方案營銷 的英文怎麼說

中文拼音 [fāngànyíngxiāo]
方案營銷 英文
program marketing
  • 方 : Ⅰ名詞1 （方形; 方體） square 2 [數學] （乘方） involution; power 3 （方向） direction 4 （方面） ...
  • 案 : 名詞1 （長桌） table; desk 2 （案件） case; law [legal] case 3 （案卷; 記錄）record; file 4 （提...
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 方案 : scheme; plan; programme; project; proposal; suggestion; formula; scenario; outline
  • 營銷 : marketing （ma）
  1. The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations

    本文通過探索我國證券經紀業務的發展歷史和趨勢，得出最根本的結論是營業部轉型是必然，變「坐商」為「行商」 ，由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表，本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略，為指導營業部經營機制改革提供了系統的解決方案。
  2. Products as submersible mixers and submerisible blowoff pumps to the production of the complete - plant special water treament equipment, the company has tried its best to rank among 100 largest enterprises in chian2 s industry of environmental protection. braving the wind and rain for more the 40 years, now the company has formed the capability of batch production of the production of the pump category and special water treatment equipment

    南京藍深環境工程設備有限公司是藍深集團水處理設備的專業研發、生產、營銷機構，藍深不僅為工業的發展提供產品，而且也參與水污染治理，為污水處理提供高效產品和經濟解決方案。
  3. There are there ways to get the authority of the operating saloon car, such as cooperate, purchase and so on. the next step is to make settlement of the commodities purchasing and after - sales services, constructing market channels by directly investment, multiple shop, participate investment or holding company to increase the sales volume. under the idea " think more for you, let you live better ", the project provide a comprehensive loan to the consumers for estate, auto, and house electronic machines

    本文就如何獲取小轎車經營權提出了合作和收購等叄種方法，對進貨渠道、售後服務等汽車經營問題給予了具體的解決方案；以公司獨立投資、連鎖店、參股和控股形式搭建營銷網路，促使汽車銷售量的擴大；在置信「為您想得更多，讓您住得更好」的經營理念下，提出綜合消費信貸，將住房、汽車、裝修和家電信貸消費融為一體，並為置信公司的住房和汽車聯動銷售設計了兩套方案。
  4. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  5. This article first analyzes the development ' s situation of chinese medical apparatus industry, and probes into the connotation of crm, then explain in detail the marketing features and main marketing model of medical apparatus industry, and existing problems in the marketing, sale management and customer - service receipt management of medical apparatus companies as well as the needs of crm of them, then proposes the crm plan, and last make tianjin baina medical apparatus company for example, carry into demonstration research, substantiate necessary and feasibility of implementing crm in medical apparatus companies

    該文章首先分析了我國醫療器械行業的發展現狀；接著探討了客戶關系管理的內涵；然後文章詳細分析了醫療器械行業的營銷特徵、主流營銷模式和醫療器械企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題，導出了醫療器械企業對客戶關系管理的需求，提出了我國醫療器械企業的客戶關系管理解決方案，最後以天津百納醫療器械公司為例，進行實證研究，證實醫療器械企業實施客戶關系管理的必要性和可行性。
  6. It combines the best business practice and data mining, database, single marketing, sale automation, and other information technologies, which provides business automatic solution for sale, customer service, decision support and so on. it brings a foremost positions facing to customers based on electronic commerce and, then consequently carries out the transform from the traditional enterprise schema to modern schema based on electronic commerce

    它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷、銷售自動化以及其它信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有了一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。
  7. Crm is a management software and technology too. it combines the best business practice, data mining, data warehouse, one to one marketing, sfa and other information technologies with together and provides the enterprise with an automatic operation scheme. based on it, the enterprise has an interface to face it ' s customer and achieve it ' s purpose of transforming from traditional enterprise model to modem enterprise model based on e - business

    Crm也是一種管理軟體和技術，它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷，以及其他信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。
  8. The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing

    最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。
  9. Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

    在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。
  10. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  11. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  12. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  13. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  14. All enterprises are unique in their go - to - market strategies, and each selling organization creates its own unique approaches in interacting with customers

    所有企業都有他們特有的營銷策略，每個銷售組織都建立他們自己的特有的與客戶交互的解決方案。
  15. As one of the scarce ones with densed ecotourism resources in china, the county of ningwu is reputed as a bright green pearl in loess altiplano. now the scenery regions are under construction, but as lack of the cognition of the value of this county ' s ecotourism resources, the scientific, systemic and practical development schemes and understandings of the relations between tourism and environments, the deep development of the region ' s ecotourism resources is limited

    目前，景區、景點的建設已初具規模，但對該縣生態旅遊資源的價值認識不足，缺乏科學、系統、可操作性較強的生態旅遊開發方案，生態旅遊產品的開發和市場營銷較薄弱，人們對旅遊與環境之間的關系缺乏科學理解，這些都是制約其生態旅遊資源深層次開發的主要問題。
  16. Besides undertaking and releasing of lamp - post, lamp house and flag advertisement etc. the company also undertakes creation and releasing businesses of other media, and hammers at brand planning, vi design, and preparation and execution of regional and phase marketing planning schemes, design and creation of various instinct materials such as albums of painting, dm sheet and poster etc

    公司除代理、發布路燈燈桿燈箱、道旗等廣告外，還代理其他媒體的製作發布業務，並致力於品牌規劃、 vi設計、區域性、階段性營銷策劃方案的制定和執行，各類畫冊、 dm單、海報等物料的設計製作。
  17. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  18. By analyzing, in order to fit the change of the customer ' s demand, " solution marketing " becomes one of the newest marketing modes, and results the entirely change of it industry ' s supply chain, gives birth to the new supply order under the environment of the solution marketing of it industry, the other word is : through the co - operating between the provider, distributor, system integrator vendor of the it industry, we can produce higher customer value, and have the chance to change the traditional supply chain to value chain, do our best to fulfill the customer ' s demand, finally live up to the customer - satisfied

    通過分析，為了適應客戶的需求變化， 「方案營銷」成為了最新的營銷模式之一，從而導致了it產業供應鏈的整體變化，產生了it產業方案營銷下的新供應鏈秩序，即通過供應商、分銷商、系統集成商之間的相互配合，為用戶創造更高的客戶讓渡價值，在各自的環節上將傳統的供應鏈改變為價值鏈，更好地滿足用戶的需求，最終做到客戶滿意。
  19. The last chapter illustrates 4p takes a important role in the otc marketing by the case of beijing bee king, which is correspond to the result of this study

    最後一章利用北京蜂王精營銷案例實證研究論證4p在非處方藥營銷的作用，與前幾章相輔相成。
  20. In the end of the text, specific opinions and suggestions have been raised about the implementation plan of strategy including change of organization and adjustment of production method, sales concepts sales strategy and products structure, according to the result of analysis combining with the target and task of company in the near future and long time period

    最後本文結合企業中長期目標和任務，根據戰略分析的結果對企業戰略的具體實施方案如組織結構的變化以及生產方式、營銷理念、營銷策略、產品結構的調整等提出了具體的意見和建議。
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