porter forces analysis 中文意思是什麼
porter forces analysis
解釋
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According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development
案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。 -
All the works are made by selectively usage of the systematic strategic management theories and methods, including pest macro environment analysis theory, porter ' s " five forces " model, industry cycle theory, market structure theory, strategic group analysis, competitive advantage framework and composition theory of the created value by enterprises, financial ratio analysis, value chain analysis, bcg matrix, swot analysis, strategy clock
本文在研究過程中使用了pest宏觀環境分析理論、波特的「五力」模型、產業周期理論、市場結構理論、戰略群體分析、競爭優勢框架及企業創造價值的構成理論、財務比率分析、價值鏈模型、波士頓矩陣、 swot分析、戰略鐘等理論和方法。力求透徹分析從而得出正確的結論。 -
The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "
科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。 -
In this chapter, the author studies the five competitive forces of psa with porter model, applies the swot tool to analyze the advantage and disadvantage, the opportunity and threaten for tianke ' s psa. according to the development goal of tianke, the author recommends it should carry out differentiation strategy in whole psa market. chapter 3 is a strategy analysis of the target market
通過波特模型對變壓吸附的五種基本競爭力量進行分析，同時運用swot分析工具全面綜合地分析了天科股份變壓吸附的競爭優勢和劣勢以及面臨的機會和威脅，結合天科股份psa的戰略目標，提出公司應採取的競爭戰略，即技術領先的差異化競爭戰略，在整個psa市場實施差異化戰略，努力滿足不同用戶的需求，鞏固和擴大自己的競爭優勢。
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