product market analysis 中文意思是什麼
product market analysis
解釋
產品市場分析-
Based on the situation of demand exceeds supply in the market, the author would like to find out the constraints of the water chestnut development by use of pra ( participatory rural appraisal ) in a survey to carry out stakeholder analysis including the water chestnut farmers, government and processing companies. also, the author applied a tool of system theory to analyze the constraints of water chestnut plant production development. the results are as following : the study shows that a main factor that restricts the plant yield ( per unit yield ) and quality ( product quality ) of water chestnut is the low level of prevention and control of water chestnut culms damping - off ; a disease of the water chestnut
針對賀州市荸薺產業發展中的「銷大於產」的突出矛盾，筆者通過運用pra （參與式農村評估）方法，對荸薺種植區的農戶、政府機構、加工流通企業等進行了調查研究，並運用系統科學的方法對荸薺種植系統的不同組成因子的制約因素進行分析，得出研究結論如下：農戶對荸薺稈枯病害的綜合防治水平偏低，制約其荸薺種植的產量（單產）和質量（商品質量） 。 -
The main point of view of operation strategy is discussed in this article and the strategic concept and classification is led out. the part includes the trade competition analysis, competition strategy, competition advantage as well as product and market analysis
由關于企業戰略的主要觀點導出企業經營戰略的概念和分類，簡要介紹了行業競爭力分析、基本競爭戰略與競爭優勢以及產品和市場分析。 -
Commercial planning of real estate development project is generally divided into two stages. the first planning stage ’ s key point is the determination of land usage and development cycle. conduct an overall market research and analysis through information collection and on - site survey, initially make out marketing strategy and product plan, and determine land using method and development cycle through financial analysis
第一部分分析房地產開發項目商業規劃的概念、內容和意義;第二部分從市場調查、確定項目開發方式、商業項目規劃、項目效益分析等六個方面探討項目商業規劃的過程和方法;第三部分闡述了項目規劃實施的幾個主要問題。 -
China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently
本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。 -
It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。 -
After the analysis of the status and problems of agriculture industry structure in hebei taihang mountain area, it is pointed out that the readjustment of agriculture industry structure in this area should based on the market, principle of mountain ecosystem and sustainable development, the precondition of agriculture industry readjustment is food safety, in this area, to implement the optimization and readjustment of agriculture industry structure, we should develop the water - save agriculture, characteristic forestry and stock raising, pollution - free agriculture, touring agriculture and farm product processing
摘要分析了河北省太行山區農業產業結構的現狀與存在問題，指出該區調整產業結構要以市場為導向，遵循山地生態系統的基本原理並堅持可持續發展的原則，在保障糧食安全的前提下發展節水農業、特色林業與畜牧業、無公害農業、觀光農業及農副產品加工業，實現對農業產業結構的優化調整。 -
Firstly this paper points out that the mainstream value investment theories limits to some stratifications, such as market, business or product, technology and administrative levels, but it neglects the organizational idiosyncracy of the crux of the value factor, and it ' s better essence, better deep, better lasting than others. secondly this paper inducts and introduces collins " organizational idiosyncracy ideas, points out the importance of value investment theories " development ; and then establishes investigating index system of organizational idiosyncracy, through the way that from the surface to the core achieved a comprehensive summary of its external demonstrations in a large degree. to approve the effectiveness and operativeness of the investment index system in its application, this paper has chosen the specific cases in various corporations of different industries both at home and abroad, and made a various analysis of them, so that affirmed the advance and feasibility of the organizational idiosyncracy investment methods
本文首先指出主流價值投資思想主要局限於市場、業務（產品） 、技術和管理層等層次，而忽視了組織特質這一更本質、更深層、更持久的關鍵價值因素；其次引入並評價了柯林斯的組織特質思想，指出了它對投資思想發展的意義；然後形成了一套組織特質的評價指標體系，利用該體系由表及裡的，在最大程度上實現了對組織特質的全面概括；同時為了證實該指標體系的有效性，選取了國外公司、我國不同行業的不同公司進行了個案分析，通過對不同組織特質狀況企業的多角度分析確認了組織特質投資方法的先進性和可行性；最後對組織特質投資方法的適用性和局限性予以了總結。 -
