zeithaml 中文意思是什麼
zeithaml
解釋
蔡特哈姆爾-
The thesis ’ study for service quality of market management in steel specialized market is based on the perceived service quality model and the servqual scale designed by parasuraman, valarie and zeithaml. and the thesis evaluates the management service quality in steel specialized market by studying the difference between experience and expectation of its service quality factors of market management
本文對鋼材專業市場管理服務質量的研究基於parasuraman ， valarie和zeithaml提出的服務感知質量模型和servqual量表，通過對市場管理服務要素的感知與期望差值的分析對鋼材專業市場管理服務質量做出測評。 -
Reference 1. parasurman, a., zeithaml, v. a., and berry, l. l., “ a conceptual model of service quality and its implication for future research, ” journal of marketing, vol. 49, pp. 41 - 50, fall ( 1985 )
蔡昌益， 「公寓大廈管理維護公司于住宅大樓服務品質之研究」 ，國立雲林科技大學工業工程與管理研究所碩士論文，雲林（ 1999 ） 。 -
One viewpoint consider consumer will choose product with maximal perceived value ( zeithaml, 1988 ), and another viewpoint consider consumer will choose product with maximal perceived value least perceived risk ( bauer, 1960 ). the commom ground of these two viewpoints is they all believe consumer will form apperceive when making purchasing decision
在購買意願的研究領域里，出現了兩種不同的觀點：以zeithaml （ 1988 ）為代表的學者認為消費者在做購買決策時，會選擇感知價值最大的方案；而以bauer （ 1960 ）為代表的學者認為消費者會選擇感知風險最小的方案。
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