善因營銷 的英文怎麼說

中文拼音 [shànyīnyíngxiāo]
善因營銷 英文
cause-related marketing
  • 善 : Ⅰ形容詞1 （善良; 慈善） good 2 （良好） satisfactory; good 3 （友好; 和好） kind ; friendly 4 （...
  • 因 : Ⅰ動詞[書面語] （沿襲） follow; carry on Ⅱ介詞1 [書面語] （憑借; 根據） on the basis of; in accord...
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 營銷 : marketing （ma）
  1. After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

    研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。
  2. The restriction factors are lack of government and policy support, the small production scale, the low degree of farmer ' s organization, the construction of industrialization management scheme was weak, internal mechanism was needed to be improved, the proportion of breed was inconsequence, low utilization ratio of resource, low research level, behindhand production technique, low science and technology content of produce, trade was lack of self - discipline, competition without orders, low level of marketing and currency, the market system was not healthiness, the scales of leading enterprises were small, so they were short of ability of bringing along others

    當前制約菏澤市牡丹產業發展的主要因素是政府行為不規范、支持力度不夠;生產規模普遍較小，農民組織化程度低，產業化經營組織建設還很薄弱，內部機制有待完善;牡丹品種結構不合理，資源利用率低;科研水平低，生產技術落後，產品科技含量低;行業自律性差，無序競爭嚴重;產品營銷、流通水平低，市場體系不健全;龍頭企業弱小，帶動能力不強。
  3. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  4. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  5. The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels

    案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。
  6. The research takes the lead in combining the domestic apparel marketing theory and domestic climate environment. from the particular angle of view, the paper not only qualitatively but also quantificational analyzed the apparel sell data related with climate. furthermore, the paper also offered a great deal of valuable climate material for domestic apparel companies and researchers

    本研究率先將服裝市場營銷理論與國內復雜多樣的氣候背景緊密相連，從氣候因素這一特定的視角，對目前國內服裝市場營銷理論進行探討和完善；在定性分析的基礎上，對服裝企業具體的銷售數據和當地、當時的具體天氣狀況進行定量的相關性分析，從而得到若干具有實際操作意義的結論；基於服務服裝營銷實務的考慮，本研究整理、羅列了大量豐富的與服裝營銷相關的氣候資料以供參考。
  7. First, the production demand forecasting system is founded, and these models are realized with vc + + program, and the defect in traditional arithmetic is mended. the second, the system dynamics model of swellfun ' s manufacturing and managing cycle is set up, and the influence upon manufacture planning by every factor of marketing is analyzed. thirdly, the system dynamics model of raw material is based and realized with vc + + program

    首先是建立了產品的需求預測模型系統，用vc + +語言設計實現了多種預測模型，改善了傳統模型演算法的不足；其次是建立了生產經營循環系統動力學模型，分析了公司銷售政策中的各種因素對于生產經營規劃的影響；第三是利用系統動力學的原理及mrp理論，建立了原材料庫存的系統動力學模型，並用visualc + +實現了該模型。
  8. Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, combine the survey of existing vegetables marketing channels in wuhan, direct three main vegetables marketing channels : wholesale market, farm market, supermarket. finding the existing problem and the relation and conflict each other. have put forward the corresponding improvement measure : wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further ; farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, dispel the restriction factor of market development, heighten the level, which manage and improve ; supermarket as the new member, should see clearly the existing problem in the hardware and software terms, utilize government microscopically policy support, strengthen self - building, make the new developing achievement state of competence develop better

