，提供影視娛樂營銷資源。

In the course of operations, the company also has accumulated rich experience in business, marketing resources and partnership of resources, and gradually establish a standardized customer service and security system

在開展業務的過程中，公司還積累了豐富的行業經驗、營銷資源和合作夥伴關系資源，並逐漸建立起規范的客戶服務和保障體系。

R5 standardizes the identification of enterprise marketing resources, including products materials information. this is the foundation that an enterprise carries on effective management. it is rational, complete, practical, expanded for the identification of r5

R5規范企業營銷資源的標識，其中包括產品資料信息，這是企業進行有效管理的基礎， r5的標識做到合理全實用可擴展。

To support the distributed business and management based on internet technology in an all - round way, optimize the business procedure, improve working efficiency, implement the thought of managing, combine marketing resources, help enterprises to acquire the market competition advantage

全面支持基於internet技術的分散式業務和管理，優化業務流程，提高工作效率，落實管理思想，整合營銷資源，幫助企業取得市場競爭優勢。

Optimization techniques can shed kight on the way sakes and marketing resources shoukd be akkocated and how products or services shoukd be taikored to an evokving marketpkace

銷售和市場資源應怎樣分配，產品及服務應如何調整以適應市場變化，這些問題都可從優化策略中找到答案。

Offers images, descriptions, export information and marketing resources

擁有舒蕾美濤風影等品牌。

Features marketing resources, event sponsorship, hospitality programs, website development and hosting

-提供專業化戶外培訓和拓展訓練服務。

Search engine marketing resources

-提供搜索引擎收費登陸服務。

How do entrepreneurs achieve competitive advantages given limited marketing resources

創業家如何以有限的市場資源達成競爭的優勢

Next having analysed the marketing environment of enterprise, steering knuckle market is turned to in subdivided, and has analysed every subdivided market, and has analysed steering knuckle industrial structure, and has analysed major competitor, and has pointed out chance and threat that the enterprise is faced with. then, have analysed enterprise marketing resources and ability, and have pointed out the superiority and inferior strength of enterprise, so the objective market of enterprise has been defined. finally, thesis has been designed shandong guangyue steering knuckle factory marketing strategy, and the corresponding marketing combination tactics have been laid down, and then having accomplished the marketing strategy planning of enterprise

論文首先分析了山東光岳轉向節總廠營銷績效現狀，並在此基礎上指出了其現行營銷戰略在目標市場選擇、競爭對手分析及定位等方面存在的問題；其次，通過山東光岳轉向節總廠營銷環境分析、轉向節市場細分及各細分市場分析、轉向節產業結構分析、主要競爭對手分析及企業營銷資源與能力分析明確了企業面臨的機會和威脅、企業的優勢和劣勢，並在此基礎上確定了企業的目標市場；最後，圍繞定位這一企業營銷戰略的核心思想為山東光岳轉向節總廠設計了營銷戰略及相應的營銷組合策略，進而完成了企業的營銷戰略規劃。

On this basis, combining network characteristic and internet marketing " s example this thesis discusses operational strategy of network marketing detailedly in respect of designing and publicizing of website, internet advertisement and database marketing etc. meanwhile, in order to explain how to utilize the latest marketing resources - internet, this thesis studies how to attract more consumers to access enterprise " s web marketing site in application of e - mail, designing and using of faq, application of navigation system and searching engine, using of bbs and usenet in internet marketing, thus meets customer " s demand preferably, builds up corporate image impressingly and actualize marketing in the internet

在此基礎上，結合網路的特徵和企業網上營銷的實例，從營銷站點的設計、宣傳，網路廣告以及數據庫營銷等方面詳細地論述了網路營銷運作策略。同時，為了說明如何有效地利用internet這一最新的營銷資源，本文從e - mail在網路營銷中的運用、 faq的設計與使用、導航器和搜索引擎在網路營銷中的運用、藉助bbs和usenet開展網路營銷這四個方面研究了如何吸引更多的用戶訪問企業的web營銷站點，從而更好地滿足顧客的需求，樹立深入人心的企業形象，實現企業在internet上市場營銷。

While useful exploration has been done, in order to win the competition in marketing, newly - established ventures should pay more attention to the identification of marketing opportunities, the setting up of marketing departments, the building of cis and brand recognition, optimization of the marketing resources, and market entry strategies

但要具備更強的營銷應對能力，未來的新建風險企業應該更多關注識別機會、設立營銷部門、建立企業識別和品牌認知、最大化營銷資源效果、確定市場進入戰略五個方面。