有效品牌管理 的英文怎麼說

中文拼音 [yǒuxiàopǐnpáiguǎnlǐ]
有效品牌管理 英文
high impact brand management」 by peter cheverton
  • 有 : 有副詞[書面語] （表示整數之外再加零數）: 30 有 5 thirty-five; 10 有 5年 fifteen years
  • 效 : Ⅰ名詞（效果; 功用） effect; efficiency; result Ⅱ動詞1 （仿效） imitate; follow the example of 2 ...
  • 品 : Ⅰ名詞1 （物品） article; product 2 （等級; 品級） grade; class; rank 3 （品質） character; qualit...
  • 牌 : 名詞1 （牌子，用做提示、獎勵、憑證等的東西） plate; tablet; board; placard 2 （牌子 商品的專用名...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 有效 : effective; valid; efficacious
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. The nanjing day tan oak domestic electric appliances limited company, is engaged in yu youyan machine, the fuel gas stove has, the fuel gaswater heater, the electric boiler, the electricity air bath, disinfects the cabinet, the electromagnetism stove and so on the smallelectrical appliances production and the sale operates privately thelimited liability company, the product proliferates area and so onmainland china and southeast asia has an experience rich technologyabundant outstanding team, has the specialty private enterprisemanagerial talent and control system day ke ren understood sets upthe brand, fully displays the team spirit, my si dingbi the takedivision of labor and cooperation, the superiority supplementary, resources sharing, the reciprocal benefit mutual benefit as aprinciple, provides extremely has the market competition strength bymight and main for the collaborator the product our objective is : development, innovation, prestige, highly effective, enterprising, strives for realism, development, quality

    南京天柯家用電器有限公司，從事于油煙機，燃氣灶具，燃氣熱水器，電熱水器，電氣鍋，消毒櫃，電磁爐等小家電生產及銷售的私營有限責任公司，產品遍布中國大陸及東南亞等地區.有著一支經驗豐富技術雄厚的優秀團隊，有專業的私營企業管理人才和管理制度.天柯人懂得樹立品牌，充分發揮團隊精神，我司定必以分工合作、優勢互補、資源共享、互惠互利為原則，竭力為合作者提供極有市場競爭力的產品.我們的宗旨是：開拓，創新，信譽，高效，進取，求實，發展，質量
  2. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  3. Currently, there are a group of experienced professional ship repairing in our corporation, which relies on the humanist management idea, stimulates staffs host spirit the company hold the belief of : seeking survival through quality guarantee, further development through efficiency promotion, promising future through environmental protection and the management nust be faithful, the production must be safety, administration must be in guarantee, the service must be high - quality in order to increase the companys market competitive ability, and foster a good and healthy company image now we still be busy in constructing the platform of the quality and security, and we will take satisfaction of shipowner is our pursue as the goal, create the deligently brand of the industry outstanding credit enterprise, all staffs in the corporation are now pushing themselves to work hard in order to let the people in the world getting much understanding of east fujian, and to let the ship industry of east fujian being well - known in the world