    論文共五章：第一章是論文研究的目的和意義以及營銷渠道的主要理論和國內外的研究動態；第二章是國內外蔬菜營銷渠道分析及比較，以我國蔬菜產銷現狀為背景，分析了我國與國外蔬菜營銷渠道的差距；第三章是對武漢市蔬菜營銷渠道的現狀分析，主要是針對蔬菜批發市場、農貿市場、超市這三個主要渠道成員存在的問題及其相互之間的關系與沖突，提出了相應的改進措施；作為蔬菜營銷渠道龍頭的批發市場，面對當前存在的市場萎縮、銷售不暢、資金短缺、設施簡陋、方式陳舊等問題，必須採取以法治場、加大投入、科學論證的方法使其功能進一步完善；作為蔬菜營銷渠道體系基礎的農貿市場，應充分認識市場存在的意義，消除市場發展的制約因素，提高管理和革新的水平；作為蔬菜營銷渠道新成員的超市，要認清經營中硬體和軟體兩方面存在的問題，利用政府宏觀政策支持，加強自身建設，使這一代表先進生產力水平的新興的業態更好地發展。
  9. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  10. First, based on investigation and analysis on real estate background and the actual situation of jiangbei real estate development company, the problems and the foundmental root causes existing in the operation management are found out. secendly, according to the requirements of modern business management theory and modern enterprise system, a business management model with quality management being the core is put forward by comparing and analyzing several management models, and selecting one management model as the major with multiple management models existing. based on this, the author has designed the main frame for the management model, completed organizational structure designing, department function and work position describing, work flow and work process designing, establishment of regulations, and formed the organizational structure of the management model. in addition, the varies important management actions, including human resources management, quality management, financial management, marketing management, information management, are analyzed and studied in order to enrich and improve the content of the management model. finally, the author has also put forward the measures and requirements to ensure the effective operation of the management model

    首先，在調查研究的基礎上，通過對房地產行業背景和江北房地產開發公司現狀的分析，找出公司現行狀態下經營管理中存在的問題和困難，並分析原因，查找根源；其次，根據現代企業管理理論和現代企業制度的要求，通過對幾種較為流行的管理模式的分析比較，選擇以一種管理模式為主，多種管理模式相結合的方法，提出以質量管理為核心的企業管理模式；在此基礎上，對管理模式進行整體性的組織設計，完成組織結構設計、部門職能制定和崗位描述、工作流程及工作程序設計、規章制度體系的建立等工作，構建管理模式的整體框架；另外，針對各項重要的管理活動，如人力資源管理、質量管理、財務管理、營銷管理和信息管理等，分別進行分析研究，以充實和完善管理模式框架的具體內容；最後，為確保管理模式順利、有效地運行，明確提出「完善公司內部治理機制，健全公司外部治理機制」的保障措施和具體實施步驟。
  11. Since 1990, m china has established call card system to help strength the channel management and information collection. since the rapid changing channel character and volume due to marketing background and the strategy of competitors, m china must update the channel strategy to meet the future challenge. predicting the potential of different channel is vital importance in planning

    雖然m公司建立了非常完善的渠道管理系統，但由於市場變化及竟爭對手策略發生改變等因素的影響，渠道會不斷發生變化，因此及時修改和完善渠道管理系統和策略，應對渠道變化所帶來的挑戰就成為m中國在營銷渠道管理方面必須要面對的問題。
  12. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  13. So a vehicle transportation enterprise must, by recognizing its own core competitive ability, shape a powerful brand, adopt proper management and distribution measures, set up a moderate transportation network and foster excellent talents and enterprise ' s culture, so as to quicken the training and promotion of the core competitive ability and make good use of its own core competitive ability ; and the enterprise can be developed and strengthened

    因此，汽車運輸企業必須從認識自己的核心競爭能力著手，通過塑造強勢品牌、採用適當的營銷措施、建立適度的運輸網路、培育優秀的人才隊伍和突出企業文化等措施，加快培養和提高企業的核心競爭能力，並對已有的核心競爭能力善加利用，從而獲得企業發展壯大的機遇。
  14. In the research of the management mode of the distribution channel, on the basis of thering is a distribution channel originally, we have perfected the marketing network further and put forward the factors of selecting the intermediate trader and the concrete methods of management distribution channel

