marketing tactic 中文意思是什麼
marketing tactic
解釋
營銷手法-
This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field
本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。 -
The writer chooses the research on marketing strategy and marketing tactic of renrenle commercial chains co., ltd., in order to give more advice on china ' s chain - store ability of competing and lasting development
筆者選擇研究人人樂連鎖商業有限公司的市場營銷戰略和策略這一課題，希冀對中國連鎖企業在應對外資挑戰、鍛煉自身競爭力、可持續發展方面起到一定的啟迪和參考作用。 -
Using buildings to market cities is another tactic used in city marketing programmes
以當地建築廣作為吸引投資的手段，是城市市場推廣計劃的另一策略。 -
When the laundry face new types of consumer launder behavior in city, they should plan marketing tactic for their stores, however, being short of neither this aspect of information, nor the launder behavior research so far
摘要洗衣商家面對都會區變動之新型消費型態，應積極規劃關于商店的行銷策略；然而，關于這方面的資料卻缺乏不足，且缺少在洗衣消費者的消費行為的研究。 -
At last, the author puts forward five marketing tactics, including : choosing service items, segmenting market based on organizational buying behavior, the combinative communication tactics based on the decision process of consumer, pricing tactic building on perceived value of customer, the distribution tactics of establishing branches in economic development zones
最後根據調研結果提出五條營銷策略，分別是： （ 1 ）業務定位策略； （ 2 ）基於購買行為的市場細分策略； （ 3 ）基於購買決策過程的整合溝通策略； （ 4 ）基於顧客認知價值的定價策略； （ 5 ）在開發區成立分公司的渠道策略。 -
The 4ps tactic ( price promotion place. product ), order process system, after - sale service system and sales logistics in mass customized marketing will be greatly changed compared with those in traditional marketing
本文旨在從大規模定製營銷中4p策略、訂單流程再造、服務體系、銷售物流等幾個方面研究大規模定製營銷的特點和運作模式。 -
This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition
本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。 -
When the social economy strided into the time of marketing guiding, the complete theory frames of marketing tactics have been summarized out. what ' s more, they are being consummated and enriched with the development of market economy continuously to meet the needs of business marketing management, including 4ps combination hpsmodel, 4cs combination 4rs combination and other new tactic models
社會經濟發展進入行銷導向時代后，完整的營銷策略理論框架被總結出來，並且隨著市場經濟的發展不斷的得到完善和充實，以滿足企業營銷管理活動的需要，包括4ps策略組合、 11ps策略模式、 4cs策略、 4rs策略以及一系列與先進營銷理念相適應的新的策略模式。 -
Finally, the author emphasizes on recommendations / models of reforming plan, restructuring and marketing management. wysic has made tactic strategies including exploring market, centralizing facilities, identifying marketing objectives, setting up corn management, imitating alliance, " autoeciousness ", creating new market and multi - products policies
武漢長江輪船公司工業公司制定戰略原則：市場拓展原則、資源集中原則、確定目標市場原則、確立核心管理職能的原則、虛擬聯盟的原則、 「寄生」原則、創造新市場原則、產品功能多樣化的原則。 -
According to consumable marketing channel common model, put forward to its marketing channel reconstruction scheme and design mecon ' s four stage marketing cha nnel construction model. in the end of the thesis, concrete practice suggestions are given to meacon company about marketing channel management like the establishment of stable communication system and client estimation system, framing good terminal management tactic, changing price and package system, strengthening salesmen ' s achievement appraisal, stimulating salesmen and dealers efficiently
根據美康公司營銷渠道重構方案，對其營銷渠道的管理提出建議，包括客戶評價體系的建立、穩定的溝通制度的建立、制定良好的終端管理策略、價格和包裝體系的調整、加強對銷售人員績效考評、銷售人員和經銷商的有效激勵機制以及沖貨管理等。 -
Be placed to be the 18thposition in china ' s 100 strong chain enterprises, renrenle want to join in chengdu even all the south - east of china. it faces the competition from carrefour and trust - mart, so how to work out the practical marketing strategy and tactic is becoming serious
作為中國連鎖百強第18位的人人樂連鎖商業有限公司要成功入駐成都乃至整個西南地區，面臨著如何同家樂福、好又多競爭，如何制定行之有效的市場營銷戰略與策略的問題。 -
So the marketing became the key - point of the hotel business. second, the differences of the hotel productions " characters ( unstored, indivisible and easy - fluctuating ) and the material outputs make the marketing tactic become extremely important
二、飯店業產品的特性（不可儲存性、生產與消費的不可分割性、易波動性）與實物產品的區別，使得飯店業應該注重營銷渠道策略。 -
After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy
其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。 -
At the same time, the article, illustrating " laixi ", introduce the marketing theory and strategic theoretics, study prescription drug ' s market circumstance, selecting target market, orientation and marketing combinatorial tactic include researching the doctor ' s and the patient ' s behavior in order to fetch a series of systemic marketing strategy about prescription drug
同時文章以一個具體處方藥「萊昔」為例，研究了處方藥的市場環境、目標市場選擇與定位以及處方藥的營銷組合策略，重點研究了醫生的處方行為，病人的購買行為以及處方藥的促銷方式，旨在推出一套較為系統的處方藥營銷戰略。
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