tourism marketing 中文意思是什麼

tourism marketing 解釋
旅遊市場學
  • tourism : n. 1. 旅遊，游覽旅行。2. ＝tourist industry.
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing

    以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。
  2. On the basis of the background of the present situation in the development of tourism real estate industry in china, this paper, in view of existing situation of tourism marketing planning and combining with the problem of marketing planning in my job, expounds content and working procedure which should focus on during the process of marketing planning, analyzes the present situation of domestic tourism real estate market, and constructs a frame of marketing planning by way of tourism real estate market survey

    進入新世紀后，作為拉動內需的兩個熱點行業：旅遊業和房地產業都有了長足的發展，使得旅遊房地產再次重現市場成為人們關注的焦點。旅遊房地產能否真正適應市場的要求，真正得到消費者的認可，真正成為市場中的亮點和熱點，已成為實業界人士和理論界學者討論的重要話題。
  3. Secondly ， the author point out the problems of development of chinese tourism marketing for example ， the tourism marketing is not perfect ， and the marketing kind is not complete ， and the system of tourism marketing is imperfect and so on in the end ， the author gives some advice how to settle these problems in order to make chinese tourism industry great progress the system of tourism maketing should be meliorated ； model of sales promotion of tourism product should be improved ； new objective tourism marketing should be developed ， for instance ， we should develop education tourism marketing ， rural tourism marketing and the rich residents of tourism marketing many methods of demonstration are adopted ， qualitative analysis and quantitative analysis are integrated ； deductjve reasoning and induction are expioited with ease ； the author anach importance to empoloy relative theorv ， of tourism ， at the same time ， the researching of the calse is emphasized

    這篇論文針對我國目前的旅遊市場進行宏觀分析，首先就我國旅遊市場的宏觀背景即國內旅遊市場發展背景和國際旅遊、旅遊市場研究進展和趨勢進行初步探悉，運用現實的統計數據和抽樣調查數據進行分析論證；其次就我國目前旅遊市場的現狀和存在的問題進行闡述和分析，然後針對我國目前旅遊市場的特徵和存在的問題提出發展戰略和解決措施，分析問題的方法上主要採用抽樣調查、比較分析法、演繹與歸納、定量與定性相結合等。
  4. On discussion to current tourism marketing in zhejiang

    對當前浙江旅遊市場營銷的探討
  5. 1. the preface consists of three parts : research setting, contemporary progress of the subject domestic and abroad, techniques of this field. on the base of clearing the study value of the apply the international network to tourism market development and the research achievement of this field, the author analyses technical route which combines theory and practice together with help from tourism economics, tourism marketing, message economics, message technology, social economics etc, and lay much emphasis on the importance of practice and the instructing meaning of paper

    前言由選題背景、國內外學術研究前沿進展、本研究主要技術手段三部分構成，在明確國際網際網路絡在旅遊市場開發中應用的研究價值和國內外學術研究成果的基礎上重點分析了以旅遊經濟學、旅遊市場學、信息經濟學、信息技術學、社會經濟學為主的論文理論與實踐相結合的技術路線構成，並強調了實證研究的重要性和論文的指導意義。
  6. A study of tourism marketing strategies in three - gorge area

    三峽地區旅遊市場營銷策略研究
  7. A study on the development trends of tourism marketing strategy

    區域旅遊市場營銷策略發展趨勢研究
  8. The research on tourism consumers is very important to the development of tourism marketing

    摘要開展旅遊消費者研究對于旅遊市場營銷和旅遊業發展具有重要意義。
  9. Represented by mrs aliana ho, general manager, tourism marketing

    由旅遊推廣部總經理何陳美虹女士代表
  10. Manager - tourism marketing

    旅遊推廣經理
  11. Studies on current chinese tourism marketing

    我國現階段旅遊營銷研究
  12. On one - to - one tourism marketing

    一對一旅遊營銷芻議
  13. The tourism destination marketing is a new concept on the tourism marketing and a brand - new way carried out at regional level

    摘要旅遊目的地營銷是旅遊營銷的一種新的營銷思路，是在地區層次上進行的嶄新的旅遊營銷方式。
  14. Part five discusses the tourism contribution to guangzhou economy development so as to prove the importance and necessity of tourism marketing

    第五部分，論述了旅遊業對廣州經濟發展的貢獻，進一步論證旅遊營銷的重要性。
  15. The synthetic narration includes three parts : research setting, contemporary progress of the subject domestic and abroad, and techniques of this field. on the base of clearing the study value of tourist behavior and the research achievement of this field, the author analyses technical route which combines theory and practice together with help from tourism economics, tourism marketing, tourism psychology, social economics etc, and lay much emphasis on the importance of practice and the instructing meaning of paper

    綜述由選題背景、國內外學術研究前沿進展、本研究主要技術手段三部分構成，在明確旅遊者行為研究價值和國內外學術成就基礎上分析了以經濟學、市場學、地理學、心理學、社會學為主的理論與實踐相結合的技術路線構成，並強調了實證研究的重要性和論文的指導意義。
  16. One of its basic reasons is the tourism marketing of henan province still lack the effective marketing plan, which hinders the popularity of its tourism region image and tour prod uct

    其根本原因之一是河南省旅遊營銷缺乏有效的整體規劃，影響了河南旅遊形象和產品的宣傳推廣。
  17. " some tourists also take pictures regardless of whether they are permitted, and jump over the rails when signs say no trespassing, " said liang yuan, manager of the outbound tourism marketing department of china travel international

    中國國際旅行社境外游市場部經理梁袁說： 「有些遊客不管可否隨意拍照，有的人則無視『禁止翻越』的標語，翻越圍欄。 」
  18. " some tourists also take pictures regardless of whether they are permitted, and jump over the rails when signs say ' no trespassing ', " said liang yuan, manager of the outbound tourism marketing department of china travel international

    中國國際旅行社境外游市場部經理梁袁說： 「有些遊客不管可否隨意拍照，有的人則無視『禁止翻越』的標語，翻越圍欄。 」
  19. " some tourists also take pictures regardless of whether they are permitted, and jump over the rails when signs say " no trespassing ", " said liang yuan, manager of the outbound tourism marketing department of china travel international

    中國國際旅行社境外游市場部經理梁袁說： 「有些遊客不管可否隨意拍照，有的人則無視『禁止翻越』的標語，翻越圍欄。 」
  20. In order to improve the perceptive degree of wudang mount, it is necessary to investigate the perceptive image of wudang mount and on the base of it, a new image should be designed to carry out the tourism marketing

    因此，要提高武當山的知名度、美譽度，招攬遊客，很有必要進行武當山的旅遊感知形象調查，在受眾調查的基礎上對其進行全新的旅遊形象策劃，從而更有效地開展旅遊營銷活動。
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