price promotion 中文意思是什麼

price promotion 解釋
價格促銷
  • price : n 普賴斯〈姓氏〉。n 1 價格，價錢；市價；代價；費用。2 報酬；懸賞；交換物；〈美俚〉錢；（為取得某...
  • promotion : n. 1. 增進，促進；助長；發揚；振興，獎勵。2. 提升；升級。3. （企業等的）發起；舉辦。4. （商品等的）宣傳，推廣。5. （推銷中的）產品。
  1. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  2. The third chapter gives you the concept and basic contents of the airline service marketing. next you ? l learn 7ps essential marketing factors ? combination in details for air passenger transport service, including product, price, place, promotion, people, physical evidence and process. the continuous part will teach airlines how to formulate and carry out the air passenger transportation marketing ? strategy and competition combination strategy

    第三章提出航空公司市場營銷的定義和基本內容，詳細論述了航空客運的產品（ product ） 、價格（ price ） 、分銷（ place ） 、促銷（ promotion ） 、人員（ people ） 、有形展示（ physicalevidence ）和過程（ process ） 7ps的要素組合；進而描述航空公司如何制定、實施航空客運市場的營銷戰略和競爭組合戰略。
  3. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  4. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。
  5. With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode

    筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。
  6. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  7. It has barged up against questions in lanzhou telecom ' s phs operation, for example, succeed rate of calling, wanting variety of mobile telephone, slowness in expansion of new operation, falling of the brand ' s name, lowering of predominance in price, need of regulating channels, increasing of cost in sell, falling of amount in increasing new users, etc. to aim at these questions and lanzhou telecom ' s fact, the paper suggested the tactics of mode in management, product management, price, channels, sales promotion of phs operation

    在蘭州電信無線市話業務取得快速發展的同時，遇到了網路接通率低、手機品種不夠豐富、新業務進展緩慢、品牌美譽度降低、價格優勢減弱、銷售渠道有待整合，以及銷售成本增加而銷售量大幅降低等問題。針對無線市話業務發展中存在的問題，結合蘭州電信企業實際情況，提出了無線市話業務發展在經營模式、市場細分、產品管理、價格制定、渠道整合、促銷方式等方面的策略建議。
  8. This paper, based on the theory of marketing and the theory of enterprise strategy, aiming at the characteristics of guangdong provincial market of passengers transportation, systematically analyzes the opportunities and threatens, superiorities and weaknesses that guangzhou rail ( group ) co. will face in guangdong districts during its management and distribution of passenger market, and classifies and settles the position of objective market of guangzhou passengers transportation by rail, and further suggests the strategy of management and distribution of market of guangzhou passengers transportation by rail, including strategies of production, of price, of distribution and of promotion and etc. at the ending part of this paper, the writer summarizes the strategy that guangzhou rail passengers transportation should take in guangdong province

    以此為基礎，對廣東客運市場進行了市場細分，明確了廣鐵集團客運的目標市場是： （ 1 ）充分發揮中長距離優勢，進一步開拓、鞏固和完善中長途客運主體市場，以運距800公里? ? 1500公里的夕發朝至、朝發夕至列車為客運名牌產品，鞏固直通客流市場，並努力開發高檔次的客運精品市場； （ 2 ）以珠江三角洲主要城市向外輻射300公里左右的短途客運市場為重點，以快速城際列車和「公交化」列車為「拳頭」產品，吸引短途客流； （ 3 ）適應人們對度假休閑需求日益增加的需要，大力開發旅遊列車、假日列車等新興的特色客運產品。
  9. Mr. david ho, chief executive of mastermind strategy advisors, expressed in the conference, " it is no big deal to have a homepage, but how to manipulate the web power is the key point. " the 5ps marketing principles can also be applied to facilitate agencies to determine the " product ", " place ", " price ", " promotion " and " people " in the process of digitalization of social services

    正如mastermind策略諮詢事務所總裁何華真在研究會上所說，機構有自己的網頁沒有什麼了不起，要懂得怎樣利用網際網路媒體才是成功的關鍵。當中可以套用一點市場學的理論，諸如確定所提供的服務（ product ） 、地點（ place ） 、價格（ price ） 、推銷手法（ promotion ） ，以及服務對象（ people ） 。
  10. The dissertation impersonally analyze macro and micro economic situation in china, especially for chengdu city, which is the foundation of effective marketing & sell project. 2. the theory is on the basis of three main ideas : 1 theory of " 7p " : service marketing includes 7 variables, which represent production, price, distribution, promotion, and people, process of service, presentation as well

