transnational business strategy 中文意思是什麼
transnational business strategy
解釋
跨國經營戰略- transnational : adj. 超越國界的，跨國的。 a transnational company 跨國公司。
- business : n 1 事務，業務；事，事業，行業，工作。2 實業；商業，營業，買賣，交易；營業額，交易量；商情。3 商...
- strategy : n. 1. 戰略（學）。2. 策略，作戰方針 〈cf. tactics 〉。
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In this paper, customer - oriented strategy is raised according to the analysis on textile consuming culture ; competitive strategy of lowest cost and differencization is advised on the analysis of advantage, risks, application of three basic competitive strategy ; functional strategy of international market for demian group is proposed as well, to take homeland as a business center while carrying out transnational business ; set up branches and agencies in developed countries to enchant export and make direct investment in developing countries thus products made there can be sold local to reduce cost and avoid trade barrier via the marketing competition and functional strategy of overseas investment to realize competitive strategy
文中對企業的內外部環境進行了分析，重點分析入世對紡織企業的影響、德棉集團的競爭優勢和存在的劣勢；通過對紡織品消費文化的分析，確立德棉集團應樹立需求為導向的戰略構想；對三種基本競爭戰略的優勢、風險、適用途徑進行分析，德棉集團應採用低成本、差異化競爭戰略；並論述德棉集團國際市場的職能戰略：在地域上以母國為中心，開展跨國經營。在市場進入和投資方式方面，對發達國家設立分銷機構、辦事處，加強出口貿易。對發展中國家直接投資辦廠，生產后海外銷售，可降低成本和迴避貿易壁壘。 -
This study is a deep analysis of how to manage market strategy and how to make marketing decisions for a medium - sized transnational business, which is expected to be of great benefit to large and medium sized businesses in china
本文以荷貝克電源系統公司作為案例，結合營銷戰略理論，對於一個中型的跨國企業如何實施營銷戰略管理以及如何選擇營銷策略進行了深入討論。
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