profit maximization pricing 中文意思是什麼
profit maximization pricing
解釋
最高利潤定價- profit : n 1 〈常 pl 〉贏余，利潤，賺頭 （opp loss）; 利潤率。2 〈常 pl 〉紅利。3 得益，益處。vt 有利於，...
- maximization : 極大化, 最大化
- pricing : 報價模式的案例練習
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Based on the target of profit maximization, a quantitative method to optimal product pricing is presented theoretically by supply and demand and marginal analysis
以企業追求利潤最大化為目標，從市場供求關系和邊際分析出發，用定量的方法對企業產品最優定價問題進行理論探討。 -
Secondly, basing on the theoretical analysis to the model in customers purchasing behavior and brand selection, the paper, according to the characteristics of different segment markets as well as consumption classcs, standing at the angle of enterprise, theorctically explores how to make marketing strategies in limited markets, and gives a concise as well as empirical explanation by a variety of concrete cases, guined the primary idea how the real estate enterprises builds up the marketing strategics based on adapting to the features of buyer market, the real estate the thesis uses the methods of swot etc to analyse the strategic environment and the interior factors of chongqing longjingyuan real estate businesses. in the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterpriscs, combined with philip kotlers delivery value theory for customer
本文首先對市場營銷管理的理論，特別是房地產營銷管理的特殊性、房地產市場發展的歷史和市場營銷管理的現狀進行了分析和總結，提出了本文的研究思路和以市場為導向的戰略理論指導思想。在本文運用的理論工具的指導下，應用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與本課題所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等28個指標進行調查分析，對本課題的競爭環境進行了研究，提出了與本研究項目相適宜的市場需求和市場營銷機會，確定了項目要進入的目標市場。 -
In the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises, combined with philip kotler ' s delivery value theory for customer
其中，在價格策略中，針對顧客購物遵循的產品價值最大化，價格最小化的原則，結合菲利普?科特勒的顧客讓渡價值理論，首次提出了定價時既要保證有吸引顧客的讓渡價值，又要兼顧企業利潤的讓渡價值定價法。
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