traver 中文意思是什麼
traver
解釋
特拉弗-
Firstly introduce traver agency ' s general situation, research research meaning, research way of thinking and construction. secondly introduce research situation of strategic management theory and operational strategic successful experience of travel agency at home and abroad. thirdly analysis exterior environment to find it ' s market opportunity and threaten
本文的研究思路以swot模型為主線展開，先介紹了泉州中旅概況及本文的研究背景、研究意義、研究思路以及論文的結構；接著介紹了戰略管理理論的研究狀況及國內外旅行社經營戰略的成功經驗；然後對泉州中旅的外部環境進行分析，從而找出它的市場機遇和威脅，之後分析了泉州中旅的內部資源條件並把兩者綜合起來進行swot分析。
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