purchasing mission 中文意思是什麼
purchasing mission
解釋
采購團- purchasing : 采購的
- mission : n 1 派遣；國家代表團的派遣；代表團；使團；（伊斯蘭教的）朝覲團；特使；〈美國〉駐外使節，大[公]使...
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The marketing of jingtai company centered on service is based on the following four aspects : the first is the characteristics of marketing in domestic market, namely, products are exclusively used, with few users and huge purchasing power, the demands have more derivation and less flexibility, the purchasers are highly specialized and professionalized, the buyers and sellers can keep business relationship in long term, and the final sale is implemented ; the second is the reform of marketing mission in chinese catalytic cracking catalyzer market, namely, since the primary entering into the market in early 90s, the marketing mission of enterprises experienced the production mission and promotion mission in succession unconsciously
而且還闡述了國內催化劑用戶對服務產生需求的現狀及原因。本文的重點是對京泰公司以「量體裁衣」服務為主的營銷對策確定的論述，根據對京泰公司的遠、近、中期主要市場用戶的需求分析，找到了客戶的真正需求，並結合京泰公司新產品的特點，回答了京泰公司以「量體裁衣」服務為主的營銷對策確定的原因。解釋了「量體裁衣」的內涵，並通過京泰公司的三個成功的案例，說明了此戰略選擇的正確性。
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