    目前公司已擁有一支精練的專業修船隊伍，憑藉以人為本的管理理念，激發員工的主人翁精神。公司實行「以質量求生存，以高效求發展，以環保求未來」和「誠信經營安全生產保證質理優質服務」的方針，提高了公司的市場競爭力，塑造良好的企業形象。我司仍在積極構建質量安全平臺，以「船東的滿意就是我們的追求」為目標，努力創「工業優秀信用企業」品牌，全司員工正在為讓世界了解閩東，為閩東的船舶工業走向世界而努力奮斗。
  4. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  5. This thesis regard internal property reorganization in the group of pangang as the research object, from chengdu seamless steel pipe limited liability company with chengdu iron and steel works inside exterior environment reorganizing in front and back commences, making use of to exceed the makel - bot with of five factors competition models and the method of factors analysis, after analyzing the reorganization of the business enterprise a profession for facing competes the situation. develop the development the business enterprise with the profession industry from the international local profession rival circumstance after analyzing the reorganization should the market position of the establishment with develop the strategy target. make use of the swot the analysis the method, to after the reorganization the development strategy of the business enterprise, from manage the angle proceeded the fixed position analyzes, for after the reorganization business enterprise development provided four kinds of developments strategy that eligibility choose : the brave development strategy, request the resources advantage, funds advantage, human resource advantage, technique advantage that new company make the most of new business enterprise in empress in reorganization, is an essential condition to increases to manage the level, quickly technique reforms, develop the high and additional worth product with new product production line, as soon as quikly change to strong and large business enterprise, realizes soon steel aircraft carrier dream ; dispersion strategy, the technology market quota with deal with produce high additional worth product, completely promote business enterprise brand image, extend high carry product of the exaltation product, is a necessary means to increases business enterprise performance, realizes business enterprise target ; defense strategy, adjusting the business enterprise organizes construction, reducing the intensive type in labor and the low additional worth product line, lower bad the property saves the deal, alleviating the business enterprise burden, attaining the casual wear go to battle, benefitting to the challenge that make frontal attack the rival ; withdraw strategy, compress the production of the high depletion and high cost product, simplify the production craft, controlling the cost of the end product in the lower level, is a valid path to increases business enterprise competition ability

    本論文以攀鋼集團內部的資產重組為研究對象，從成都無縫鋼管有限責任公司與成都鋼鐵廠重組前後的內外部環境入手，運用邁克爾?波特的五力競爭模型及因素分析法，分析了重組后的企業所面臨的行業競爭態勢。從國際國內行業競爭對手情況和本行業發展動態分析了重組后企業應確立的市場地位和發展戰略目標。運用swot分析法，對重組后企業的發展戰略，從管理角度進行了定位分析，為重組后企業發展提供了可選擇的四種發展戰略：即大膽發展戰略，要求新公司充分運用重組后新企業的資源優勢，資金優勢，人力資源優勢，技術優勢，是提高管理水平，加快技術改造，開發高附加值產品和新產品生產線，盡快立於強勢企業之林，早日實現「鋼鐵航母」夢的必要條件；分散性戰略，提高產品的科技含量和生產高附加值的產品，全面提升企業品牌形象，擴大高端產品的市場份額，是提高企業效益，實現企業目標的必要手段；防禦性戰略，調整企業組織結構，削減勞動密集型和低附加值產品生產線，降低不良資產存量，減輕企業包袱，做到輕裝上陣，有利於迎擊競爭對手的挑戰；退出性戰略，壓縮高消耗、高成本產品的生產，降低低端產品的比例，精簡生產工藝，將最終產品的成本控制在較低水平，是提高企業競爭力的有效途徑。
  6. Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality

    留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。
  7. At the same time it will increase the sustainable market competition ability, management level, service content, reputation and profit of shanghai company. the paper is separated in to five sections : 1. describe the conception of transportation management, basic idea in design and management of supply chain, the position, function and importance of transportation in all supply chain of wu steel

    作者期望通過該論文的撰寫，從上海公司經營戰略的角度出發，對武鋼現有的傳統運輸模式，隨著外部環境的變化，按照系統的物流管理理念，從理論上的加以分析、研究和整合，一方面滿足貨主的需求，為武鋼提出有效的運輸模式和運力的匹配，從而達到降低武鋼進口鐵礦石運輸成本；另一方面可提高上海公司的經營管理、提升服務內涵和企業品牌，增強市場的可持續競爭力、和經濟效益。
  8. According to the corporate culture requirement and principle of property management corporation of hydro - electric power plant, four theories that property management corporation must possess have been established. they are good faith manner, reputation conception, team spirit and rank difference conception

    根據水電廠物業管理企業文化的要求和原則，構建水電廠物業管理企業文化應樹立四大理念：即有效地貫徹誠信理念；牢固樹立物業管理品牌理念；樹立團隊精神理念；樹立等級差別理念。
  9. Accordingly, it thoroughly establishes and analyses two strategies such as start - up strategy and development strategy of the aid - the - poor program by tourism in southwest of china, sets up ten tactics system including concept brand, conception brand, market brand, participation brand, financial brand, product brand, service brand, talent brand, tourism identity brand, information and network brand and management brand, etc. brings forward some relevant problems that should be noticed in the implementation of the aid - the - poor program by tourism in sou

