transnational markets 中文意思是什麼

transnational markets 解釋
國際市場
  1. Despite diverse motivations, the chain store ' s transnational management modes are based on selecting the globalization strategy or multinational strategy, which adhere to the standardization principle, with adaptability adjustment of a certain extent according to the diverse characteristics of different markets

    盡管連鎖企業跨國經營的動因不一,但其管理模式都是在選擇全球化戰略或多國化戰略的基礎上,既堅持標準化原則,又要根據不同市場的不同特徵作一定程度的適應性調整。
  2. On the basis of a study of the successful operational strategies of the famous transnational companies, together with a detailed analysis on the status of chinese companies under the globalized economic environment, the author presents a set of practical proposals on transnational operations for the chinese companies which have developed and / or are developing their markets out of china

    本文在研究跨國公司定義、形成動因以及跨國公司理論新進展的基礎上,分析了我國企業在全球一體化和區域經濟日益發展的今天,進行跨國經營的必要性和可能性。同時借鑒國際著名跨國公司的成功經驗,結合我國企業在現階段跨國經營中存在的問題,提出了一系列跨國經營的戰略性建議。
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