single segment structure 中文意思是什麼
single segment structure
解釋
單程序段結構-
Then, using the qulititve methods, the marketing management operation is analyzed and researched comprehensively, the main reasons of bad sales, which are unreasonable design, higher price and single promotion means, are found out. using ism ( interpretive structure model ) method, the key factors influenced the project ' s marketing, which are product, price and promotion, are analyzed. according to the characteristics of office blocks, segment variants of the target market are defined ; the target customers of the project are selected based on the statistical primary futures of target customers
接著運用定性分析的方法，對西安財富中心寫字樓項目營銷管理運行狀況進行了全面的分析和研究，找出了本項目銷售不暢的主要原因在於產品設計不合理、產品定價過高、市場推廣手段單一等三方面；運用解釋結構模型（ ism ）分析法，對影響西安財富中心寫字樓項目營銷的關鍵因素進行了分析，確定了該項目營銷的關鍵因素在於產品、價格、市場推廣三方面；根據寫字樓產品的特點，明確了目標市場的細分變量，統計出目標客戶的基本特徵，確定了西安財富中心寫字樓項目的目標客戶。
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