promotion mix 中文意思是什麼
promotion mix
解釋
促銷組合-
Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward
本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。 -
The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers
論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。 -
Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing, and sponsorship )
關于推廣組合中（廣告，促銷，公共關系，舉辦活動和贊助）各部分應佔多大比例的決策過程。 -
Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing activities and sponsorship )
關于推廣組合中（廣告，促銷，公關，活動和贊助）各部分應佔多大比例的決策過程。 -
We always think marketing mix as " 4p " : product, price, place, and promotion. in this section, the change current of each factor and the methods about each factor are analyzed in details, and the common rules of it products marketing mix are summarized
第二章，分別分析了信息產品營銷組合策略中產品因素、價格因素、分銷渠道因素和銷售促進因素的變化趨勢，對每種因素可以採取的策略作了詳細說明，總結出其一般規律。 -
Try your skills at bear building as you rise to the top to get the big promotion try your skills at bear building in teddy factory ! in this cut throat toy industry, it s a wild mix of matching and precision aiming, with the drive of constant orders and demanding customers
在這個可以生產可愛的玩具熊車間中，你需要將各種部件進行組合來製造出不同的玩具熊來提供給小朋友們，如果一切順利，你會得到更大和更好的工廠來生產更多的玩具！ -
Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.
然後，運用理論和實證相結合的方法，從產品開發和營銷組合的各個環節，對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析，指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在：公司缺乏現代市場營銷觀念，在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究，造成產品與市場脫節，使先進的技術優勢無法有效轉化成產品的市場優勢，阻礙產品市場競爭力的提高。 -
Accordingly, this article addressed each and every problem above using brand strategy, promotion mix, product life cycle and marketing mix, and argued that enterprises have to be careful to achieve intended effect of advertisement spokesperson
本文運用理論分析的研究方法，對廣告代言人的定義、廣告代言人的分類、廣告代言人對企業營銷策略的重要作用進行了理論闡述，以搭建本論文的理論體系。 -
The author thereafter develops the tactical tool of experience marketing, that is experience marketing mix ? ? the 4p marketing combination from enterprises ’ viewpoint and the 5e marketing combination from customers ’ vision angle, being inspired by the concept of marketing mix. the 4p marketing combination comprises four elements : product, price, promotion and place, and the 5e marketing combination includes five elements : experience, environment, event, engaging and effect
為此論文在營銷組合概念的啟發下，構築了體驗營銷的戰術工具，即體驗營銷組合:企業視角的4p營銷組合和顧客視角的5e營銷組合，其中4p組合包含四大要素:體驗產品和服務、體驗價格、體驗促銷、體驗地點;而5e組合包含五大要素:體驗、情境、事件、浸入、印象。 -
The combination of the promotional tools is called the promotion mix
促銷工具的結合，叫做促銷組合。 -
With an overall analysis of the marketing environment, interior resource, marketing segmenting, marketing positioning of the largest company in china handling electrohydraulic servovalve as well as characteristics of its products, the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to the marketing mix such as product, price, place, promotion, power and public relation, based on discrepancy competitive strategy, 6ps theory and practice of the company
本文以我國最大的電液伺服閥生產企業中航609所液壓公司為背景，結合電液伺服閥產品的特點，運用市場營銷理論，從營銷觀念的建立入手，通過對公司的營銷環境、內部資源、市場細分及市場定位的全面分析，指出了公司在市場營銷領域的薄弱環節；並且以差異化競爭策略為指導，以6ps理論為基礎，針對公司的具體情況，對其各細分市場的產品、價格、分銷、促銷、權力和公共關系等營銷組合策略提出了系統的建議。 -
Although marketing theory and concept have been put into practice, these banks are still far lagging behind in marketing concept, marketing mechanism and the employ of marketing strategies and means, compared with their experienced foreign counterparts. the manifestation of such gaps includes the weak awareness of overall marketing, the imperfect marketing organization and mechanism, the lack of a uniform strategic planning and a definite marketing positioning, the immaturity of true r & d mechanism and market pricing mechanism for financial products, the unsystematic use of promotion means, the unsatisfactory effects of mix policies used, the inefficiency and irrational structure of distribution channels, the imperfect distribution technology, the imperfect information system and the incompetence of marketing team
近幾年來，實踐中雖然已經引入了營銷理論和觀念，但是跟國外先進銀行相比，在營銷觀念、機制和營銷策略、手段運用方面總體上還尚存在較大差距，主要表現在整體營銷意識不強；營銷組織和機制不健全；缺乏統一的戰略規劃和明確的市場定位；尚未形成真正的金融產品研發機制和市場定價機制；在促銷手段的運用上較為零散，對組合策略運用效果不勝理想；分銷渠道效能較低，結構不合理，技術上有待于提高完善；信息系統不夠完善；營銷隊伍素質有待進一步提高等等。
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