purchasing psychology 中文意思是什麼
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Studies on effects of consumer psychology on new product purchasing
消費者心理特徵對新產品購買的影響作用研究 -
The appliction of basic principles of ergonomics in the packaging field and some problems of the packaging engineering were discussed, for example, the dimension design of handholds stripped, consumer holding, unlocking and physiological request when using packaging and psychology request when purchasing products
摘要文中通過人類工效學的基本理論對包裝工程設計中的一些問題進行了初步探討，如包裝提手窗的尺度設計，消費者執握、開啟、使用包裝時的生理要求，以及在購買產品時的心理要求等。 -
In order to break through the disadvantage of traditional theory, the thesis bring forward the layer index analysis ( lia ), including the consumer ’ s psychology, advertising psychology, stp tactics. at first, we should set the coordinate axis layer index which make certain the direction of advertising. second, we aim at the targeted consumers to analyze the media arrive, advertising arrive, mind change, purchasing behaviors through the quadrant layer index
為突破傳統理論的不足，本文提出層級指標分析，從消費者的消費心理、廣告心理，運用stp戰略，加以系統地分析和整理，首先得出針對目標顧客的坐標軸層級指標，確定廣告製作和投放的方向和目標；然後再針對具體目標顧客的廣告接受心理和媒體接觸習慣，按照媒體到達、廣告到達、心理改變、購買行動進行象限層級指標的分析，從而準確把握廣告的投放效果，為企業的品牌提升和營銷戰略實施有效的配合。 -
Under the basis of marketing theory, this article gives a detailed analysis about the present condition of china cosmetics market, the distance between domestic enterprises and the enterprises of advanced countries and the problems existing in domestic enterprises, drawing conclusions such as : the marketing potential is great and the competition will be sharp and so on. based on the analysis of the structure and marketing segmentation of domestic cosmetics consumption and with the study of action science and psychology, the article makes a deep discussion about female ' s mind when purchasing cosmetics and i draw a conclusion that " promoting cosmetics is promoting mind "
本文以市場營銷理論為基礎，對國內化妝品市場現狀、中國化妝品企業與發達國家之間的差距及存在的問題進行了分析，得出國內化妝品市場潛力巨大、化妝品市場競爭更加激烈等結論；在分析國內化妝品消費結構及市場細分的基礎上，結合行為科學及心理學方面的知識，對女性購買化妝品的心理進行了深入分析，我認為「推銷化妝品就是推銷一種心理」 。 -
China ' s mainland has adopted such a kind of security system from hong kong so as to make up for insufficiency of residential purchasing power and activate the real estate during the reform of housing. to meet mainland currently legal system and the public psychology, china ' s related body has made some amendments to the britain mortgage system ; therefore, there are some substantial differences in the content and forms between the original mortgage system and china ' s one
中國大陸在住房制度改革的過程中，為了彌補居民購買力的不足、活躍房地產市場，從香港地區引入了按揭制度，但是由於要與大陸既存的相關法律制度、居民的大眾心態相適應，在引進過程中，有關主體已經對原產英國的按揭制度做出了一定的變通修正，使得我國大陸的按揭從內容及形式上均有別于原本意義上的按揭。
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