philip kotler 中文意思是什麼

philip kotler 解釋
菲利普科特勒
  • philip : n. 菲利普〈男子名〉。 appeal from Philip drunk to Philip sober 請求復審〈因初審在某種影響下不夠鄭重，故請求復審〉。
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market. and that the market strategies that could be chosen by firms are various. the product eye contour mask has a bright future hence there exists a tense competition among firms. the da company, currently producing eye contour mask failed many times before to enter into the market. to solve the problem, this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics

    本論文的立足點是研究da集團採用何種戰略可以贏得市場，而市場戰略的選擇是具有多樣化的，根據目前眼貼膜市場空間大、競爭激烈的特點，針對da集團以前新品入市屢屢失敗的具體情況，本文採用了菲利普?科特勒的市場地位競爭理論的研究方法，創新地將市場地位競爭戰略作為一個階段性戰略應用於化妝品品牌塑造的關鍵階段，即通過指導一個化妝品單品成功地進行初期入市營銷，不僅使該產品取得市場競爭的勝利，打開市場局面，而且還要達到為olx打造強勢品牌奠定堅實基礎的目的。
  3. The purpose of this article is to constructs mass customized marketing mode under the mass customized production theory according to the thought of mass customized marketing theory by philip kotler, and take the tourism as an example to make an empirical analysis

    本文旨在探討如何在大規模定製生產理論下依據菲利普?科特勒對大規模定製營銷的理論思維，來構建大規模定製營銷模式，並以旅遊業為例予以實證分析。
  4. Marketing channel management is one of very important tasks in enterprise administration, and is also one section of philip kotler ’ s 4ps

    營銷渠道管理是企業營銷管理的一個重要任務，是四大營銷組合因素之一。
  5. In the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises, combined with philip kotler ' s delivery value theory for customer

    其中，在價格策略中，針對顧客購物遵循的產品價值最大化，價格最小化的原則，結合菲利普?科特勒的顧客讓渡價值理論，首次提出了定價時既要保證有吸引顧客的讓渡價值，又要兼顧企業利潤的讓渡價值定價法。
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