promotion strategy 中文意思是什麼

promotion strategy 解釋
商品促銷策略與實務運用
  • promotion : n. 1. 增進,促進;助長;發揚;振興,獎勵。2. 提升;升級。3. (企業等的)發起;舉辦。4. (商品等的)宣傳,推廣。5. (推銷中的)產品。
  • strategy : n. 1. 戰略(學)。2. 策略,作戰方針 〈cf. tactics 〉。
  1. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素:產品、價格、渠道和促銷,提出了改進xtp公司營銷組合策略的思路,即制定產品整體策略;採用市場撇脂定價法;整合推廣策略;發展公共關系。
  2. The promotion strategy includes : training strategy, marketing strategy etc. chapter five : the trend of forfaiting ' s development

    在對比分析的基礎上,作者進一步提出國內銀行福費廷業務的發展策略。
  3. All in all, china has possessed the basic qualification to develop forfaiting business. chapter four : promotion strategy. chinese banks have both advantages and disadvantages in competing with foreign banks

    最後,文章闡明,隨著我國商業銀行日漸成熟,銀行監管不斷完善,中國已經具備了開展福費廷業務的基本條件。
  4. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查,結果表明:大部分俱樂部的門票版面設計不科學、不合理,缺乏統一的標準,門票和廣告多為聯體型,消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票,門票定價不盡合理,有些偏高,現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢,在購買門票時仍有37 . 29 %的消費者感到不方便,有3 . 32 %的消費者感到非常難,感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時,廣告已經成為大多數俱樂部普遍採用的促銷方式,利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研, 4ps策略還缺乏科學的理論指導。
  5. Being a professional promoting company with global vision, our reliable and credible promotion strategy and original client proof plan will ensure our cooperator and client to success

    作為放眼全球的專業教育推廣機構之一,我們的可靠而可信的市場推廣模式和獨到的客戶保證計劃將保證我們的合作夥伴和接受我們服務的學子取得成功。
  6. The promotion strategy is inside to the point product, promotion principle, promotion expenses, promotion plan

    促銷策略中對促銷費用、促銷的重點產品、促銷的原則和企劃作了闡述。
  7. This section begins with the analysis of the cash flow of the two most elementary products - mortgage pass through securities ( mpt ) and collateralized mortgage obligations ( cmo ), and describes the difference between the function mechanism and the ability of resisting risk. then, based on the above analysis, this article tries to invent an new cmo product which goes by the name of adjustable amortization mortgage ( aam ) and can effectively counteract the extension risk when interest rate goes up. at the same time, this article also indicate some problem which should pay special attention to in practical application and put forward some corresponding market promotion strategy

    本章首先通過對兩種最基本的抵押證券? ?抵押貸款傳遞證券( mpt )和抵押擔保證券( cmo )現金流量變化的分析,研究其運行機制和防禦風險的功能差異,接著在以上分析的基礎上,文章嘗試提出了一種能夠有效化解利率上升環境中延期風險的新型證券品種? ?可調整分期付款額的抵押擔保證券( adjustableamortizationmortgage ,簡稱為aam )的設想,但同時也指出了這種抵押擔保證券在實際應用中應該特別注意之處,並提出了相應的市場推廣策略。
  8. ( 4 ) promotion strategy : the company spares no efforts to improve its popularity in the local market and other markets as well

    促銷策略:在本地市場重在提高美譽度,在外圍市場重在提高知名度。
  9. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析,以服務營銷理論為理論工具,結合注冊會計師行業的特點,提出了會計師事務所的一般營銷策略,包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  10. Chapter five, being the main body of the thesis, elaborates the manufacturing strategy, price strategy, channel strategy and promotion strategy of xieheng telecom company with the help of 4ps marketing combinatorial theory

    第五章是本文的重點內容,作者運用4ps營銷組合理論對協亨公司的產品策略、價格策略、渠道策略和促銷策略作了詳細的分析。
  11. Marketing strategies include : product strategy price strategy distribution strategy promotion strategy channel strategy market information collection and analysis

    產品策略價格策略分銷策略促銷策略渠道策略市場信息的收集與分析
  12. This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics, it has make a detailed illumination and analyze to some inevitable problem during the market competition of a high - tech enterprise. join together the development condition of our high - tech industry and the existing problem during the marketing compete, at last i give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy, price strategy, channel strategy and marketing promotion strategy, international marketing. and put forward own views with the measure that should adopt

    本文研究的是我國高技術企業營銷策略和管理方面的問題,從高新技術企業的行業特點、高新技術營銷的特徵的分析入手,通過對高技術產業的市場競爭中企業必然會面臨的一系列特殊問題做了詳細的闡述與分析,並結合我國高技術產業發展狀況及企業在市場營銷競爭中存在的問題與原因,對高新技術企業的市場需求特徵和需求預測、產品策略、定價策略、銷售渠道策略、銷售促進策略、國際營銷策略各個方面的營銷活動進行了全面的闡述,並提出了自己的見解。
  13. Tourism ads should pay more attention to the promotion effects, try to change the purchase behavior of tourists, establish image and business credit of the enterprise, help the enterprise to earn competitive edge and implement promotion strategy in high quality

    旅遊廣告要注重廣告傳播效果,力圖改變旅遊消費習慣,樹立本企業的形象及產品信譽,使本企業在競爭中占據有利地位,從更高層次上促進整體營銷活動的展開。
  14. The promotion strategy of sias case study may give a good reference to brand operation strategy

    希望「西亞斯」品牌的推廣策略研究能為今後的品牌營銷戰略提供案例依據。
  15. Hence, in april 1997 after the winding - up of the task force, i set up a permanent services promotion strategy group, comprising top businessmen, leading academics, and the relevant policy secretaries. i chair regular meetings of the group to discuss ideas for services promotion and to consider proposals by the government

    因此,在政府推廣服務業專責小組解散后,我於一九九七年四月成立一個常設的服務業推廣策略小組,成員包括商界領袖、學術界精英及有關決策部門首長,經常由我親自舉行會議,商討推廣服務業的意見,並審議政府的各項建議的進展。
  16. Cipa describes their activities as formulating and implementing foreign investment promotion strategy, and guiding local investment promotion agencies across china

    商務部投資促進事務局的職能為貫徹實施外商投資促進戰略,指導全國的本地投資促進機構的業務。
  17. The government has set up a working group comprising representatives from various professional bodies and government departments to coordinate the education and publicity activities on the nutrition labelling scheme and food nutrition ; to plan promotion strategy and education activities ; and to help professional and voluntary organizations organize education activities

    政府已成立了一個由多個專業團體和政府部門代表組成的工作小組,統籌有關營養資料標簽及食物營養的教育和推廣工作,制訂有關的推廣策略和教育工作,並協助專業及志願團體向公眾提供有關的教育活動。
  18. The elderly health status and health promotion strategy

    老年人健康狀況與健康促進策略
  19. To equip trainees with a full understanding of self - employment, including market research, promotion strategy, sales techniques and customer service, financial management and interpersonal skill, etc

    全面認識自雇的運作模式,包括?場調查、推廣策略、銷售技巧、財務管理及人際關系
  20. The action agenda is first discussed by the business sector and the government and then submitted to the services promotion strategy group for consideration. its objective is to set a broad direction for the overall services promotion strategy and to support the on - going efforts of other government bodies in this respect

    該工作綱領分別經商界和政府內部磋商,再提交服務業推廣策略小組審議,目的是為整個推廣服務業工作訂出宏觀路向,並支援其他政府部門的固有工作。
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