服務促銷策略 的英文怎麼說

中文拼音 [bìwùcùxiāocèlüè]
服務促銷策略 英文
services sales promotion strategy
  • 服 : 服量詞（用於中藥; 劑） dose
  • 務 : Ⅰ名詞1 （事情） affair; business 2 （姓氏） a surname Ⅱ動詞1 （從事; 致力） be engaged in; devote...
  • 促 : Ⅰ形容詞（時間短、緊迫） （of time） short; hurried; urgent Ⅱ動詞1 （催; 推動） urge; promote 2 [...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 服務 : give service to; be in the service of; serve
  • 策略 : 1 （制定的行動方針和斗爭方式） tactics 2 （講究斗爭藝術） tactful 3 [數學] （對策） policy; strat...
  1. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  2. After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

    研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。
  3. ( 2 ) development of tourism market should go on according to the procedure : first, analyzes the tourist behaviour features and relations between the supply and demand of tourism market ; second, select target market ; third, makes correct developing strategies of tourism market, including images designing on tourist destinations, rich and varied marketing activities, flexible price strategies, high quality service, etc. ( 3 ) surburbs tourism products should be designed on principles of meeting market demands, resources features, characteristic, structure bettering, comprehensive benefits, rational distribution, and surburbs tourism routes should be designed under principles of rational time arrangement, appropriate space arrangement, equal in value, etc. ( 4 ) development of tourism commodities is of great significance to surburbs tourism, which can enhance comprehensive tourism economy benefits, promote the development of interrelated fields, provide more jobs, increase the utilization ratio of resources etc. so, we should take some measures : speeding up developing tourism commodities ; promote the creativeness and cultural connotation ; establish management institution of tourism commodities market ; build right - the - spot enterprises that produce tourism commdoties

    1 、旅遊資源開發主要採取興建、利用、提高和改造四種方式，並且遵循科學的開發程序。 2 、旅遊市場開發應首先分析旅遊者行為特徵和旅遊供需模式，然後進行旅遊市場的分析和目標客源市場的選擇，制定正確的旅遊市場開發策略：進行旅遊地形象策劃；開展豐富多彩的促銷活動；採取靈活的價格策略；提供優質服務等等。 3 、旅遊產品開發應依據市場需求原則、資源特徵原則、特色原則、結構優化原則、綜合效益原則、布局合理化原則等，進行旅遊產品設計，並且根據時間安排合理原則、空間安排適宜原則、等價原則等進行了郊區線路設計。
  4. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  5. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  6. By analyzing the tactics of destination image marketing and service promotion in turpan, this paper discusses the significance and profound and lasting influence of the destination marketing on the tourism destination

    本文結合吐魯番地區的旅遊目的地形象營銷策略和旅遊目的地產品服務促銷策略，探討了旅遊目的地營銷對目的地的重要意義和深遠影響。
  7. In this article, the author believes that japan is the target export market of cluft, while jinxi petrochemical company and jinzhou petrochemical company are the major rivals resulting from explaining the business of the company and its export situation along with the problems that exist in this respect, analyzing domestic business environment in the export of the petroleum coke including an account of the local petroleum coke export policy and export situation of the industry besides that of the major rivalry, analyzing the international environment covering also the international market structure, its salient points, the trend of market development and its behaviors. finally, the author briefs product policy, pricing policy, promotion policy and distribution policy in cluft ' s export of the petroleum coke. at present cluft should adjust product structure, guarantee product quality, strengthen after - sale service, maintain present price level, build up complete quote system as soon as possible, establish good public relations and suitable impelling system of the company, focus on end - user service, develop new customers and e - business to continuously eliminate the bottlenecks and create a more prosperous prospect in pet coke export

    通過闡述遼化聯貿公司企業概況及石油焦產品出口現狀和存在的問題；對國內經營環境包括國內石油焦產品出口政策、行業出口情況及國內競爭對手情況進行分析；對國際環境包括國際市場結構與特徵、國際市場發展趨勢及特徵等進行分析，作者最終確定了日本是遼化聯貿公司的目標市場，錦州石化分公司、錦西石化分公司是遼化聯貿公司的主要競爭對手，並提出在產品、價格、促銷及銷售渠道策略方面應採取調整產品結構、保證產品質量及加強售後服務；目前宜採取保價銷售的策略並應盡快形成完善的報價體系；建立良好的公共關系和激勵制度；著力做好終端銷售、大力開發新客戶等具體對策，從而不斷消除石油焦產品出口的「瓶頸」 ，創造遼化聯貿公司石油焦產品出口的新局面。
  8. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  9. This article regards a state - owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price

    本文以一個國有客車底盤廠為背景，引用現代企業管理思想。通過市場分析，確定目標市場，定位市場產品；通過對產品和銷售人員管理，實施廣告、促銷、服務等營銷策略，使企業的營銷過程符合市場要求。
  10. Our country commercial bank ought to study marketing knowledge and experience from the western bank to develop the strategy in one circumstance, it have the realistic meaning. after analyzing our state - owned commercial banks and foreign capital bank ' s marketing development. the article analyze good fortune and challenge which our state - owned commercial bank facing with and analyze superior position and inferior position of competence at last, the author put forward constructive suggestions on the state - owned commercial bank ' s marketing