    在分銷渠道管理模式的研究中，在原有分銷渠道的基礎上，進一步完善了營銷網路、提出了選擇中間商應考慮的因素以及管理分銷渠道的具體辦法。
  15. For ensuring the safety and nutrition of transgenetic food, chinese government has practiced the scientific and rigorous access standards for transgenetic food, having formulated the systems of the license for safety evaluating, the management for marking, the license for producing and selling and the evaluating for safety and nutrition on the basis of steady setting up and improvement in relative laws and rules, having evolved the distinguishing features in safe access, both tallying with the actual situations of china and suiting the international practices

    摘要為了保障轉基因食品的食用安全性和營養質量，我國在不斷建設和完善相關法律法規體系的基礎上，對轉基因食品的市場準入採取了科學和嚴格的規定，制定了安全評價許可證制度、標識管理制度、加工和銷售許可制度、食用安全和營養質量衛生評價制度，形成了既符合我國國情又與世界接軌的安全準入特點。
  16. On the basis of analyzing the status quo of sports industry and factors of pe industrialization, this article advances main approaches to accelerate sports industrialization as well as actualize sports industry sustainable development : building multi - element investing system to increase investment intensity ; establishing flexible marketing strategies to guide sports consumption ; perfecting functioning mechanism to promote industry development ; ensuring scientific industry policy to strengthen macro - control ; strengthening sports law construction to standardize market behaviors

    在對我國體育產業的發展現狀和影響體育產業化的因素進行分析的基礎上，提出加快我國體育產業化進程、實現體育產業可持續發展的主要途徑是：構建多元化投資體制，加大投資力度；制定靈活的營銷策略，引導體育消費；完善市場運作機制，促進產業發展；確定科學的產業政策，加強宏觀調控；加強體育法制建設，規范市場行為。
  17. East china is located in the economically developed, intensely populated southeast coastline of china, where on the average the market maturity, economic development and consumption level are more advanced than those of other places of china. although east china railway passenger transportation industry is faced with plentiful consumption demand, it gradually assumes more and more pressure in an improving market - oriented economic environment based on the following analyses : ( 1 ) the rapid development of aviation and highway transportation lead to the unprecedented fierce competition resulting in a great challenge to the railway passenger transportation to expand its market share

    華東是我國東南沿海經濟發達、人口稠密地區，市場化進程、經濟發達程度和消費水平均領先於全國。華東鐵路旅客運輸業面對的是一個客流量充沛的旅客運輸市場，但是，在日益完善的市場經濟環境中，它面臨的壓力也越來越大，這是基於兩方面的原因：一方面由於航空和公路客運的超常發展，市場競爭空前激烈，對鐵路客運擴大市場份額形成很大的挑戰；另一方面作為一個處在轉型過程中的國有特大型企業，對市場的研究、對旅客消費心理的研究還剛剛起步，市場營銷尚處在初級階段。
  18. As china ’ s enter into the wto, hong kong and macao opening its freezing meat market, the adjustment of live pig exportation quota policy, and company ’ strategy to enlarge the domestic market, the company has to fully display its own superiority, formulate and implement correct service marketing strategy, innovate and perfect the service marketing system unceasingly, as to serve for the company overall strategy

    隨著中國加入世界貿易組織， 「港、澳」冷卻肉市場放開、出口配額政策有可能進行相應調整以及新五豐公司加大國內市場拓展力度戰略的實施，這些因素客觀上要求新五豐公司充分發揮自身優勢，制定和實施正確的服務營銷策略，不斷創新和完善公司服務營銷體系，為公司總體戰略實現服務。
  19. Has met lots of problems, such as the straight atrophy of old product sale, new product ’ s slow - moving expansion, the quick drop of products market quota, the raise of selling cost, the depravation of financial condition and the marketing channel out of control etc. therefore, it is a close problem of success or failure that how to design and choose a perfect, unimpeded, efficient rugs marketing channel mode under their control and manage them availably for hs company

    因此，如何根據公司資源和環境變化，設計和選擇一個完善、暢通、高效、控制得力的藥品營銷渠道模式，並有效地實施和管理，對于hs藥業公司來說是一個關乎成敗的問題。本文將從我國目前醫藥行業的實際情況出發，以成都hs藥業公司為實例進行研究。
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