one-to-one marketing 中文意思是什麼
one-to-one marketing
解釋
一對一營銷-
Crm is a management software and technology too. it combines the best business practice, data mining, data warehouse, one to one marketing, sfa and other information technologies with together and provides the enterprise with an automatic operation scheme. based on it, the enterprise has an interface to face it ' s customer and achieve it ' s purpose of transforming from traditional enterprise model to modem enterprise model based on e - business
Crm也是一種管理軟體和技術，它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷，以及其他信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。 -
But it is not abundant in china and abroad that researches about crm system evaluation method. author introduced and summarized crm ’ theory in general in chapter i. relationship marketing is basement of crm. customer loyalty, customer satisfaction, one to one marketing is important theory basement of crm too
然而企業在重新重視客戶關系的同時卻發現，其所面臨的環境中客戶數量非常多、客戶個性要求變得紛繁復雜，單純依靠商家的經營技巧已經不能滿足客戶要求，不能全面維護客戶關系。 -
In the new market environment, the traditional production - oriented, product - oriented, technology - oriented and market - oriented have n ' t made corporations gain competitive advantages any longer, only the customer - oriented and one - to - one marketing can provide corporations with continual advantages in the drastic market competition
在新的市場環境下，傳統的生產導向、產品導向、技術導向、市場導向等已經不再能夠使企業獲得競爭優勢，而客戶導向、一對一營銷才能使企業在激烈的競爭中獲得持久的競爭優勢。 -
Research on power customer service of jiangmen based on one to one marketing
基於一對一營銷的江門電力客戶服務 -
Internet marketing intervention aimed at directly marketing, one to one marketing, innovation of knowledge, and interactive marketing involve to link information between school and students
而網路行銷的研究范疇包含了行銷學、一對一行銷、知識創新等，互動行銷的范疇主在連結學生與校方的資訊。 -
On one - to - one tourism marketing
一對一旅遊營銷芻議 -
If you re targeting at one - to - one marketing, online advertising will be the first choice because the web lets you deliver direct messages to your desired audience, helps you develop relationships with individual consumers, target a very attractive group of consumers and reach them at on a regular basis in a very cost - effective way
假如你正要進軍「一對一」的營銷市場，那麼在線的網路廣告將會是你的首選！因為網際網路讓你可以直接面對你渴望的客戶，一對一的交流！幫助你開發與單個消費者的聯系紐帶，瞄準一個有價值的潛在客戶群體，並且以極低的運營成本接觸他們。 -
Design and realization of classification system of one - to - one marketing based on data mining
基於數據挖掘一對一營銷分類系統設計與實現 -
One - to - one marketing, 4rs marketing and supply chain integration, supply a great deal of inspiration to the construction of model
「一對一」營銷、 4r營銷、以及供應鏈一體化等思想都為模型的建立提供了許多有益的啟示。 -
This one - to - one marketing becomes more important, because it forces service suppliers to offer the individual information to proper customers
因此一對一的營銷變得非常重要。它讓服務供應商可以為適當的客戶提供個人化信息。 -
By executing one - to - one marketing, the tpl corporations can win the competitive advantage on productivity and value so that they become the market leaders which take advantage in the respects of cost and service quality
第三方物流企業通過實施「一對一」營銷，能夠在生產率和價值上獲得競爭優勢，從而成為在成本和服務上均領先的行業領袖。 -
Among the suggestions, the following two are emphasized : first, gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database, and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly, organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing, and improving the company employees " quality through the inside marketing
其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。 -
Through using the new marketing theory, business tourism enterprises can solve many actual problems and get the wider developing space. this paper has five parts : the first part analyses the one - to - one marketing theory and introduces the research of the theory ; the second part gives a clear concept and connotation of business tourism ; the third part analyses the problems of business tourism enterprises ; the fourth part introduces how to use one - to - one marketing theory in business tourism enterprises and the changes brought by the theory ; the last part draws a conclusion of using the one - to - one marketing theory in business tourism enterprises
本文主要分五個部分：第一部分對一對一營銷理論做了整體上的分析與梳理，並介紹了一對一營銷的研究現狀和研究意義；第二部分對商務旅遊的定義、內涵等做出了界定，並介紹了商務旅遊的研究現狀和研究意義；第三部分主要就我國商務旅遊企業存在的一些問題進行了分析；第四部分則就商務旅遊企業如何引入一對一營銷觀念、如何解決現存問題作了深入分析，同時論述了一對一營銷觀念給商務旅遊企業營銷策略帶來的變革；最後的結論部分對使用一對一營銷理論解決現實問題做了總結性說明。 -
Through making unremitting effort, some native tpl corporation, . eg. guangzhou baogong logistics group, have prepared requisition for applying the one - to - one marketing theory to their operation in the respects of corporation management, logistics information technology, corporation culture and so forth
經過第三方物流企業的不懈努力，以廣州寶供物流集團為代表的國內第三方物流企業在企業管理、物流信息技術、以及企業文化建設等方面為實踐「一對一」營銷準備了條件， 「一對一」營銷思想在一些第三方物流企業的經營中已初露端倪。 -
The construction of one - to - one marketing model which is the top strategy of customer relationship management ( crm ) need go through four procedures. namely analysis, planning, execution and control. the feasibility analysis and market analysis is the basis and prerequisite of constructing the one - to - one marketing model in the tpl corporations, on the other hand, the design, execution, control and evaluation of model, which is all linked with one another and undivided, comprise the core segments of whole framework
作為客戶關系管理的「頂尖」戰略， 「一對一」營銷模式的建立需要經歷分析、計劃、執行和控制四個環節。可行性分析和市場分析是構建第三方物流企業的「一對一」營銷模型的基礎和前提，而模型的設計、實施、控制和評價則是整體框架的核心部分，它們是環環相扣，密不可分的。 -
With the guidance of such theories and rules mentioned above, the one - to - one marketing model that is designed in this paper can be summarized as follows : the clienteles is its center, the one - to - one work team is its soul, and the logistics resources chain is its tools to serve clienteles. on the basis of satisfying the clienteles " decision variables ( 4cs ), the corporation makes its marketing decision by the two - way communication with the clienteles, pays attention to maintain and exploit the clienteles, and supplies clienteles the systematized and personalized logistics service
以上述理論和原則為指導，本文構想的「一對一」營銷模型可概括為：以客戶為中心，以「一對一」團隊為靈魂，以物流資源鏈為服務手段，第三方物流企業通過與客戶的雙向溝通，在滿足客戶決策變量（ 4cs ）的基礎上制定營銷決策（ 4rs ） ，注重客戶的保有和開發，實現客戶的系列化、個性化的物流服務。 -
Also in the study of recommender system, we noticed mass marketing has been replaced by data - driven one to one marketing
此外在對推薦系統的研究中我們注意到，進入網路經濟時代，大眾營銷策略已經沒落。 -
One - to - one strategy values customer individual preferences and it works on the base of tailoring marketing to each customer
取而代之的是數據驅動的一對一營銷。一對一戰略是以保持目標客戶為基礎。 -
According to the relevant theory of relationship marketing - a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on crm, database marketing and interrior marketing. it emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept
其中，重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部資源，提高公司的整體素質。 -
It emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept
其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
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