responsive marketing 中文意思是什麼

responsive marketing 解釋
響應營銷
  • responsive : adj. 回答的;表示回答的;反應迅速的,易反應的,共鳴的,敏感的;唱應答歌的。 a responsive glance 帶有回答意義的一瞥。adv. -ly ,-ness n.
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品;適合市場上銷售的貨品。4. 市場學。
  1. For this situation, this paper proposes the crm plan which will satisfy the needs of china pharmaceutical companies. this article first analyzes the challenges and opportunities facing china ' s pharmaceutical industry after china ' s entry into wto, and propose the responsive measures ; then introduces the general theoretic knowledge about crm ; then explain in detail the marketing features and main marketing model of pharmaceutical industry, and the existing problems in the marketing, sale management and customer - service reciept management of pharmaceutical companies as well the needs of crm of them, and last proposes the crm plan and the values realized by the companies while their taking out this plan

    該文章首先分析了我國加入wto以後醫藥企業面臨的挑戰和機遇並提出應對措施;接著介紹了客戶關系管理的一般理論知識;然後文章詳細分析了醫藥行業的營銷特徵、主流營銷模式和醫藥企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題,導出了醫藥企業對客戶關系管理的需求;最後提出了我國醫藥企業的客戶關系管理解決方案;並且在文章的結尾對企業實施該方案的價值體現進行分析。
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