mix handling 中文意思是什麼
mix handling
解釋
混合料處理-
Materials handling procedures should prevent mix - up between irradiated and non - irradiated materials
物料處理規程應能防止已輻射品與未輻射品的混淆。 -
With an overall analysis of the marketing environment, interior resource, marketing segmenting, marketing positioning of the largest company in china handling electrohydraulic servovalve as well as characteristics of its products, the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to the marketing mix such as product, price, place, promotion, power and public relation, based on discrepancy competitive strategy, 6ps theory and practice of the company
本文以我國最大的電液伺服閥生產企業中航609所液壓公司為背景，結合電液伺服閥產品的特點，運用市場營銷理論，從營銷觀念的建立入手，通過對公司的營銷環境、內部資源、市場細分及市場定位的全面分析，指出了公司在市場營銷領域的薄弱環節；並且以差異化競爭策略為指導，以6ps理論為基礎，針對公司的具體情況，對其各細分市場的產品、價格、分銷、促銷、權力和公共關系等營銷組合策略提出了系統的建議。
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