    接著，詳細制定並分析了我國西南地區「旅遊扶貧」啟動與發展兩大戰略，確定了「觀念牌、市場牌、參與牌、資金牌、產品牌、服務牌、人才牌、旅遊形象牌、信息與網路牌與管理牌」等十大策略體系，指出了西南貧困地區旅遊扶貧實施中應注意的若干問題，創造性地提出了四川省紅原縣瓦切鄉旅遊扶貧總體構想並設計了其具體方案，最後得出了研究結論，從而為指導我國西南地區旅遊扶貧工作的有效開展，提高其整體經濟效益、社會效益與生態效益提供新思路。
  10. 3. to prevent or avoid the attack of brand crisis, the enterprise should add forewarning function, and finally establish brand forewarning management system

    3 、為有效的防範和避免品牌危機的打擊，企業應該對現有品牌管理模式進行重構，增加危機預警的職能，構建具有品牌危機預警預控功能的新型品牌管理體系。
  11. There are many aspects of business that require effective management such as, human resources management, marketing management, sales management, operations management, customer relationship management, change management, asset management, knowledge management, project management, inventory management, organizational management, supply chain management, total quality management, risk management, brand management, business process management, logistics management, customer service management, research and development management, distribution management, public relations management and many others

    很多企業的范疇都需要有效的管理例如人力資源管理、市場推廣管理、營銷管理、運作管理、顧客關系管理、變革管理、資產管理、知識管理、項目管理、存貨管理、組織管理、供應鏈管理、全面品質管理、風險管理、品牌管理、業務流程管理、物流管理、研究與發展管理、招商加盟、公共關系管理及許多其它方面等。
  12. In the process to create and pass to the key account value, it is necessary to grasp the success factors for the kam which includes common interest, communication, commitment, credibility, compromise, collaboration and the change of the relationship. part 4 give a method for the kam of hd copper co., ltd., it requires the company construct the key account belief, make a key account management plan strategically, do the work that the plan requires and control the relationship between the key account and the hd copper co., ltd., check the work and notice the change of the relationship, and develop the new key accounts. the main innovative contribution in the paper includes the follow aspects : establishing a system analysis framework for kam in strategically thinking the relationship between the company and its key accounts, exploring the significance and profile of the key account group of profitability, strategy, and loyalty, putting forward three levels of the key accounts " value, concluding the success factors for kam, thinking the relationship between the company and its key accounts as four stages

    為了實現這個目標，本文的第三部分深入分析了大客戶關系管理的有效策略及需要把握的成功要素，為了制定有效的策略，需要把握大客戶關系變化的特徵，把大客戶關系發展過程中的生、長、衰、死四個階段都管理好:大客戶關系管理的有效策略是創造和提升大客戶價值，需要從價格、質量、速度、技術、創新和品牌等大客戶價值要素入手，把握大客戶價值創造的動態特徵，向大客戶傳遞核心大客戶價值、大客戶期望價值和超越大客戶期望的價值，大客戶價值是大客戶認知利益與大客戶認知價格的差額;在為大客戶創造和傳遞大客戶價值時，需要把握住大客戶關系管理的成功要素，包括企業與大客戶的共同利益基礎、雙向交流和溝通、企業信守承諾、樹立企業的信譽、企業對大客戶必要的妥協和讓步、與大客戶合作、注意公司與大客戶內部和外部環境及關系本身的變化。
  13. Comparison result demonstrates that jiuzhitang has a gap in scale power in comparison to that of tongrentang, and its management efficiency is somewhat less than that of tongrentang. they have their respective regional competition advantage of brand competitive power in china, and there is not an evident difference in other competitive power index

