strategy-tactics model 中文意思是什麼
strategy-tactics model
解釋
方法模型-
Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket
筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。 -
In the third chapter, center on the analysis of strategy factors and the construction of strategy model. the strategy factors includ company vision, resource, environment, organization, tactics and value
在本文中將戰略要素分成六部分，分別是企業戰略願景、資源、環境、組織、策略和價值，並且分別從戰略要素的定義、戰略形成中的作用等方面進行了分析。 -
This paper chiefly has the below management achievements : ( 1 ) from the angle of strategy, " increase pole " theory combining area economy has got the strategy fixed position location thoughts of the sincere software company of sichuan and competition tactics. even if by the technique innovation is the foundation, and who after screening establishes and constructs establishes the difference competition superiority of enterprise on " increase pole " platform with the tool in the analysis the strategy method ; ( 2 ) appling organization behavior theory, 1 set " value model of strategy fixed position location " has been put forward on the foundation that we really apply. so, has gone on the quantitative analysis, and possessing certain persuading power ; ( 3 ) on the foundation studied in the whole course established to " value model of strategy fixed position location "
本文主要有以下管理成果： 1 、從戰略管理學的角度，結合區域經濟的「增長極」理論得到了四川世誠軟體公司的戰略定位思想和競爭策略，即以技術創新為基礎，在運用戰略管理學的分析方法和工具篩選后確立和營造的「增長極」平臺上建立企業的差異化競爭優勢； 2 、運用組織行為學和投資學的理論，在實際應用的基礎上，提出了一套「戰略定位的價值模型」 ，並進行了定量分析，具有一定說服力； 3 、在對「戰略定位的價值模型」建立的全程進行研究的基礎上，結合不確定性管理理論，提出了一套「不確定性控制分析方法」並用以比較和分析了各種不同類型方案的價值回報和風險，以確立各方案對環境的反應水平，從而判斷其優劣； 4 、全面評價和綜合評估戰略管理思想在實際商務運作過程中的地位和范圍。 -
The objective innovation suggests the financial management objective system that includes the total objective - economic value added rate and the subsidiary objective such as the optimum of cash stream the optimum of capital profit rate the optimum of allocation value added rate ; the conception innovation of financial management builds the financial management conception system that revolve around the maximum of economic value added rate objective, which includes objective judgment conception. legal conception and moral conception system ; the method innovation of financial management offers five developed technologies of financial management that includes network finance, financial reproduction tactics financial resource planning financial project and financial strategy ; the institution innovation of financial management designs the institution structure of financial management with the enterprise financial management content and financial subjective behavior from the decision of innovation principle, as well as mentions the concrete content of financial institution innova tion ; the content innovation of financial management highlights adjusting the point of financing management and investment management transforming the objective of inventory management reforming the model of profit allocating improving the level of risk management promoting the financial analysis and appraisal system
財務管理目標創新探討了以經濟增加值率最大化為總目標，輔之以現金流量最優化、資金利潤率最優化、分配增值率最優化分目標的目標體系；財務管理觀念創新構建了以經濟增加值率最大化目標為核心觀念、包括客觀判斷觀念、法律觀念和道德觀念的財務管理觀念體系：財務管理方法創新提出網路財務、財務再生策略、財務資源規劃、財務工程、財務戰略五種先進的財務管理方法技術：財務管理制度創新從確定創新原則入手，分別按企業財務管理內容和財務行為主體進行財務管理制度的框架設計，並從財務融資機制創新、激勵與約束制度創新、財務信息披露制度創新四個方面說明了財務管理制度創新的具體內容；財務管理內容創新強調調整籌資管理與投資管理的重點、轉移存貨管理目標、變革利潤分配模式、提高風險管理水平、改進財務分析和財務評價體系。
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