sales orientation 中文意思是什麼
sales orientation
解釋
銷售導向- sales : （銷售收入）：因銷售商品而向顧客收取的款項，包括現銷和賒銷。
- orientation : n 1 向東，（禮拜時）東向；置於東端。2 （房屋等）方向；找出東方；定位，定向；取向，排列方向。3 （...
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With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode
筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。 -
Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively
本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。 -
After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies
筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。 -
In the third section ? basic rules of the evolution of traditional pc channel in domestic, the following aspects are analyzed in two sides : the first side includes the overall skeleton of the development of channel analyzed from its form ; the certain orientation of the evolution of the channel passing through, which mainly consists of the transforming process as the following : traditional direct sales - * combination of traditional direct sales and dealership ? hannel mode of multi - level dealership - * channel mode of overall, flat multi - channel ? ombination of modern direct sales and short channel ? odern direct sales
在第三節國內pc傳統渠道演變的基本規律中一方面從形式上分析了渠道發展的整體脈絡，指出所經渠道的演變就有一定的方向性，主要是從傳統直銷傳統直銷與代理制相結合多層次代理制渠道模式全方位、多渠道扁平式渠道模式現代直銷與短渠道相結合- -現代直銷。另一方面從職能上分析了渠道功能的轉化。在第二部分中，通過對國內pc渠道現狀思考，指明pc業渠道重整的核心在管理：一方面是廠商對代理的管理，另一方面是代理商自身的管理。 -
Then, on the basis of stp marketing principle and the pursuing of costumer ’ s benefit, combining with the enterprise ’ s conditions, assort and select the motorcycle market, and finally confirm the market orientation of the enterprise. at last, under the guidance of “ 4ps ” theory and the thoughts of differential marketing theory, this thesis raises out differential marketing methods in the aspects of production, price, channel and sales promotion for shineray motorcycle manufacturing company
同時結合企業自身條件以及與競爭對手的優劣勢對比，選擇目標市場，並最終確定企業的市場定位;最後，本文以「 4ps 」理論為指導，以差異化營銷理論為思路，提出了鑫源公司在產品、價格、渠道和促銷等方面的差異化營銷策略。
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