    比較結果表明，九芝堂在規模實力方面與同仁堂存在差距，管理績效上略遜于同仁堂，品牌競爭力在國內各有區域競爭優勢，其它各競爭力指標無明顯差異。
  14. During the research process, this thesis makes such conclusions as follow : 1. current brand management ignores brand safety management, which can be illustrated by the facts that it lacks both the research of brand crisis causes and the supervision upon the brand circumstances and brand management process and state, thus it cannot promptly forecast and fore - control the crisis which maybe possibly occur some day in the future

    本論文在研究過程中，得出以下結論： 1 、現有品牌管理忽略了品牌的安全管理職能，主要表現在對品牌管理失誤的成因缺乏機理性研究，對品牌的環境狀態以及品牌的管理過程和狀態缺乏系統的程序性的監測，因而對企業今後可能出現的品牌危機無法及時有效的進行預警和預控。
  15. This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand

    本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路，即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構，提高組織營運效率，將非工業潤滑油業務部門整合為b2c部門和b2b部門，以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨；而且還進一步提出了建立客戶關系管理的兩種改進方案：簡易型和基於web形式的管理系統，使企業在客戶、競爭、品牌三要素上協調運作，在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體，以增強企業的核心競爭力。
  16. “ the international luxurious goods forum ” and “ the beijing international wealth management forum ” at the same time will be hosted and will discuss how to manage the luxurious brands market effectively especially the chinese luxurious brands

    與本次展會同步進行的「北京國際奢侈品論壇」 、 「北京國際財富管理論壇」將圍繞如何有效管理及打造奢侈品牌尤其是中國的奢侈品品牌展開討論。
  17. The company has a strong technical force, technical lead, the concept of innovation management, production and sales force, and inheriting " innovative, progressive, truth - seeking " fundamental adheres to the fundamental and technical talent, committed to high - tech achievements into practical productive forces, and actively into the modern project management - operating mode, strictly regulate the process of construction technology, the overall workflow and building projects cover counseling, program development, the implementation of the project, the engineering supervision and follow - up tracking service integrates environmental engineering services to the health system to ensure that the construction techniques scientific, standardized, systematic, guaranteed to provide high - quality treatment effect, the peace of mind to enjoy one - stop service gold medal

    公司擁有一支技術力量雄厚、技術水平領先、理念創新的管理、生產和銷售隊伍，秉承「創新、進步、求實」之根本，堅持以人才和技術為根本，致力於將高科技成果轉化為現實生產力，積極導入現代工程運營項目管理模式，嚴格規范工程施工技術工藝、整體服務工作流程，構建涵蓋項目咨詢、方案制定、工程實施、工程監理及后續跟蹤服務為一體的健康環保工程服務體系，確保施工技藝科學化、規范化、系統化，保證為客戶提供高品質的治理效果，安心享受一站式的金牌服務
  18. For years our company have implemented the policy “ quality the first, market and brand the most important, high administer and high efficient, unity and creation ” in order to improve our company in multi - di - rection on original bases then do our contribution to improve regional economy

    企業本著「開發新品上質量、開拓市場創品牌、加強管理創效益、團結拼搏創大業」的宗旨，在原有基礎上把公司做好、做強、做大，力爭為廣大客戶提供最優良的產品和最優質的服務，並為進一小發展地區經濟做出自已的貢獻。
  19. In order to manage effecti vely, the company produce around leave starting point on activity, regard consumer behaviour as starting point or combine as assess method of brand equity with enterprise the two

    公司為了進行有效管理，產生了圍繞以企業調撥活動為出發點、以消費者行為為出發點或者將兩者結合作為評估品牌資產的方法。
  20. Being dead against these reasons and problems, this paper studies how to build up the chinese brands of nc products to improve the chinese nc enterprises " competition power. and puts forward some strategies to build up brand : carry effective brand management, adopt effective brand advertisement, create service advantage, put in practice brand share, improve ability of technique innovation and strengthen the government ' s support

    針對這些問題和原因，重點研究了如何塑造國產數控品牌來提高我國數控企業的市場競爭力，提出了以下塑造國產數控品牌的具體策略：實施有效的品牌管理、採取有效的品牌宣傳、創造服務優勢、實施品牌共享、提高技術創新能力和加強政府的扶持。
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