This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company
充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析，重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究，以及hs藥業公司現有營銷渠道模式的匹配性分析，得出了現有營銷渠道模式不能適應公司發展的評價。 -
Chinese rubber product profession and market analysis report
中國橡膠製品行業與市場分析報告 -
Chinese leather product profession and market analysis report
中國皮革製品行業與市場分析報告 -
2. ongoing market analysis places focus on customer, so the milestone management framework is driven by market and realized by engineering. enhancing communications related to the process of market and product line planning with system and product development, the milestone management framework ensures new product meet customer expectation
第二，里程碑管理框架持續跟蹤分析客戶需求和市場情況，採用市場驅動、工程實現的項目運作機制，著重加強市場產品線規劃過程與產品開發過程的信息溝通，使開發的目標系統和產品更符合市場需求。 -
The main body, which includes 5 parts : in the conception section, first, it reknew the conception of both culture tourism and marketing position, in order to clear the concept and made it a guide of the whole article ; in the marketing section, next, it has studied on the world tourism market for its developing tendency and distinctive feature. it analyzed the present conditions of chongqing cultural market and also made prediction about it ; third, in the resources section, in the light of diversity, this part made a clear classification on chongqing cultural resources according to their characteristics ; the fourth part, in the product section, it give a position analysis about two things : the overall image, and the products of chongqing cultural tourism, and also made correlative strategies of them ; in the communicating section, fmally, it is mainly about how to communicate with tourism consumers, how to build up a good image of cq cultural tourism in their minds, and let them have a good understanding
正文部分分為五個問題進行論述：首先對文化旅遊與市場定位的定義進行了重新認識，以求清晰概念，指導研究；第二，對世界旅遊市場發展的趨勢、特點和重慶地區文化旅遊市場發育現狀及開發前景進行分析和預測；第三，以差異化為劃分依據，對重慶地區的人文旅遊資源按其資源特色進行歸類簡括梳理：第四，對重慶文化旅遊的總體形象與重慶文化旅遊產品進行定位分析，提出了形象概念和產品定位的相關策略；最後，對如何利用有效溝通手段，在旅遊消費者心目中建立對重慶文化旅遊形象與重慶文化旅遊產品的良好認知，進行具體分析。 -
This thesis regard internal property reorganization in the group of pangang as the research object, from chengdu seamless steel pipe limited liability company with chengdu iron and steel works inside exterior environment reorganizing in front and back commences, making use of to exceed the makel - bot with of five factors competition models and the method of factors analysis, after analyzing the reorganization of the business enterprise a profession for facing competes the situation. develop the development the business enterprise with the profession industry from the international local profession rival circumstance after analyzing the reorganization should the market position of the establishment with develop the strategy target. make use of the swot the analysis the method, to after the reorganization the development strategy of the business enterprise, from manage the angle proceeded the fixed position analyzes, for after the reorganization business enterprise development provided four kinds of developments strategy that eligibility choose : the brave development strategy, request the resources advantage, funds advantage, human resource advantage, technique advantage that new company make the most of new business enterprise in empress in reorganization, is an essential condition to increases to manage the level, quickly technique reforms, develop the high and additional worth product with new product production line, as soon as quikly change to strong and large business enterprise, realizes soon steel aircraft carrier dream ; dispersion strategy, the technology market quota with deal with produce high additional worth product, completely promote business enterprise brand image, extend high carry product of