marketing segmentation 中文意思是什麼

marketing segmentation 解釋
市場細分化
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • segmentation : n. 1. 分割；切斷。2. 【生物學】（細胞）分裂；（動物）分節；斷裂。
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  3. Market segmentation is one of the most important taches in making marketing stratagem

    摘要市場細分是現代企業制定營銷戰略的關鍵環節。
  4. This supervisory position provides design direction for designers working on product development and onsite marketing campaigns including ( but not limited to ) home page graphics, promotion pages, internet marketing, email marketing, landing pages, mock - ups for static page designs, category pages, pop - ups, banners and delivery of segmentation - driven graphic designs

    這一管理職務為負責產品開發的設計者和站點的市場活動提供設計指導，包括（但是不限於）首頁圖形，促銷網頁，靜態頁面設計模型，類別頁面，彈出窗口，廣告條和分割導向的圖形設計。
  5. With studying the marketing segmentation, positioning and 4ptactics of forshine5 shampoo, i wish i could found a successful way to bring forth the new product

    筆者希望通過對「花香5 」 ?油洗發露的市場細分、市場定位以及4p營銷策略的分析，來找出新產品成功營銷之路。
  6. On competition - aimed market segmentation and marketing mix of newspapers

    論報業競爭中的市場細分與營銷組合
  7. Adopt market segmentation, market positioning, and market combination in anglicizing the current situation of passenger transportation in southwest china, take, its technologic economic characteristic and the resources of the form of railway passenger transportation into consideration in developing and selling new products, we can create the best market value and economic efficiency. in accordance with basic theories of transportation system and modern marketing, the thesis takes the means of marketing segmentation and balance of supply and distribution, makes a thorough analysis on influential factors of passenger transportation, requirement, structure, transportation net, etc. dealing with the requirements and supplies of passenger transportation market of southwest china, the thesis tries to advance a new market countermove including the overall strategy, product development, brand design, sale ' s organizations, on the basis of present situation of leaving time, passenger mobility, average distance, geographical position and passenger composition

    本文按照交通運輸系統分析和現代市場營銷學的基本理論，運用供求分析和市場細分的方法，從影響因素、需求量、客運結構、運輸網各方面對西南地區客運市場需求和供給狀況進行分析和研究，並在此基礎上按照出行時間、客流性質、平均行程、地理位置、旅客成分等對西南鐵路客運市場進行市場細分和目標市場定位，提出了「以能保長、以速引中、以價爭短、以質創新」的營銷總體戰略和產品開發、價格管理、品牌設計、銷售組織等一系列營銷對策。
  8. The first is the introduction of tianwei wine limited corporation and the perspective of wine line ; i analyze tianwei firm and the wine market with some analysis methods in the second chapter, such as pect analysis, porter analysis, company conditions analysis, swot analysis etc. and then make out the key ingredients for success ; the third chapter includes the market segmentation, the selection of target market, and making out the marketing strategy ; the marketing tactics about tianwei wine how to enter the market and occupy the weiyuan market are designed in chapter four ; i for mate the marketing indemnify system in chapter five

    本文從天威酒業的實際情況出發，結合現代市場營銷理論，系統制定出了天威酒入市的市場營銷戰略。論文包括五個部分：第一部分介紹了天威酒業公司的概況和所處行業的發展狀況。第二部分對白酒市場及天威酒業進行pect分析、波特分析、公司內部分析、 swot分析，總結出企業成功的關鍵因素。
  9. You know, although china is one country you may need to have a very segmentation marketing strategic on your product to satisfy the consumer needed in your target province marketing plan in china

    你要知道，雖然中國是一個國家;但是你可能要在你的目標省/市的產品行銷計劃中做最小的市場細分行銷策略來滿足不同的消費者需要。
  10. The article also makes a comprehensive evolution about the brand traits of famous international cosmetics as well as their marketing strategies and gives suggestions for domestic enterprises to improve their marketing. it also put forward the following points for solving the problems : ( 1 ) making full use of self - superiority and having a clear understanding about self - resources ; ( 2 ) making correct competition position. regional market choosing and market segmentation are crucial for taking market opportunities ; ( 3 ) choosing right orientation for the r & d ; ( 4 ) making objective and timely self - evolution ; ( 5 ) the manager of cosmetics enterprises must change the old sense and have a right viewpoint and fairly good capabilities, implementing scientific human resources management and establishing enterprise culture ; ( 6 ) implementing marketing and brand management

    本文對世界名牌化妝品及其營銷狀況進行了綜合分析評價，總結出提高我國化妝品營銷水平的途徑： （ 1 ）國內化妝品企業應發揮自身優勢，正確認識自身資源； （ 2 ）正確確定企業的競爭定位，明確界定企業的進入領域，實施市場細分和區域市場選擇策略，並以此獲得市場機會； （ 3 ）以科學的態度開發產品，樹立正確的產品研發方向； （ 4 ）正確、及時地評估自己； （ 5 ）化妝品企業經營者應改變經營觀念並具備較高的素質，對企業進行科學的人力資源管理和企業文化建設； （ 6 ）實施正確的營銷管理和品牌管理策略。
  11. At the same time it inverses the tradition thinking mode - the market subdivides, the segmentation, targeting consumer, positioning. when opportunities cannot be found from the consumer and the competitor, you can use the mode which establishes a new localization theory frame based on the horizontal marketing. it will carry on the difference reorganization : seeks the targeted customer ’ s need, then from macroscopic to microscopic aspect to proof the feasibility of the method

