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This article try to quote the adverse selection model to establish an optimal underwrite mechanism
本研究嘗試以契約理論中的逆選擇模型，創建一個最適的承銷契約機制。 -
In this article, the author believes that japan is the target export market of cluft, while jinxi petrochemical company and jinzhou petrochemical company are the major rivals resulting from explaining the business of the company and its export situation along with the problems that exist in this respect, analyzing domestic business environment in the export of the petroleum coke including an account of the local petroleum coke export policy and export situation of the industry besides that of the major rivalry, analyzing the international environment covering also the international market structure, its salient points, the trend of market development and its behaviors. finally, the author briefs product policy, pricing policy, promotion policy and distribution policy in cluft ' s export of the petroleum coke. at present cluft should adjust product structure, guarantee product quality, strengthen after - sale service, maintain present price level, build up complete quote system as soon as possible, establish good public relations and suitable impelling system of the company, focus on end - user service, develop new customers and e - business to continuously eliminate the bottlenecks and create a more prosperous prospect in pet coke export
通過闡述遼化聯貿公司企業概況及石油焦產品出口現狀和存在的問題；對國內經營環境包括國內石油焦產品出口政策、行業出口情況及國內競爭對手情況進行分析；對國際環境包括國際市場結構與特徵、國際市場發展趨勢及特徵等進行分析，作者最終確定了日本是遼化聯貿公司的目標市場，錦州石化分公司、錦西石化分公司是遼化聯貿公司的主要競爭對手，並提出在產品、價格、促銷及銷售渠道策略方面應採取調整產品結構、保證產品質量及加強售後服務；目前宜採取保價銷售的策略並應盡快形成完善的報價體系；建立良好的公共關系和激勵制度；著力做好終端銷售、大力開發新客戶等具體對策，從而不斷消除石油焦產品出口的「瓶頸」 ，創造遼化聯貿公司石油焦產品出口的新局面。 -
This article make certain the concept of content of city community management mode first, then quote the concept of community by ferdinand tonnies ( 1855 1936 ), gemeinschaft : a german word, translated as ‘ community ’, used by sociologist ferdinand tonnies ( 1855 - 1936 ) to define an ‘ ideal type ’, or model, society where social bonds are personal and direct and there are strong shared values and beliefs. characteristic of small scale, localized societies, it is in contrast to gesellschaft which refers to complex, impersonal societies
本文首先對城市社區管理模式的一些內容進行概念界定，從德國社會學家滕尼斯對社區的定義出發，他指出社區是由自然意志形成的，以熟悉、同情、信任、相互依賴和社會粘著為特徵的社會共同體組織;而社會則是由理性意志形成的，以陌生、反感、不信任、獨立和社會連接為特徵的社會結合體組織。
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