product-differentiated marketing 中文意思是什麼
product-differentiated marketing
解釋
產品差異營銷- product : n. 1. 產物，產品；製品；產量；出產。2. 結果，成果。3. 創作，作品。4. 【化學】生成物；【數學】積，乘積。
- differentiated : 分化型
- marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
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Based on this reality, this thesis makes an effort to search for the most suitable marketing theories and approaches. especially in market segmentation target market selection and market positioning, the author attempts to divide the construction pump market into nine segments according to his interest - oriented role division method and the numerical method of the evaluation of differentiated market. in accordance with its value and the degree of competition, the author picks out five differentiated markets and makes appropriate market positioning strategy in product, brand and corporation by taking into consideration the features of the selected differentiated market
正是基於以上現象，本文在尋找適合中國建築用泵行業的市場營銷的理論與方法上做了些努力，特別在市場細分、目標市場選擇和市場定位方面，嘗試了自創的利益導向型的角色劃分法和細分市場的評價數值法，把中國建築用泵市場細分為九個細分片，並根據價值的高低和競爭程度的強弱選擇了五個細分市場，再針對所選擇細分市場的特點分別在產品、品牌和公司層次上制訂了相應的定位策略。
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