meacon 中文意思是什麼
meacon
解釋
干擾信號發出設備-
And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems
本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。 -
According to consumable marketing channel common model, put forward to its marketing channel reconstruction scheme and design mecon ' s four stage marketing cha nnel construction model. in the end of the thesis, concrete practice suggestions are given to meacon company about marketing channel management like the establishment of stable communication system and client estimation system, framing good terminal management tactic, changing price and package system, strengthening salesmen ' s achievement appraisal, stimulating salesmen and dealers efficiently
根據美康公司營銷渠道重構方案，對其營銷渠道的管理提出建議，包括客戶評價體系的建立、穩定的溝通制度的建立、制定良好的終端管理策略、價格和包裝體系的調整、加強對銷售人員績效考評、銷售人員和經銷商的有效激勵機制以及沖貨管理等。 -
Inter - sale management etc. by this time study, the author hopes that this can supply constructional scheme for meacon ' s marketing channel reconstruction and management. at the same time, also hope this can be useful for the marketing channel construction and management of other mid and small medicine manufacture companies
通過本文的研究，希望能對美康公司的營銷渠道重構和管理提出建設性方案，同時也希望對其它中小制藥企業營銷渠道的構建和管理具有一定的參考價值。
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