    本文將進行從微觀到宏觀的思維轉變，利用水平營銷的思維建立新的定位理論框架，將現有的信息組合進行重組:差異化的尋找? ?目標客戶的選擇，然後從宏觀、中觀、微觀方面分析，論證方法的可行性，打破傳統的定位觀是從宏觀過渡到微觀。
  12. By this thesis we study sd by the pect analysis ( political, economic, culture, technology ), potter analysis, subject and object of the market analysis, swot analysis etc. finding out the reasons of the problems. then make serious decisions including market segmentation, the target market selection and market location. finally establish systematically market strategy, marketing mix that is available and operational. to achieved the goal of 2003

    另外，還有產品讓渡價值分析，波士頓矩陣分析等手段，找出造成困難的原因；第三部分，實施目標市場營銷策略（ stp ） ，重新市場細分、確定目標市場、市場定位決策，明確sd要取得競爭優勢的努力方向；第四部分，制定2003年sd的營銷目標；第五部分、六部分圍繞目標市場和營銷目標，制定經營戰略、競爭戰略及其營銷組合策略（ 4ps ） ，編制詳細的營銷方案；第七部分，分析方案有效實施的保證因素；在結束語中介紹可能遇到的問題及其處理方法等。
  13. In the paper, i bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. through the market segmentation, the target market selection and market location, i finally establish the marketing schema, which is available and operational

    在制定天威酒入市的市場營銷戰略過程中，筆者沒有選擇高深的理論和最前沿的方法，而是結合天威酒業的實際情況，進行了行業市場分析、消費者調查，經過市場細分、目標市場選擇、市場定位，制定出與公司資源狀況相匹配的、操作性強的營銷方案。
  14. Under the basis of marketing theory, this article gives a detailed analysis about the present condition of china cosmetics market, the distance between domestic enterprises and the enterprises of advanced countries and the problems existing in domestic enterprises, drawing conclusions such as : the marketing potential is great and the competition will be sharp and so on. based on the analysis of the structure and marketing segmentation of domestic cosmetics consumption and with the study of action science and psychology, the article makes a deep discussion about female ' s mind when purchasing cosmetics and i draw a conclusion that " promoting cosmetics is promoting mind "

    本文以市場營銷理論為基礎，對國內化妝品市場現狀、中國化妝品企業與發達國家之間的差距及存在的問題進行了分析，得出國內化妝品市場潛力巨大、化妝品市場競爭更加激烈等結論；在分析國內化妝品消費結構及市場細分的基礎上，結合行為科學及心理學方面的知識，對女性購買化妝品的心理進行了深入分析，我認為「推銷化妝品就是推銷一種心理」 。
  15. The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "

    科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
  16. This paper tries to make a study on marketing strategic of real estate. firstly, this paper makes a detailed analysis on its current situation, segmentation and the selection of target market. by raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, ramely, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    本文試圖運用市場營銷理論對一個具體的房地產開發項目市場營銷戰略的研究，達到「用理論指導實踐，在實踐中豐富和發展理論，為房地產市場營銷管理提供一套科學的、操作性強和行之有效的方法」的目的。本文結合房地產商品和房地產市場的特殊性，在重慶市房地產市場發展現狀和發展趨勢的背景下，用市場營銷管理的理論和方法，對重慶市龍景苑房地產開發項目的市場營銷戰略進行了研究。
  17. During the ad planning process, one uses marketing research to develop a market profile so that proper market segmentation can be done

    在廣告計劃的過程中，一個人運用市場研究報告去開發市場以致於能夠找到準確的細分市場。
  18. By adopting the modern market theory and through scientific market research, this paper has analyzed the exercising and entertainment product market of jinan city from the aspects of its present situation, development trend, competition etc, determined the variable and market segmentation, determined the target market according to the competitiveness of this company, that is middle and low grade consumption group among consumer markets, and enterprise and public institution among institutions ( manager ) markets, targeted appropriate market and raised feasible marketing combination strategy

    本文運用現代市場營銷理論，通過科學的市場調研，對濟南市健身休閑產品市場的現狀及發展趨勢、競爭狀況等方面進行分析，確定細分變量與市場細分，根據本企業的競爭能力，確定了以消費者市場中的中低檔消費群體以及機構（經營者）市場中的企事業單位市場為目標市場，進行了恰當的市場定位，並提出了可行的營銷組合策略建議。
  19. Launch of mosaic, a highly - targeted segmentation model to boost the efficacy of customers direct mail marketing campaigns launch of " post free " day

    採用群集分析技巧mosaic ，高度集中地鎖定某類客群，令顧客的直銷推廣活動成效倍增
  20. On the basis of the analysis of ew corporation ’ s circumstances, the paper is carried marketing segmentation according to the products ’ performance and the demand characteristic. the author finishes targeting considering the market potential, ew corporation ’ s resources and the ability. then according as theory and method of the marketing, the strategic management, the paper is framed 4ps marketing strategy aimed at ew corporation ’ s products, namely product, price, promotion, channel strategy

    在完成對ew公司所處的內外部環境分析的基礎上，論文緊接著根據公司產品的性能及需求特性對市場進行了細分，並結合細分市場的潛力和ew公司自身的資源和能力確定了各主要產品的目標市場，同時以市場營銷及戰略管理的基本理論、基本方法為主要理論依據，應用理論與實際相結合的方法，針對公司的主要產品制定了戰術層面的4ps營銷策略，即產品、價格、促銷、渠道策略。
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