    本文在分析國內外銀行營銷發展的基礎上，進一步分析了加入wto后我國國有商業銀行面臨的機遇與挑戰以及競爭的優劣勢並就國有商業銀行的營銷提出了一些建設性的建議：樹立以客戶為中心的核心經營理念在科學的市場細分和定位的基礎上，選擇最合適的目標市場不斷創新產品和服務，積極樹立品牌形象調整結構，優化布局，確保分銷渠道有序積極發展銀行卡業務恰當地選用促銷組合策略積極推進銀行合業經營積極開展銀行售後服務
  11. With regard to abs marketing strategies, the thesis analyzes the industrial structure, compitition status and the force of ab ^ products according to the strategy management theorise and abs internal conditions, and concludes on products strategy and service strategy, which can change the fluctuation in management and accelerate the development

    對于ab公司的營銷策略，論文遵循戰略管理的基本方法就ab公司所處行業結構、競爭態勢以及產品強度，結合ab公司的內部條件進行了有理有據地分析，最後提出其產品策略和服務策略，以改變ab公司在經營上的「被動」 ，促進企業的發展。
  12. Henceforth, the top task to be solved for phs business and development is how to operate phs network, increase the number of clients, decrease the rate of clients ’ quitting network and increase arpu. 1. the background of phs products development

    在市場細分的基礎上，最後對小靈通的目標市場進行定位、並從產品、價格、渠道、服務、促銷等方面制定出新的營銷策略。
  13. When discussing the character of airline servers, the author put up the idea about the server strategy combination. when the author analyze the present price strategy of all main airlines in china, he introduce the successful experiences of price of foreign airlines ", and then the author arrive at a conclusion about how to make suitable price in csn after the government loosen the control of price in airlines. analyzing the difference between china and foreign in airlines industry, the present problems and csn ' s the market channel situation, the author agrees that accompanying with the change of outer environment, csn should establish various sale channel and make plans aimed at usual customers

    在此基礎上提出南航的營銷戰略即營銷整合戰略，並就戰略實施的具體策略作了詳細的探討：根據航空服務產品的特點，提出了服務競爭組合策略；在描述國內航空市場價格戰的基礎上，對比國內和國外航空公司的定價策略，提出了南航在民航業放鬆管制條件下的價格策略構想；對比國外航空公司的營銷渠道策略，剖析了南航營銷渠道的現狀和問題，提出建立多元化營銷渠道的思路；促銷策略重點闡述了常旅客計劃。
  14. This paper is developed into four parts, which studies the structure of electric power market, the quantity of electricity, charging strategy and multi - methods marketing respectively, meanwhile explore the ways that improve the quantity, methods and strategies of promotion such as service marketing strategy, charging strategy etc. it is helpful to know chinese electric power market fully and run a electric enterprise successfully

    全文分四部分內容，主要包括：電力企業市場運營格局、電能質量優化、電價定價機制、多元促銷措施四個部分，對我國電力行業運營格局、電力商品質量的優化、電價機制和電力促銷措施進行了分析和研究，提出電力商品的服務營銷、電價營銷、電力促銷策略。
  15. In order to impel the cigarette products or service of shaanxi province to be used or consumed smoothly, it has classified the tobacco market of shaanxi province, and has made the goal for tobacco marketing channel. according to the characteristics of need and purchase in specific markets, it has brought forward corresponding tactics and proposes for the change of marketing channel, which aim at expanding the cigarette products in the market share of shaanxi area and increasing economic efficiency

    為了促使陜西省卷煙產品或者服務順利的被使用或消費，對陜西省煙草市場進行分類，制定了煙草的銷售渠道目標，根據目標市場的需求特點和購買特點，提出相應的營銷渠道調整策略和實施建議，旨在擴大卷煙產品在陜西地區的市場份額，提高經濟效益。
  16. The analysis make the foundation for the confirmation of the e - marketing operation model of container line co. chapter four studies the 4p marketing tactics in the e - marketing operation of chinese container line co, which are respectively as follows : put the logistics service products on website, enact the freight on website, promote the sales on website, and establish the selling channel on website

    從而為集裝箱班輪公司網路營銷運作模式的確定打下基礎。第四章對我國集裝箱班輪公司網路營銷運作模式中的4p營銷策略進行分析研究，闡述我國集裝箱班輪公司網站應提供的物流服務產品、網上運價的制定、網上促銷的方式及網路渠道的建立。在物流服務產品策略部分。
  17. Exerting swot analysis, the author compared the strength, weakness, opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form, management system, politic condition, the extent of vocational works and the technical progress. the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress, these banks must change the market location, turn their serving targets to medium and small enterprises, exert integrated marketing strategy ( product strategy, price strategy, distribution channels, sales promotion strategy ) and technical superiority strategy, develop intermediary business and obsa off balance sheet activity of value - added yield

    運用swot分析，從組織形式、經營體制、政策環境、業務范圍、技術進步等方面比較了中小商業銀行同國有商業銀行及外資銀行的優勢、劣勢、機遇及挑戰，明確了中小商業銀行要想生存乃至更好的發展，就必須改變現有的市場定位，轉而以中小企業為主要服務對象，運用營銷組合戰略（產品策略、價格策略、分銷渠道策略和促銷策略）和技術領先戰略，積極拓展高附加值和高收益的中間業務及表外業務。
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