the exaltation product, is a necessary means to increases business enterprise performance, realizes business enterprise target ; defense strategy, adjusting the business enterprise organizes construction, reducing the intensive type in labor and the low additional worth product line, lower bad the property saves the deal, alleviating the business enterprise burden, attaining the casual wear go to battle, benefitting to the challenge that make frontal attack the rival ; withdraw strategy, compress the production of the high depletion and high cost product, simplify the production craft, controlling the cost of the end product in the lower level, is a valid path to increases business enterprise competition ability
本論文以攀鋼集團內部的資產重組為研究對象，從成都無縫鋼管有限責任公司與成都鋼鐵廠重組前後的內外部環境入手，運用邁克爾?波特的五力競爭模型及因素分析法，分析了重組后的企業所面臨的行業競爭態勢。從國際國內行業競爭對手情況和本行業發展動態分析了重組后企業應確立的市場地位和發展戰略目標。運用swot分析法，對重組后企業的發展戰略，從管理角度進行了定位分析，為重組后企業發展提供了可選擇的四種發展戰略：即大膽發展戰略，要求新公司充分運用重組后新企業的資源優勢，資金優勢，人力資源優勢，技術優勢，是提高管理水平，加快技術改造，開發高附加值產品和新產品生產線，盡快立於強勢企業之林，早日實現「鋼鐵航母」夢的必要條件；分散性戰略，提高產品的科技含量和生產高附加值的產品，全面提升企業品牌形象，擴大高端產品的市場份額，是提高企業效益，實現企業目標的必要手段；防禦性戰略，調整企業組織結構，削減勞動密集型和低附加值產品生產線，降低不良資產存量，減輕企業包袱，做到輕裝上陣，有利於迎擊競爭對手的挑戰；退出性戰略，壓縮高消耗、高成本產品的生產，降低低端產品的比例，精簡生產工藝，將最終產品的成本控制在較低水平，是提高企業競爭力的有效途徑。 -
The competence theory focuses on the internal resources or capabilities of the firms, compared with the theories focusing on the product - market analysis of a firm
該理論把研究的焦點，從企業外部的產品? ?位勢分析，向企業內部的資源稟賦轉移。 -
The organizations set up by our company, is including the quality supervision department, the market sell department, the r d department, the production department, the engineering department and the administrative office, whose shortened form is " five department one room ". the quality supervision department is responsible for the quality system movement, the quality control and the quality check. the market sell department is responsible for the market analysis, the market plans, the product sale and the contract management
公司設立的組織機構，即品管部營銷部研發部生產部工程部和行政辦公室簡稱「五部一室」 ：品管部重點負責質量體系運行，質量管理和質量檢驗營銷部重點負責市場分析市場策劃產品銷售和合同管理研發部重點負責新產品研發，產品改進生產部重點負責生產過程采購等生產要素的控制工程部重點負責工程設計施工調試行政辦公室重點負責人事培訓等事務。 -
In the new product concept evaluation stage, the filtration method, which considers relative importance and effect of each factor of the multi - scheme, can be mainly adopted. in the new product technical evaluation stage, the ahp can be used to select the best new product design. in the new product launch stage, the methods such as the index evaluation, fuzzy comprehensive analysis, cash flow, finance analysis can be adopted in new product market opportunity select, market sale test evaluation and finance analysis
在新產品概念開發階段，主要運用多設想（或方案）加權評分法對新產品設想進行篩選；在新產品技術開發階段則主要是運用層次分析法對新產品總體性能進行評價，以選擇總體性能最優方案；在新產品商業開發階段，運用指標評價法、模糊綜合評價法、現金流量表和財務分析表對新產品市場機會、試銷結果、財務分析進行綜合評價，以達到新產品成功上市的目的。 -
Chinese textile fiber product profession and market analysis report
中國纖維製品行業與市場分析報告 -
The field of study is listed as follows : external environmental analysis of traditional retail enterprise ; based on the opportunity of market, this paper put forward the muster of ec - transform tactic that is made up of the influence velocity based on applying the fuzzy analysis of kind gathering of object selection in compatibility of online selling products and the influence depth based on forecasting model of new product market diffusion
轉型策略形成的理論基礎其實就是傳統零售企業的外部環境評價，從市場機會出發，從基於模糊聚類的外部環境分析? ?影響速度評價和基於擴散理論的外部環境分析? ?影響程度評價，這兩個維度來評價傳統零售企業電子商務轉型的外部環境，從而形成電子商務轉型策略集合。電子商務轉型的內部資源分析。 -
Furthermore, the thesis scrutinizes the voice product market by stp analysis, chooses the target market, and finds the strategy that is the most suitable for the development of the guangdong branch. finally, the thesis gives some suggestions based on the foreground of guangdong telecom market
然後，根據以上分析結果進行語音產品市場stp分析，對語音產品市場進行細分，進行目標市場選擇和市場定位，並得出廣東網通語音產品的營銷策略。 -
Product market analysis
產品市場分析
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