    本文著重探討了以下幾個問題： 1 、客觀分析了中國國內，特別是成都市場的宏觀和微觀經濟環境，這是制定一個有效的營銷方案的基礎； 2 、本文的理論基礎基於以下三點： 「 7p 」理論：服務營銷包括7種變量組合，即在傳統的產品、價格、分銷渠道和促銷組合之外，還要增加「人」 、 「服務過程」 、 「有形展示」 3個變量，從而形成7p組合。
  11. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  12. Chapter five, being the main body of the thesis, elaborates the manufacturing strategy, price strategy, channel strategy and promotion strategy of xieheng telecom company with the help of 4ps marketing combinatorial theory

    第五章是本文的重點內容，作者運用4ps營銷組合理論對協亨公司的產品策略、價格策略、渠道策略和促銷策略作了詳細的分析。
  13. The 4ps tactic ( price promotion place. product ), order process system, after - sale service system and sales logistics in mass customized marketing will be greatly changed compared with those in traditional marketing

    本文旨在從大規模定製營銷中4p策略、訂單流程再造、服務體系、銷售物流等幾個方面研究大規模定製營銷的特點和運作模式。
  14. Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively

    本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。
  15. The course focuses on gaining a solid understanding of the " 4 ps " - product, price, promotion and place and developing analysis, research and strategy skills

    本課的主要內容是幫助學生深刻了解行銷學中的4p ，分別是產品、價格、促銷和通路，並培養學生的分析、研究和策略（思考）能力。
  16. The study also employs factor analysis, which concentrates 10 external factors into 4 main factors that influence food buyer decision - making, namly relative group factor, product factor, price & promotion factor and other purchaser factor

    然後對影響購買者決策的10個外部因素進行因子分析（ factoranalysis ） ，提取了密切相關群體影響因子，產品影響因子，價格、促銷影響因子和其他購買者影響因子等四個影響購買者決策的外部因素。
  17. The author thereafter develops the tactical tool of experience marketing, that is experience marketing mix ? ? the 4p marketing combination from enterprises ’ viewpoint and the 5e marketing combination from customers ’ vision angle, being inspired by the concept of marketing mix. the 4p marketing combination comprises four elements : product, price, promotion and place, and the 5e marketing combination includes five elements : experience, environment, event, engaging and effect

    為此論文在營銷組合概念的啟發下，構築了體驗營銷的戰術工具，即體驗營銷組合:企業視角的4p營銷組合和顧客視角的5e營銷組合，其中4p組合包含四大要素:體驗產品和服務、體驗價格、體驗促銷、體驗地點;而5e組合包含五大要素:體驗、情境、事件、浸入、印象。
  18. With these analyses, liaohe asphalt co., ltd. should choose the distinction strategy as the basic competitive strategy, and position the product as " homemade high - grade product ". we also establish the policies of product, price, promotion and place

    通過對市場環境和企業內部競爭力的分析，認為遼河瀝青有限公司應選用差別化戰略作為企業的基本競爭戰略，在此基礎上，對企業改性瀝青產品定位為「國產高端產品」 ，並據此制定了相應的產品、價格、促銷和銷售渠道等方面的營銷策略。
  19. Thirdly, on the marketing technique, it stated an opinion of innovation that is combined with the feature of high - tech products. the process of innovation should be associated with produce, price, promotion and place

    在營銷技術方面，提出企業應緊密結合高新技術產品的特徵，在產品、價格、促銷及渠道四個策略上進行創新。
  20. On the basis of the analysis of ew corporation ’ s circumstances, the paper is carried marketing segmentation according to the products ’ performance and the demand characteristic. the author finishes targeting considering the market potential, ew corporation ’ s resources and the ability. then according as theory and method of the marketing, the strategic management, the paper is framed 4ps marketing strategy aimed at ew corporation ’ s products, namely product, price, promotion, channel strategy

    在完成對ew公司所處的內外部環境分析的基礎上，論文緊接著根據公司產品的性能及需求特性對市場進行了細分，並結合細分市場的潛力和ew公司自身的資源和能力確定了各主要產品的目標市場，同時以市場營銷及戰略管理的基本理論、基本方法為主要理論依據，應用理論與實際相結合的方法，針對公司的主要產品制定了戰術層面的4ps營銷策略，即產品、價格、促銷、渠道策略。
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